Is creating link bait good SEO?
That’s what we’re going to review in this article – we’re going to answer the question – is it worth creating link bait for your website.
One of the ranking criteria that Google uses when ranking a website is the number of inbound links. Keep in mind, it’s ONE of the metrics they use in their algorithm, and although there are many, it’s important that you work on increasing the number of quality inbound links to your site.
The idea behind link baiting is that you’re going to write content to attract additional links back to your site – and we’re going to show you how to do that.
Before we go into detail, you should watch the first 60-seconds of this video from an SEO guru who details what link bait is – and then come back to the article to see some of our link bait methods.
Now, let’s get into the details.
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What is Link Baiting?
Link baiting is an excellent way for your website to gain authority in a relatively affordable way. The simple and straightforward definition of link baiting would be: creating epic content with the goal of getting the most organic links.
It is a free technique that is used a lot in all kinds of blogs, e-commerce, and other types of pages. It returns very good results, but not everything will be an advantage, there are some negative points too. Take a look.
- You can not define anchor text by which you are linked.
- You also will not be able to choose the blogs that link you or, of course, your authority.
- Not all link baiting strategies work well.
I hope that these three negative points have not taken away the desire to try link baiting, because now I will explain the numerous advantages with examples.
Differences between Link Building and Link Baiting
They really are different from each other, and what’s more, link baiting is one of the many link building tips that exist. Link building refers to building links to inflate a web page’s authority. So, it is possible to do this in different ways.
- Buying links
- Requesting links
- Creating a PBN
- Guest posting
There are thousands of ways. Basically everything done to get a link, either paid or free, is about link building. As you have previously seen, link baiting is a little different.
Finally remember that Google in general and Matt Cutts in particular, are totally against link building. This is all while the latter talks about link baiting as the best way to generate links. To know more information of what Matt Cutts said, see here.
19 Effective Examples of Great Link Bait, and How and Why They Work
Here I will give you all the examples of Link baiting that you can start using in your website, blog, or project. I hope you at least use some of the methods.
Viral videos are main sources of link baiting and traffic. Simply connect to Facebook to realize how many videos go viral regularly, and take notes.
Make use of YouTube.
Do you know what infographics are? You should, since they are another great source to get quality backlinks. These are maps or images that simplify data and make it very visual.
Personally, I love them and I think they are good—both to make a ‘Photo’ of the complete post content, as for the reader, it simplifies a lot and makes the experience very comfortable.
Here are the few examples.
- Infographics on how to identify A Real And A Fake 10 Rupee Coin
- Infographics on how to identify Real and Fake Honey, Differentiate its Properties
Doing an extensive study on something very concrete can also be a good source of link baiting. As long as you catch the readers’ interest and create a stir, it is possible for you to link even from newspapers.
Personally, I think it is a good way to generate links. So, I recommend it 100% above all if you dedicate yourself to technical topics like web positioning, social networks, or something that can generate interest.
I love experiments, and I think I’m not the only one in the world of SEO. We are always looking forward to doing an experiment with a web page or essay in which any theory is tested. Don’t you think it can also fit your topic?
Simply spend time experimenting with something, I assure you that it does not have to be something complex. In fact, I advise that it be something super simple to understand and replicate.
Everyone like contests, and they are super simple to link without becoming intrusive to your readers.
In this example, you would have to invest at least in the prizes. Although, pulling imagination and creativity is more than possible to run the whole contest at zero cost.
6. Open up to the World
The posts that expose the heart are the ones that work best, so if you like to empty your thoughts onto the page, you should try it.
These kinds of articles go very well. But, of course, you have to be willing to talk about your most intimate self. If you don’t have any problem with this, then go ahead, try!
7. Discuss, fight, argue
Many have used this technique to argue against a leader of a trend. Of course, it is not good to fight for fighting: it is necessary to do things well and have a strategy from beginning to end.
Also, it is important to know all you can about the topic you are going to critique.
8. Create a listing
Have you seen my post collection of the 50 Best Free Tools to Position Your Blog as Number 1?. It is the typical example of a post that can become viral, but why? I described a good amount of tools that may appeal to someone who is just starting, or even an expert in this business.
I think that improving content that exists in both quality and quantity is an excellent way to get backlinks.
