When you seem to do everything right but there is no higher traffic or increased ranking as a result, maybe domain authority is the problem. If you didn’t pay enough attention to this metric from the beginning, it may be a mess.
How to Boost Domain Authority With the Help of SEO
Poor backlinks, outdated SEO on the website, no new publications, poor targeting, etc. It can be anything.
How to build domain authority? In this article, we’ll discuss some of the most effective techniques that will resurrect your DA and give a new life to your website.
Analyze Your Domain Authority
First of all, you will have to analyze your current condition:
- How high is your website ranking?
- What’s the user engagement rate?
- What’s the domain authority?
- What keywords do you target?
- How’s your backlink profile?
When you know what the problem is, it’s much easier to find ways to increase DA that will start working instantly. It’s like acupuncture. You know the problem and just the right spots to hit to improve the condition.
How to do it?
There are many digital tools that can help you with the analysis and recommendations:
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- Google Analytics;
- Google Search Console;
- SEMrush tools;
- Ubersuggest, etc.
If you get confused or there are many issues and you’re building a plan to resolve all of them, take your time to check competitors as well, particularly those that rank higher and have a higher DA. Look for target keywords, backlink sources, user engagement, etc. Find gaps in your strategy and fill them with similar tactics.
Improve On-Site Optimization
On-site optimization is your target keywords for pages, additional key phrases, their placement, quality of content, topics, scannability, and more.
Use digital tools to analyze on-site SEO, but also look critically on the top pages you try to promote the most:
- Is your content relevant?
- Is there content at all?
- Is it structured and easy to read?
- What visual content do you use for publications?
- What keywords are you using? Are they too general and short?
- How many long-tail keywords are there in your articles?
- What is your SEO strategy at the moment?
To increase domain authority, you need to provide value to visitors and show search engines that your content is credible and worth a higher ranking. Change your content plan, analyze what keywords need the most attention now and what topics are the most relevant as backlinks.
Update existing pages and create new ones regularly, increasing the value of your source.
Improve Off-Site Optimization
One of the most important factors for domain ranking is the quality of the backlink profile. Gaining links isn’t enough, you have to improve your backlinks profile in order to rank higher and become a more credible source. Your site authority should react shortly to the positive changes.
Here are some ways to get more high-quality backlinks:
- Cooperate with link-building services.
They will find the best websites to post your backlinks on, relevant to your niche, and highly ranked.
- Try guest-posting.
The value of guest blogging for SEO never decreases. Hire a copywriter or work yourself on guest publications for services you want to get a mention from. Ask to include a link or two to your website.
- Broken page link-building.
Look for broken pages to substitute with your credible, well-working ones. Contact webmasters to make the change.
- Unlinked mentions.
Use Google Alerts to be notified every time your brand or an industry-specific keyword is mentioned by websites. Contact webmasters to negotiate including a link there.
Tidy Up Backlink Profile
Improving backlinks is an amazing technique, but what if there are stains on your existing profile? Analyze it from A to Z, look for any links placed on websites with a lower DA than 30. Look out for spammy sites as well.
Many of them might have been OK when you cooperated, but now, they may have changed directions and don’t suit your topic or rating goals anymore. Delete such links using Google Disavow.
Use Digital Tools for Improvement Recommendations
The term ‘Domain Authority’ was developed by Moz for an easier analysis of websites. It’s very useful for site owners and SEO specialists. You can analyze not on your source but all blogs and other platforms you want backlinks on.
If they have medium to high domain authority, shoot your shot. If it’s lower, even when the website looks good, it’s better to stay away to avoid getting in trouble later.
The more links on high-DA sources you have, the higher you’ll rise as well.
DA is also one of the predicting factors in the future Google ranking of a service. This is a great kind of data to forecast success or setbacks for new websites when other metrics don’t work yet.
So, it’s obvious that using Moz digital tools will help you not only see your point A (where you are at the moment authority-wise) but get recommendations for improvement. Here are some tools that will help:
- Moz Link Explorer;
- Moz Pro, etc.
The Final Word
Analysis, improvements of SEO, and backlinks are the most crucial steps for DA increase. Cleaning all bad links on spammy or low-authority websites, analyzing keywords, and changing your SEO tactics, getting more credible backlinks will work like a charm.
Make sure you have high-quality services by your side to help build authority. This includes digital analysis tools and link-building services. With proper support, you’ll achieve results much faster.
Author: Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and SEO. He also loves traveling and speaks Spanish, French, German, and English.