It’s 2022 and owning a small business has become a norm as more people have found that with the help of the internet and social media, they can easily find and cater to their target audience, no matter what their niche is!
Importance of Web Hosting Speed to Your Business
If you’re the owner of a business yourself, there’s a high chance that you’ve got a website of your own where people can get into contact with you. Or maybe, you’re currently working towards building a website that perfectly communicates your brand’s voice through its constant and aesthetic appeal.
No matter which category you belong to, you need to take a moment and think about the web hosting speed of your website before it’s too late. In this article, we’ll go over the importance of speed in your business website and also give you actionable steps to attain your goal of building the perfect website for your brand. Let’s get started!
Why Speed Matters
Have you ever tried opening a page on the internet, realized that it was taking a couple of seconds more than usual to load and leave the page before you had a chance to look at what you were searching for? If you’re anything like the majority of the world, then yes you have and you know exactly what we’re talking about.
Studies show that with the rise of the internet and globalization, the world’s started moving at a pretty fast pace and people no longer have the patience to wait for anything that isn’t ‘fast’ – this applies to food, relationships, and yes, websites as well.
Speed is so important that even a few seconds of delay can lead to companies losing so much in sales. For example, Amazon revealed that a 1-second delay in loading the website could lead to $1.6 billion fewer sales in a year. That’s pretty scary, considering that most business owners have probably never heard about web hosting speed, to begin with.
But don’t worry, you can find out how to fix this issue in the following sections of this article.
How Do You Fix This Problem?
Fortunately, fixing a slow website isn’t really as complicated as it sounds, nor is it going to cost you thousands of dollars to rectify. While there are many reasons why a website or web page might take a little longer to load, one of the most common reasons is the slow speed of the web hosting provider itself.
This is why it’s worth the time and effort to go through numerous web hosting providers before you make your choice.
If you aren’t sure about which web host provider to go for and don’t know much about web hosting speeds, you can check out this comprehensive list of the best web hosting providers on BuyersGuide.org.
Benefits of Fast Web Hosting Speed
Having good speed from your web hosting provider has many plus points to it. Let’s go over some of the potential ways it could help you run a successful website and generate more traffic:
There’s a higher chance that your website will be located by more search engines if your web host speed is pretty good. This means that among a thousand other similar pages and websites, your page will get pulled up each time someone types in the right keywords, and that’s something you definitely want if you’re trying to grow your business through organic traffic and SEO.
Users are more likely to check out your page if it loads within a few seconds of them landing on your page, as that will automatically interest them and keep them hooked.
However, a slow speed will make them immediately unimpressed and might even annoy some to a point where they leave without checking out even your landing page, which is something that’s going to cost you a loss in traffic and potential customers if left unchecked.
It enhances your user’s experience. Even if your users don’t quit your page seconds after it delays loading, making them wait for your page to load does have a negative impact on their experience as a user. To put it in simpler terms, imagine you were a traditional business owner and were running your own shop.
If a customer walked through your store’s door, would you ask them to wait till you finished a chore, or immediately set everything aside to cater to their needs? If you chose the latter, then your customers are definitely going to keep coming back to you.
If you chose the former, there’s a high chance that you’ll never see those customers again because by keeping them waiting, you’ve proved to them that you don’t really value their time and have given them a negative user experience.
Conclusion
Similarly, keeping your audience waiting while your page takes ages to load can make them not want to come back to your page again, even if your products are great.
Having a fast web hosting speed proves that your product and service are efficient and up-to-date with the current market, which will automatically impress anyone who lands up there- either on purpose or by chance!
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