9. Treat a topic with humor
Everyone likes to laugh and have a good time. So, if you are good at writing humorous articles, it may be a great idea to create a post about a specific topic taken with humor, in your style.
10. Create a mega post
Guides on a specific topic or tool can overwhelm, but I personally love to write mega posts because they get good reception. Examples include my guide to get AdSense approval. If you have not read it, I recommend it.
11. Gifts Everywhere
We love gifts, but you already knew that!
Whenever you see an article where something is given or there is a sweepstakes, create a post explaining how it works and what the conditions are. Maybe you will garner more traffic with your article.
Then yes, ask them to subscribe for more valuable content.
Podcasting is one of the best ways to link bait.
13. Interviews with experts
They are many ways to take Experts interviews such as YouTube, Blogs, Television, Podcasting, etc. Just wrack your imagination and get the best traffic, it will for sure be a success!
14. Talk about authority
Talking about authority is a good way to get link baiting. Many of the bloggers show very interest in knowing about increasing their blog authority. This will be a big hit if you write it as a case study.
15. Create something new
If you are a programmer, I’m sure you are able to create a plugin or functional system. Create something new which helps many of your users’ tasks do be done in a less time. If your product or service gets hits, getting links is very easy.
Link baiting works very well here.
How many compilations of “best X of 20XX” have you seen this year? Personally, I think they have already been given too much hype and they have already lost their initial strength that they once had. But, I think at least it is relatively easy to get links from the blogs you mention.
It is a good way to get benefits and collaborations such as a guest post or even have them share your next digital product with your list in the next newsletter.
17. Read the future
Positioning factors for 2021, how will interior design be in 2024, etc. How do these titles sound like? Well to me, every year end repeats this kind of post and to the curiosity, it works well.
Usually, they are just an opinion of the author, which is a quite good, so it will not cost much to do this example of link baiting.
18. Name your favorite experts
I have already lost count of all the post-compilations I have seen this past year: from the best SEO bloggers in the world to the sexiest bloggers!
I will give you my most sincere opinion: I am bored a lot, but I have to admit that they bring traffic and you may get some links from the experts.
- For example, Top 5 Secrets Revealed by Expert Bloggers
19. Find something epic and share it
Imagine that you reach 100,000 visits in a month with your blog. Don’t you think it would be inspiring for your followers? I think it will. The best thing you could is to tell it in a spectacular post that hooks from beginning to end and that contributes a pass of information, that type of content is the one that generates link baiting!
This type of articles usually have a lot of glue and generate link bait, in addition, you can write it for your blog or for a guest post. Try it, and if you have already done it let me know in the comments.
How to make articles go viral:
It’s not about writing, but you have already noticed it that you have been carrying thousands of articles and you have hardly even been getting visitors, have you? In this part, you will see how you can help to viral your contents to reach more people.
There’s nothing like networking, find the main influencer of your niche that may be interested in your content and recommend that you share it with your followers.
It is possible that most do not pay any attention to you but you know, try to earn them a little earlier so that when you ask they will not have any problem in helping you.
Social networks help us a lot to viral our content. Create a fan page or a powerful group with which to be able to support your publications to have interactions from the first moment because you already know that what starts well ends well!
- Read this article to know the present trend to create viral content. 15 Digital Marketing Trends in 2017 (SEO, Social Media and Blogging)
Well, if link baiting is an organic link building technique and that principle does not require an investment but that does not mean that you can not support the process and above all streamline it with a little money, right?
In this business online is important to have at least a small amount of money to support our efforts and achieve better results.
Latest tips for going viral:
You do not have to be the most creative in the world to be able to do something original, just think about what kind of content you share yourself. What do you like? What about your friends?
Differentiation is something similar to creativity. If your article is original because it deals with a topic differently than your competitors do, you will have a better chance of this strategy working out for you.
Do not give bread to those who do not have teeth, the first thing you have to do is set an audience that will interest your article because otherwise, you will work in the pail and not be able to get remarkable results. Make a good plan of content and diffusion. This will decrease the chances that your baiting link goes bad.
Conclusion on link baiting
Wow, you’ve already finished the article on link bait and I hope it has helped you know the definition and of course encouraged you to target your new free organic link building strategy.
Now that I have finished writing the post about link baiting I would like to know your opinion. Let us know your opinions in the comments below.
What do you think about link baiting? Have you tried this technique?