Because there are plenty of private medical practices in the market today, it can be challenging for your clinic to stand out. While the road may be difficult, it is not totally impossible. The right digital marketing strategy can pave the way for great success and opportunities.
1. Start a Blog on Your Practice’s Website
Your practice probably has a website already. Most veterinary clinics have essential details such as a list of services, contact information, and company profile on their websites. You can elevate your clinic’s website by opening a blog page.
Content marketing is effective in generating interest for your practice. You can showcase your expertise and experience even further with a blog page. You can attract more possible clients to visit your website. At the same time, you establish your credibility in the online space. Hence, you must keep your blog page up-to-date.
2. Feature Testimonials to Attract More Patients
Word-of-mouth marketing remains one of the most effective ways to advertise businesses. However, this method is usually confined to your clients’ immediate circles. You can reinforce your satisfied patients’ kind words by featuring them on your website.
To do this, you simply have to ask your regular clients for a few words about your practice. You must inform them of your request’s intention and ask for their written consent right off the bat. You can even request a nice photo to supplement their testimonial.
3. Maximize Your Social Media Presence
One of the most cost-effective ways to market your medical practice is through social media. There are 3.96 billion social media users, and you can start a Facebook, Twitter, and Instagram business page for free.
It’s not enough to simply have a social media presence. You should make it a point to post engaging content regularly. Your social media platforms can keep your clients updated on your practice’s latest happenings and show your clinic’s personality. That’s why you should experiment on content that your audience will possibly find compelling.
4. Use E-mail Marketing to Share Promos and Discounts
You can engage your patients to return to your practice by offering them incentives such as discounts and special deals. You must be discreet about your e-mail marketing strategy. You should ensure that your offering suits the season and reason for your promo.
At the same time, you shouldn’t bombard your clients with promos every single day. You can schedule one e-mail blast every week or so, so they don’t get overwhelmed and unsubscribe from your newsletter.
5. Optimize Your Website’s Search Engine Optimization or SEO
Every business’ goal is to be featured on the first or second page of search engine results. While you can place an ad on top of the list, search engine optimization or SEO can help you reach that coveted spot organically.
There are plenty of ways to optimize your website’s SEO, but you can use keywords strategically throughout your website as a start. With the right keywords, you can establish your niche and drive more people to your website over time.
6. Claim Your Business Listing on Online Directories
Your website and social media pages aren’t the only places on the web where your patients can know more about your practice. When clients go on a local search, they’re usually redirected to an online directory like Google My Business.
Hence, you should ensure all information in your business listing is accurate and up-to-date. If you’ve changed locations or contact numbers, these listings should reflect these changes.
7. Make Compelling Videos to Attract Possible Clients
While a picture can paint a thousand words, videos are the most popular content on the internet right now. You should take advantage of this trend by making your videos.
You don’t need fancy equipment or a professional videographer to get started. Your smartphone has the power to take high-definition videos. There are plenty of video editing tutorials online to help you make fun yet informative videos.
8. Don’t Forget to Give Back to Your Community
Sharing is caring, and more clients will be drawn closer to your practice if you showcase that you care about your community. Connecting with local organizations not only strengthens your ties with your neighborhood but proves that you’re a business with a heart.
If you’re a veterinary practice, you can volunteer basic services to animal shelters. You can also opt to offer free consultations at a charity event. Your practice simply needs to play to its strengths. At the same time, you should take this opportunity to raise awareness about your medical practice.
Navigating through the digital marketing world is not easy, but all the time and effort will be worth it once you see the fruits of your labor. We at iMatrix would be more than happy to help your practice elevate your marketing efforts to achieve your goals. Contact our team today to know more about iMatrix and our packages and talk to us about your mission and vision!