The portfolio is the mirror that shines the competencies, skills and experience of each freelance worker. So that yours does not get lost in a tide of identical and repetitive documents that sound just like potential customers, we tell you some of the most creative ways to polish it.
Just as an original, friendly, different or interactive resume expands the possibilities of your candidate to be elected to the vacant position, on the side of the self-employed, a segment that grows as the foam linked to new employment modalities Remote, ICT work or digitisation. The portfolio is the indispensable tool that all freelancers must make available to their target to differentiate themselves from the competition and display their talent and results.
A good portfolio should be synthetic, glossy, magnetic, useful and accurate. You should keep in mind that the vast majority of clients and companies do not want to read about the experience or the training of hundreds of professionals that’s why your LinkedIn profile is already there, but if you see samples of your work and know your level as an expert To guide their businesses, manage their social networks, design a logo or generate content.
In order to get more projects as a freelancer and add value to your personal brand in the network, besides gaining visibility for your potential clients, you can carry out this series of creative guidelines.
7 creative ways to enrich and enhance your freelance portfolio
- Only the best of the best: Exhibit your most outstanding projects . Especially when you have a longer trajectory, you must bet that quality prevails versus quantity, highlighting visually attractive and detailed those orders that you find more proud and that your customers have valued more positively. So, every two or three months check your portfolio and give it a little face-lift.
- Put numbers to your best works: In addition to creativity, effectiveness will be valued by many companies and professionals interested in contracting your services. If the ad you designed received 500,000 impressions, your coverage of a film festival was part of a digital magazine with thousands of page views or managed to increase by 200,000 followers the social networks of your last client, indicate it through numbers or infographics.
- The medium is the message, as McLuhan said: As this theorist pointed out, it is fundamental to choose the medium that suits you best to reach your desired audience with more strength. For example, if you go to a networking event about digital marketing you can print creative cards with a link to your social networks, while if you are a programmer you can give your portfolio video game appearance. The very way you exhibit your work can provide clues about your differential marks and your value.
- Reflect your personality in the portfolio: Remember that as a freelance professional, you do not just sell your skills, abilities and a final product. But your personal brand comes into play. You may not have your sense of humour for a vignette or satirical text, that your way of illustrating makes you a unique jewel of graphic design or that your style of report is exclusive. Reflecting your portfolio through a video or an infographic is a great idea. Mention your values, hobbies, tastes, ambitions and desires, as his help to give an image of greater humanity and closeness with the client.
- Essential first-person testimonials: Feedback is essential for freelance professionals, so it is very important that through a small survey or assessment ask your former clients to note your work and value your style, your results or The effectiveness of the service you have provided. In this way, like the classic word of mouth but transferred to the online environment, your visibility will increase exponentially, and with it, your reputation.
- Entering through the eyes: Obviously, the content of your portfolio is the determining factor, but it must be backed by a powerful graphic presentation and a design that reflects your corporate identity – from colours to a personalised logo. Take care of this aspect, select a template of your liking or resort to specialised tools so that your portfolio does not discourage your clients from the sense of sight.
- Use keywords in your industry: Labelling your skills and performance is essential to reach your potential customers with more power. If you do SEO consulting, you are an interior art photographer, you design web pages or you are a content creator, use synonyms and keywords skillfully arranged in your portfolio to outline your skills. On the contrary, he flees from the typical words or phrases that do not add value to your proposal.
Where can I create my freelance portfolio?
Here are some free online platforms you can use to design your online portfolio:
- Behance: In this creative community that brings together thousands of professionals you can also create your profile and hang your works.
- Carbonmade: This platform does not require previous knowledge of code, so you can use its interface to present your work, being especially recommended for illustrators, graphic designers or artists.
This is how you can improve your Freelancer portfolio. In this way, you can get a number of gigs with good profits. I hope this article will help you in a good way.
If you have any freelancer account, drop them in the below comments with the services you offer. If anyone read this article, they might get in touch with you for your service.
If you have any other important points to add to the freelancer portfolio, let us know in the below comments. We will add them in this article for the better outputs.
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