The rise of business apps is still there, and no one can estimate when it will stop since the growth in recent years has been massive.
5 Crucial Elements of Business App Development
Businesses are embracing both internal and external mobile apps intending to boost engagement, productivity, and sales.
It is clear that a business app is a must nowadays, so what should you do about this? Let’s take a look at the five crucial elements you should know about business app development and its stages.
Choosing the right app builder
The first and one of the most important steps when it comes to business app development is choosing the right app builder. Keep in mind a few things before you make a choice.
First of all, you should choose an app builder according to your business needs and your tech proficiency. If you are relatively new to this, go for a builder that is simple and intuitive with little to no coding knowledge required.
On the other hand, if you are an experienced developer or you have one on your team, maybe you need to go for something more sophisticated.
The second most important thing to keep in mind is quality. As a matter of fact, it is really important to place quality as one of your top priorities. The builder has to be a professional one with real records of satisfied clients.
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After all, the app will be no good if it was built using an unreliable app builder. So, if you want users to notice your app and keep coming back to it, you need to have quality in mind from the very start.
That is why it is essential to find a builder that is powerful enough and can meet your requirements regarding the app, its design, and functionalities.
Communication with your development team
Communication is crucial if you want to successfully transform your ideas and wishes into the best app your business can have. That is why you have to communicate effectively with everyone during the process of app development.
It is obvious that the success of the project heavily depends on the way you present the app idea to an app development team.
When doing that, you should be skillful enough to explain the idea in a way that will help the developers understand key things.
Fail to do so, and the project progress can be significantly harmed. When the development process becomes slower, the costs go up and the release has to be postponed. All around, it is an unwanted scenario.
Take these tips into consideration to avoid this outcome:
- Divide the app development project into smaller chunks.
- Clearly explain each app’s functionality.
- Discuss the deadline and prepare an emergency plan.
- Devise a project timeline.
Have analytics in mind
You need to keep track of how the app is being adopted once it goes live, and this means that you need to measure its success.
Make sure that you have analytics in mind from the very beginning. Your app has to be easy for you and your team members to analyze, and its performance needs to be measurable once it is launched.
Plan for in-built app analytic tools that can help you monitor user behavior.
Measuring and monitoring app engagement and usage behavior through an in-app analytics tool can provide important insights on how to improve and optimize the user experience. That is a prerequisite for future success.
It is important to understand user motives, the most popular functionalities of your app, and who your customers are in general.
These insights will help you come up with better strategic decisions, and they will also guide your marketing team in the right direction. Users will point you to the potential errors or bugs that you need to fix with app updates.
How will it work and look?
Well-designed UX and UI are extremely important from a business perspective. After all, these affect the retention rate the most.
To better understand them and come up with the overall look and feel of the app, you should rely on these three steps:
- User journey map
- Wireframes (UX)
- Design (UI)
First, create a user journey map. This map is a visualization of the user flow through your app and it tells the story of the user’s experience.
Then, you should also consider creating wireframes. These are digital, simplified visual concepts of the future app. They lay out the structure, hierarchy, and links between the elements that make the app.
Consider this the design’s backbone and keep in mind that designers also use wireframes to create clickable prototypes (interactive app models).
Finally, designers also work on the visual language of the app (UI). You should have design mockups showing the final look of the app and videos presenting motion design (animations) in the app.
The final preparations before the start
This phase is also called the kick-off phase. In simpler terms, this phase is the time you have to define your role as a product owner (your app is the product). However, this phase also needs you to define your team roles.
Make sure that all of this happens before you start to build your app. Set the rules you want your team to follow and then plan the next steps.
The kick-off can have various forms, but take a look at one simple kick-off timeline:
- Decision – the business decides it is time to build an app.
- Sorting out the paperwork and introducing the idea.
- Pre-kick-off – the team is familiarized with the agreements, agenda is set, questions are prepared.
- Kick-off – every team member is introduced to one another and the project is created.
- Development phase – the app is developed, refined, and tested.
Once the kick-off is completed, the first sprint starts. This moment is also the moment where developers set up your app project.
Clearly, a business needs to develop its own app to remain competitive. The increase in the variety and types of business apps that are being downloaded is a clear sign of that.
On top of that, more than 90% of businesses plan to increase investment in apps. Obviously, you need to do the same.
So, take the plunge and develop your own business app. That is the only way to remain competitive in the industry or even get an edge over your rivals if they had been too lazy to invest in the development themselves.
Choose the approach that suits your needs and budgets the best, and have a go at it. It will not be easy, but it will pay off.