Instagram is still the best network to market your business. TikTok might be the fastest-growing network, but it’ll take time for it to get as big as Instagram and help you reach a more diverse audience.
A Comprehensive Guide on Instagram Marketing Tips Every User Must Know
Instagram with its billion+ users is a great place to reach a larger audience. There are so many techniques you can use to market your business on this network and earn more revenue. Here are some of the top ones…
Set up a good profile
The most basic thing you need to get right on Instagram is your profile. If your profile looks credible and complete, more people will follow you or click on the link in your profile. This is why one of the first things you need to do is set up a good profile.
Your profile should include
For this, you can use a headshot or a logo depending on who you’re creating it for. A logo is better if the account is for a company while a headshot is better for an individual.
A persuasive bio
The bio can only be 150 characters so be as creative as you can and include the essential information about you in a very persuasive way. The bio should get people to take action this could be to follow you, visit your website and sign up, or buy from you.
Instagram makes it hard to share links. You can’t share them in in-feed posts. You can add them to stories, but you need to have more than 10,000 followers.
This is why the bio link plays an important role, especially if one of your goals is to drive traffic. It’s best to link to a landing page where people can sign up or buy something. Some tools let you even make special shoppable bio URLs.
You can convert some of your stories into highlights and place them below your bio. This is a nice way to include more details about your business with visuals. If you have more than 10,000 followers you can add links to each highlight. These can lead to landing pages where they can learn more.
After you set up your profile, make sure you convert it into a business account as you get some extra benefits.
You can either set up this account from scratch or buy it from a site like Fameswap. It has a lot of ready-made profiles with hundreds and thousands of followers.
Create great content
Once you have a good profile set up that can attract followers and clicks to your website, you should create content that will drive attention to your profile. Your content should be so good that people should wonder “who’s posting this?” and check out your profile, after that it needs to do the job of converting people.
So, make sure you create the best content possible. Also, optimize it with other elements like hashtags and tags to generate more attention.
Don’t just pay attention to the visual elements, but also to the caption as it can play a key role in how well your post performs and the action people take after they see your post.
Optimize posts for traffic
If your aim is to get followers, you don’t have to worry about traffic. But if traffic is your primary goal, you should do your best to get as many people as you can to leave your profile or post and visit your website.
You can do this by including a call to action in every post that asks people to click the link in the bio. If you have more than 10,000 followers, you can share stories with links to your website. Another place where you can share links in IGTV descriptions.
Combine with influencer marketing
A quick way to generate engagement, followers, and traffic is through influencer marketing. There are influencers with thousands and millions of engaged followers.
A simple mention from them can work wonders for your profile. So, always be on the lookout to team up with top influencers.
For simplifying the process of finding the right influencer for the businesses, many influencer marketing platforms like Humanz, Grin, and Upfluence, created features that help to clarify all the requirements for the right person. You can easily find small Instagram influencers by choosing their follower amount as it needs to be less than 100000 and filtering some specific data like followers’ age, gender, and location.
These influencers, usually called nano influencers, will help SMEs to promote their products and increase their income. Meanwhile, macro-influencers can help businesses to enlarge their sales volume worldwide.
Scale with ads
Influencer marketing is an affordable method to grow your Instagram presence, but it requires a lot of effort. You need to constantly find top influencers, team up with them and create content together.
To make the process easier you can also find an Instagram organic growth service agency, they will help you find top Instagram influencers for collaboration.
A less time-consuming paid technique you can try is ads. Ads require a lot of work at the beginning, but once you find a winning formula that gets results, you can simply scale it by pumping more money.
You don’t need to constantly look for influencers. But ads cost more. So, if you have less time and higher budget ads might suit you better.
Two techniques that are cheaper than both ads and influencer marketing are contests and giveaways. Here your main expenditure is the prize. After that, you can promote the contest for free and get people to sign up.
You can use contests to get followers, engagement, sales, and even grow your email list. Try to run one every week at least.
If you have a high budget, you can combine influencer marketing and ads with contests to get even better results.
These are some of the top Instagram marketing tips you must know. Use them to get more followers, traffic, and sales.