The biggest demand for running a business in the 21st century is a user-friendly and attractive website. Your online presence is as important as your presence in the market and if one of them is compromised you risk losing customers.
5 Tips to Improve User Experience of Your Business on Your Website
Customers no longer have the ability to stand a bad experience with the variety of options in the online space; they can quickly move on if the service provided to them is not smooth.
This is why the user’s experience on your website should always be friendly and smooth and something that makes the buyer return!
If you have been disappointed after looking at your performance in Google Analytics this blog is for you! Keep on reading to find out how you can improve the user experience on your website!
1. Easy Navigation
The first problem that we see in many websites, whether it’s an e-commerce website or a business portfolio website, is navigating it and finding the information you need.
Cluttered websites are the worst, you get distracted by unimportant pictures and pop-ups, and eventually, a distracted and annoyed user will leave without doing what they were here to do.
The design should be a guiding factor for the users and going from one page to another should be a smooth sailing process.
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A quick tip for all UI/UX designers is to make the logo clickable so that whenever the user feels lost they know where to find the home page.
2. Focus On the Aesthetics
Just like any physical shop invests in the interior of the shop a website works in a very similar manner. It must always look appealing! The style guide for 2021 tells us that raw and minimal is the new cool.
So overdoing your website with colors and design is not recommended at all.
Strategically layout each page and adjust content within this minimalistic theme; however, make sure that you allow your website to breathe meaning that there’s white space available.
Consider data personalization when working on the aesthetics, use analytics to determine the interests of your users, and design the website accordingly this way the chances of a returning buyer are much higher.
3. Speed Optimization
The most frustrating thing for a user is a slow website. It only takes them a few minutes to close your website and move on to your competitors.
Amazon and Section.io have extensively researched the bounce rate and user’s reaction to loading time, some estimates say that this delay can result in up to 1% loss for every 100ms delay in page load time.
However, this optimization process may be a little difficult for small and medium-sized websites as their resources may be limited.
They can start off by making small changes such as compressing large images which are known for slowing down websites and removing heavy plugins.
4. Mobile Friendly
An average American spends at least 3.5 hours on their phone daily! That’s a shocking number, especially for online business owners.
If they work smartly they can utilize this time to market their products. Every major e-commerce platform has now developed a mobile application and you should consider the same for your business.
A mobile-friendly website or application is the demand of almost all users, nobody’s got the time to sit down on their laptop and browse. They want to be able to do this on the go when they’re sitting idle in the back of a cab or in the line.
Many customers who don’t find the time to order would be able to quickly do it, multiple studies have found that more than 50% of the searches begin on mobile devices so it is only understandable why your mobile website should provide a smooth experience if not an outstanding one!
5. Pay Attention to the Content
Website content is supposed to be concise and informative; that is the only way that users will read it.
Hierarchical typography should be maintained in the content so that important things are always highlighted because many people don’t read the actual content so the headings will be able to give them an idea of whatever you’re offering.
Furthermore, the content on your website should give complete details of the product or products that you are offering.
It is important that you use as many bullets and subheadings as you can and if you are using paragraphs keep them precise. If you are mentioning something important in those often overlooked paragraphs, highlight them or make them bold for the user.
No matter how lazy the user is, the highlighted terms, headings, and bullet points won’t go unnoticed for sure.
User Experience just like customer care is an essential part of running your business online. No matter how good your product is if you are not providing your customers with the best user experience on your online platform the chances of success become very slim.
Focusing on user experience will eventually allow you to boost your sales and compete with bigger companies.
Don’t forget to test after improvising your website on different browsers as well as platforms to ensure that all of your users have an equally outstanding experience!
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