The strategy is a way of thinking and organizing our resources in an intelligent way to achieve a certain goal. Its importance comes from the fact that at the same time as it increases the chances of success, production costs decrease. That is why it is one of the pillars, we could say that it is a way to position ourselves in front of the market to create and take advantage of opportunities. In this article, we will discuss how to make an SEO strategy from scratch.
When we develop a strategy, we project our thinking in time because we have a need. To solve our need, we will execute a plan or perform a risk action. The strategy is rational thinking about our chances of success and the way to approach, the tone, the places and the moments. It also helps us to invest efforts in useful decisions.
We will not know how to get there if we are not clear about where we want to go, in the same way, if we do not know what we want we will never know how to reach it.
Create an SEO strategy from scratch
So today we will talk about how to create an SEO strategy from scratch, we will see some initial concepts to understand where we want to go and what we want to achieve and then, in that way, plan how. Let’s go together to create our SEO strategy!
The Person is very famous in the world of marketing because it is our gateway to the client’s point of view. Through it, we can detect and analyze different factors of relevance to create our strategy. Our precious metal is quality information, knowing timetables, media, channels, places that are frequented, habits and behaviours.
By creating this semi-fictional character and giving it a specific identity, we managed to define in detail its movements, tastes and themes that are considered relevant, thus being able to anticipate and present our contents in a natural way, as if it were causal. This is fundamental because it is what creates that quality of not being invasive.
Now you have to find the word that defines you, in marketing language, it would be the word you want to position. There are two main types:
- The Head Tail, which is a single word, more generic, of high value and performance.
- And the Long Tail, which is a group of words that, although they perform worse, reach a more qualified group to receive your offer and are cheaper.
Generally, Long Tail keywords are the ones that we use the most in content marketing.
To choose yours you must see two sides, first perform a creative job looking for options of what words your Person would write to look for your service. On the other hand, using free analysis tools to find statistics on what the most typed words were. Crossing these two data defines which is the best Long Tail for your venture.
Analysis of the competition is its classic name. You know to whom and you know the word you will say, but from that to the Person paying attention to you there is a great way … And it is not a lonely road, there are many companies competing directly or indirectly with you. Directly when they compete with your product and indirectly if they compete for your customer’s attention.
Therefore, study your competition and make it a source of learning to improve your service. There are many SEO possibilities that involve the exchange of links or the famous guest post. So, look at the competition basically this way: there is room for everyone, looking to differentiate yourself into something.
Then, once these actions are done, it is the time to optimize your page to be found, that is why I leave you here this introduction, that although it is synthetic, it will surely help you to better understand this process.
At first, it may seem a bit difficult, but as we progress in this universe, these processes become a habit. Let’s go then to finalize this article to give a quick tour of the main parts that make up the famous SEO optimization.
First things first: make your Google Analytics account, add your domain, give your location and obviously put the code in the <head>.
How does the navigator get to your site? And the bots? Have you uploaded the Sitemap of URLs and images? Did you index your page? Is everything tagged?
Simplifying all the processes that surround the URL is fundamental to gain positions, friendly URL, easy to remember, easy to write and summarize the content. Details, like a script instead of a low bar, can be very helpful. Remember: never pass the 100 characters.
After all the work we had looking for the best keywords, it is very important to use them well. Each page has its own keyword that must be in the URL, in the “title”, in the H1, in the meta description or in the first 150 characters. In the contents remember to use the variations of the Long Tail.
The path of the bots, the large organized file, each “title” is unique and describes the page, it has no more than 70 characters. The meta description is also unique but it has 150 characters. When you are more advanced, you will be able to test between several tags to see which performs better.
Well, that is our main area. Original content, of the moment, scannable, organized in title and subtitles with coherent hierarchy, with internal and external links, without grammatical or spelling errors and with more than 300 words.
Outside your site, you can also optimise, so that they reach your pages in that way. Register your domain to social networks to create an ID that will allow you to publish directly from your panel. And if you have an e-commerce, also do that process in Google + Local and Yelp.
That is it! This is how we can create an SEO strategy from scratch. I hope this article will help you in all the ways. If you still have any queries let us know in the below comment box and we will get back to you to solve all your questions as soon as possible.