Marketing via email still remains one of the foundations of successful business marketing campaigns. It’s one of the cheapest and most efficient ways of getting your brand and its message out there into the world.
Engaging, information-packed newsletters are still a strong lure to potential customers that build trust and customer relationships to rival the engagements between business and customer on social media: Strategic marketing email campaigns continue to have a higher ROI (return of investment) percentage than any other digital platform.
For optimal success with email marketing, you will need the appropriate marketing software. These programs facilitate efficient targeting, eye-catching design for reading emails, and engaging content – all while also saving your valuable time. So now, let’s take a quick look at 5 of the best email marketing software tools for 2021.
Constant Contact
First of all, Constant Contact is perfect for those with little-to-no previous email marketing experience. It’s simple and intuitive to use, with many essential functions in even its base form. In no time at all, the inexperienced will be amazed at their tidier, sleeker, and more professional-looking marketing emails.
The software comes with the tools built-in to share social media, with an image library and options for eCommerce integration via Shopify making it great for both established and growing businesses. The software will also send you reports so that you are able to track your campaigns and see how well they are doing, allowing you to improve on your strategies.
You can set times for emails to be sent out, thereby navigating your campaign around the world’s time zones so that your emails hit the inboxes during peak hours. Customer support is at an industry-best level, and its free trial lasts for 60 days.
To continue the use of the service, you will have to pay as little as $20 per month. For new email marketing strategists, Constant Contact is an ideal starting point for maximizing mailing potential.
Mailchimp
Mailchimp is a perennial on email marketing software lists. This is in part no doubt due to the fact that it has a free-forever plan, so long as your mailing list does not exceed 2,000 contacts.
However, it is also down to the fact that it comes with every essential feature your company will need, as well as being straightforward to utilize – making it another winner especially with newcomers to strategic email campaigning.
Campaigns are customizable, easily created, and can be scheduled. It can be integrated with literally hundreds of other platforms, and is in no way unnecessarily complicated, always keeping it simple while having strong drag-and-drop features and abilities to create feature-rich emails.
As for the forever-free plan – you will spend a long time looking for different software that is this charitable. It does have its limits when compared to many others, but for what it can do and will do for free – Mailchimp has become a go-to for new small businesses.
Aritic Pinpoint
Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, website tracking features with marketing assets management.
Aritic PinPoint integrates with CMS, like WordPress, Drupal, has bi-directional native CRM integration with Salesforce, SugarCRM, Dynamic CRM, Zoho CRM, and social media platform integration with Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram.
Aritic PinPoint is perfect for a marketing team to get going from day one. It is user-friendly and is easy to understand in seconds.
Hubspot
Hubspot has earned its place as king of the hill when it comes to marketing email automation, while also wielding some powerful tools for campaigning across social media and conducting customer experience surveys.
Hubspot’s workflow automation is one of its standout features, while also coming with convenient mapping tools for clear and concise reporting for better optimization. The creation and personalization of marketing emails can be done without requiring an IT team – and without needing to be labored over.
The drag-and-drop features allow you simply and effectively to tailor your emails to your brand’s colors and themes, and show off the personality of your business, encouraging recipients to engage with your campaign.
Coming with a website builder and its all-in-one marketing campaign possibilities makes it ideal (and popular) with small and mid-range businesses. The 14-day free trial is decent but after this two-week taster, you will have to subscribe to at least one of its packages – the cheapest of which is $45 per month.
Some of Datis’ Favorite Features Include
Datis Mohsenipour, Director of Marketing & Partnerships at Outback Team Building & Training strongly recommends HubSpot’s email marketing tool. “HubSpot’s email marketing platform is best-in-class. The builder itself is extremely easy to use and loaded with so many features.
It has all the basic features you’d expect like a/b testing, scheduling, segmenting, and a drag and drop builder.”
Smart Content Modules
You can dynamically display content within your email to different audiences within your recipient list
Time Zone Scheduling
You can schedule your email to send at a specific time across multiple time zones.
Dynamic Subject Lines
Similar to smart content modules, you can display different subject lines to your different audiences
Automation
HubSpot’s automation functionality is top-notch.
Unengaged Contact Tracking – HubSpot automatically tracks contacts that aren’t engaging with your content and lets you tick a box to exclude them
SendinBlue
For full email and SMS business marketing software, SendinBlue has made the ascent to the top of the mountain, becoming a lead contender on marketing software lists – and among the fastest growing providers for email business strategizing across Europe.
If your business is new, and you are looking to expand and reach out fast and far, this software is more than worth giving serious consideration to.
Along with numerous editorial drag-and-drop features, Sendinblue has some powerful tools to nurture customers, such as Facebook marketing, the creation of engaging web pages, and the use of retargeted ads – meaning having the ability to tailor powerful advertising based on past webpage interactions.
If on a tight budget, SendinBlue has an eye-opening free bundle. The paid packages peak at a fixed price of $65 per month. They also have an Enterprise plan, the price of which is customizable, tailored to needs and specifics.
Drip
For simple personalization and marketing automation, Drip is a stand-out for digital marketing campaigns, especially relating to eCommerce. WooCommerce and WordPress are among many platforms, which can be seamlessly integrated, meaning you can add opt-in sign-up forms and pop-ups with ease.
It has advanced list segmentation and intelligent automation tools, which give it top-end workflow capacities, enabling it to send personalized emails generated by their behavior on your website. Easy to set up, Drip can prove to be indispensable to eCommerce small businesses.
On the downside, it lacks drag-and-drop functionality for designing your business emails, something which can be a key feature for some. It has good customer support should it be needed but be aware that it is only available from 9 to 5, Monday to Friday.
In Conclusion
If it is to be believed, social media – such as Tik Tok – may seem to be the kings and queens of target marketing these days, they will certainly say as much.
Don’t be fooled: as powerful as it is, ‘old-fashioned’ emails are still a hugely influential platform and come with the best return of investment value.
With the help of marketing software, you can give your business a massive boost while still implementing the ‘trendier platforms to get your product/s the exposure that they need and to generate successful business campaigns in every corner of the Internet.
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