It’s time to dust those party hats and tune the party horns, 2017 is coming. Even before the failed New Year’s resolutions hit the ground new marketing trends will come flooding in with scores of new cars and motorbikes lined up for launch this coming year. It an amazing marketing opportunity for all automobile designers, developers, manufacturers, modifiers and dealers provided they catch the drift of the marketing trend. Getting a 360-degree view may be difficult though your office window, so here we are, getting you the top tips to stay in tune with the upcoming trends.
Personalization will be everywhere
Have you logged into your Amazon account recently? If you have then, you must have noticed that Amazon has started to keep track of your most recent purchases and most recent buying trends to suggest relevant products. Automotive industry websites are taking a leaf out of Amazon’s sales tactics and are welcoming their visitors and customers with personalized messages.
Quite honestly, the purchase process for any automobile begins with a thorough research process online. So once a customer/visitor returns to your webpage a simple personalized greeting like, “Hi Steve, great to have you back with us,” or “Hi there is it time for servicing your vehicle again” does wonders with prospective customers.
Accomplishing this is pretty simple; all you have to do is integrate your customer database or your CRM to your website.
Adopt adaptive targeting
If you are selling candies, approaching a conference on diabetes for endorsement might not be a good idea. What we mean to say is, you need to determine your target group. This can be done in several ways. You can either offer your prospective customers a range of models based on the year of manufacture; you can ask your customers to choose from a wide range of brands before narrowing down the choices or you can give them a price range to choose from if that’s their main concern. The basic concept is only to speak with people who might show interest in your products. This is one method that can skyrocket the conversion rates.
Pinpoint your most successful campaigns
While learning new marketing strategies, only a handful of us venture into the past. But for establishing which method works for your company best, you need to see your past sales analysis results and identify the most successful campaigns.
The easiest way to achieve this is by using the lesser known section of Google Analytics, Campaigns. This function from Google analyzes all of your content histories to see what brought your website the most amount of traffic over the last few years. It can vary from company to company. While “buy two tires and get one free” could have worked for you, “end of the year clearance sale” could have used to work for your competitor.
To make things a lot easier, use Google URL Builder to coalesce all the marketing efforts and generate one link that can be used throughout your website.
It’s time for online videos, again
With the surge of the festive fever, people are going gaga over online videos with the special touch of festivities. Our research says the video trend will not stop being hot even after the New Year’s parties cool down. Online video advertisements are here to stay, and smartest companies are already using the opportunity to make their presence felt.
However, if your budget is on a diet and you are in a rush, you can check out the native advertisements which are doing a massive comeback in 2017. The trick is to make the ad content look like regular content, so it blends in with the rest of the website. We see these everywhere including public social media platform. People love these and a special “buy button” is working like magic for quick buys. Although we do not expect you to sell a car instantly just by the addition of a “buy button” or a native ad, we are sure that your CTR will surge through the roof.
All hail the Baby Boomers
While we’d like to think that the Baby Boomers (people born between 1946 and 1964) are still trying to figure out how to light the fire using rocks, Pew Research shows us that 75% of them are well-versed with the net-lingo. So if your automotive website is just targeting the young guns, you are in big trouble. The truth is, the Baby Boomers hold the most buying potential in the States. Millennials, on the other hand, love to juggle multiple electronic devices are contribute to the highest bounce rate on websites. They are also the ones with the penchant for personalization, but it is the Baby Boomers who are the most dedicated consumers. You should take consideration of every age to truly harness the potential of digital space and personalize it for every individual customer.
