How To Create & Publish SEO Friendly Images On Your Blog: In today’s article, we will teach you about Image Alt Text Optimization. Or Image Alt Tag Optimisation. So, the process of optimizing all your images so that search engines understand them, and for accessibility issues. There’s a bunch of reasons why you would want to do this. So, stay for the whole article, because you are going to talk through the exact, step by step process that you need to optimize all of your images in an SEO friendly way that’s also helpful for users. Let’s get going.
How To Create & Publish SEO Friendly Images On Your Blog
So, image alt text optimisation for search engines. Optimising your images in a way that’s good for search engines and good for users as well. So let’s dive into this in a little bit, but before we do that, we just want to do kind of a quick reminder here. So, we can zoom out a little bit and get the context of what we are talking about. We are talking about an SEO component. Right? SEO is only one piece of digital marketing. This is very specifically a search engine optimisation tactic. But there’s a lot of other things that you can be doing to drive traffic and customers to your website.
So, do keep that in mind. And within SEO, image alt text optimisation is only one piece of the entire SEO puzzle. So just getting this right, or just getting this wrong, is not going to make or break you either way. Do keep that in mind, this is only one component. Image Alt Text and File Names. Let’s talk about this. So, first of all, state the obvious. Search Engines are not humans right.
They do not view or see images the way that we do. So, we as SEOs are we as digital marketers have to do some things to help search engines along a little bit. To kind of give them some hints on what that image is about. So, we help search engines see images by naming them correctly. This is also used for accessibility. So, visually impaired or blind users, they use these special browsers that read images to them. And, our image Alt Text and our file names can be helpful for that. Helpful for users that are using special browsers like this, so its an accessibility issue as well. So, do keep that in mind.
When you are writing your alt text, in general, there are 125 characters maximum, so you can populate that as much as you would like, as long as it is reasonable. Don’t forget the file name. This happens a lot. A lot of people are uploading a file, it’s called Home Page Graphic.jpeg or whatever name you’re having in your PC or laptop. You can be much more intuitive. So, please do it if you can. And finally, this tactic is very prone to over optimisation. We know this because we used to do it. We used to over optimise this. It’s not good at all.
When people first getting into search engine optimisation, they get excited about this. They go through the entire checklist and they say, okay, here’s all we can do go rank higher in Google. We are excited about this. And then they get to image optimisation, and they look at their images, and they just overdo it. They stuff it with too many keywords. it ends up being not descriptive at all.
This is very prone to over optimisation so please try and avoid it if you can. Let’s look at a couple of examples. We have grabbed an image here from Zappos, so we have an image, right. The file name is men’s-boat-shoe.jpeg. Whenever you have spaces in your file names, you want to use hyphens, not underscores. So hyphen indicates a space. And the Alt Text or the alt tag will also be accordingly. Kind of standard sort of image and alt tag optimisation. It could be a little bit better, could a worse. We think this is fine for all intents and purposes.
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So, that’s an example of what the actual code looks like. This is within an actual image, right, so before the image tag closes, both the file name and the alt tag are both there. Now, with that said, this is okay. Right, but it could better. So, let’s look at an example of the kind of like a bad, better and best solution. So, we have women hair. She’s on the phone. A bad example might be, image source = woman.png. So the file name is called woman, and the alt tag is a woman. Better than nothing, but not that good. This is bad, this is not descriptive enough, right? Better might be, woman-phone.png, right, as the file name.
And, then the alt tag, woman-using-phone. Better but could be improved for sure. And, the best thing might be, you know, a file name called, red-hair-millennial-woman-iphone10-iphonex.png. And then the Alt Tag, redhead-millennial-woman-using-aniphone10. Right? So, much more descriptive. A lot of different types of phrases in there. The way to think about this is like, read your alt tag out loud, close your eyes. Or have a friend, right, ask them to read it, lout, now visualize what you are saying. And, then see how close that visualization is to your actual image.
If you can be descriptive about it, if you get close, you are in good shape. But using the bad example, woman. If we just said to you, woman, imagine a woman. It’s not descriptive at all. That’s terrible. So, just keep this in mind when you are struggling with the Alt Text, the rule of thumb here is, be descriptive in both your file names and in your Alt Text. Even after reading this in-depth guide related to How To Create & Publish SEO Friendly Images On Your Blog, still, if you are facing any questions regarding How To Create & Publish SEO Friendly Images On Your Blog, just make sure to let us know in the comment box below.