Surely you have asked yourself more than once “should I really post this?” And you do well. Questioning things is a great exercise to give the best of yourself. Similarly, questioning your content will help you get the most out of them.
We have prepared these 17 questions to which you should always respond with a resounding YES before deciding to publish your content.
17 Questions to Ask Yourself before Posting Your Content
Remember that content creation is a cyclical process that consists of 4 phases:
ideation> creation> diffusion> optimization.
The following checklist will help you to validate your content in each of its phases.
1. Does it reveal new ideas that your audience will value? Does it suit them?
You must make sure that the proposed topic is of interest to your audience, that they will like it, and that it will conform to what they expect of you.
2. Is it credible and reliable?
Speak only on topics you are qualified for. Do not pretend to contribute content on which you have no knowledge, as the user may perceive it and you will lose credibility.
On the other hand, if you can provide real examples in your speech, do it. It is an important point for your content to offer your audience greater use.
Real examples always attract the users to stay on your blog or website. Try to give maximum examples to your topic.
3. Does it complement all of your content?
If you have already talked about the same thing, what does it mean to repeat the same type of post? This can even hurt you at SEO level since you cannibalize the keyword. Make sure your new content brings different ideas, complements the rest of your content and/or answers a different question.
For example, if you’ve already generated content explaining what is SEO, do not re-create another one that answers the same question. Instead, you can talk about how to get them or what the lead nurturing is.
4. Do you have the potential to capture traffic?
Do a keyword research. It will help your content be more capable of generating traffic.
5. Do you transport your users for your Buyer’s Journey?
Your content should serve for the user to progress through their purchase process. Sometimes we make the mistake of creating too many contents from the same phase of buyers journey, mostly around the discovery phase.
6. Is the title appealing? Will your users be tempted to click?
The title is essential for attracting attention and generating visits. Spend the time to find those words that get your users can not avoid clicking on the title.
7. Do you meet all the requirements of a good SEO on-page?
Not only the title lives SEO. Make sure all the on-page elements of your content are well-crafted.
8. Is the text read simply?
Do not neglect the user experience in your content. The reading should be easy and clear, taking care of elements like the hierarchies and taking care of the blank spaces.
9. Does it include optimized images that provide value information to the text as a whole?
Images are essential, not only because they create a break in text needed to aid reading, but because (more importantly) they provide information that complements the content.
10. Does it contain the correct action calls to accompany the user by buyer’s Journey?
Before we have seen that content should be useful to transport your users for your buyer’s Journey. Now make sure that the elements that help the reader progress in your trip (CTAs, internal links, etc.) are present and in the right place.
11. Does the content comply with what you proposed? Have you requested external feedback that validates your goal?
It is very normal to create content thinking about specific characteristics (entertain, educate or inspire) but not achieve your purpose. You may even believe that you have achieved your purpose but this may not be true. It is best to have external feedback that validates it.
12. Have you checked the text before posting it?
This is crucial! Never ever publish content that contains errors, misspellings or grammatical errors.
Also make sure that all the links you share in the text work correctly, that the images are where they belong and that you have not stuck any items out of place.
13. Is it better than the similar contents of your competition?
Aim high. If you’re going to talk about the same thing as your competition, what’s the point of making it worse?
Apply the Skyscrapper technique: it is to find what content of the competition is working well for the keywords that we are interested in positioning, analyzing them and, based on what has been discovered, generate us a higher quality content.
Use BuzzSumo to apply the Skyscrapper technique.
If your content has answered these 13 questions with a yes, do not hesitate, post it. But first consider the following 3 questions:
14. Will it be published in a timely manner?
Without being obsessed with it, you must keep in mind that there will be certain moments when your audience visits your container in front of other moments that do not. Keep this in mind especially if your content is temporary.
15. Will it be networked under a coherent dissemination plan?
After the above questions you are clear that your content deserves to be shared with your entire audience, right? Create a consistent dissemination plan that enhances the visibility of your pieces.
For example, on Twitter a good way to spread your content is to follow what we call the Waltz formula.
16. Will it be shared with your subscriber list?
Finally, to complete the outreach plan, make sure your subscribers (yes, those who asked you to send your new content directly to your email) get what you promised.
Newsletters really work. Take care of them as if they were your pets, with affection and responsibility.
Finally, after some time since the publication of the post and analyze its results, ask yourself the following question:
17. Can you improve any of the above?
The content optimization is one of the most effective and interesting techniques you should explore to get recurring traffic to your blog.
If you think your content can still improve, do not hesitate and work harder at it. Your users and Google will thank you with better positioning.
Performing these 17 questions before posting will help validate your content. Use this checklist with each of your posts, make sure each point is possible and you will see how good results will come.
If you are already on this plan, let us know your experiences with our users. If you are going to apply this in the future, share your experiences once you taste it.