Making Convertible Email Subscription Forms

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A vital tool for expanding your email list and broadening the audience for your website is an email subscription form. Nevertheless, with so many formats available, it might be challenging to differentiate yours and attract subscribers. From designing the form to writing compelling copy, we’ll cover everything you need to know to create subscription forms that will help you grow your email list and connect with your audience.

Whether you’re a seasoned email marketer or just getting started, these tips and tricks will help you create email subscription forms that are both effective and user-friendly.

Tips for Creating Email Subscription Forms

1. Optimizing the form design: An attractive form can attract users and encourage them to sign up for your newsletter or promotional emails. Even if users are interested in your material, a poorly designed form may deter them from signing up. It’s critical to pick a form design that is both aesthetically pleasing and in line with the branding of your website if you want to maximize its effectiveness. The form should be simple to read, with labels and instructions for each field that are straightforward to understand. Choose an easy-to-read typeface and color palette that goes well with the style of your website.

2. Attention-Grabbing Headlines: The headline on your subscription form is frequently the first thing a user sees, so it’s crucial to make it engaging and attention-grabbing. A compelling title should explain the value of your newsletter or offer and compel the user to act. Make sure your title is understandable, succinct, and pertinent to your target audience. Power words like “limited time,” “exclusive access,” or “don’t miss out” can be used to convey a sense of urgency or excitement. You can also increase the impact of your headline by using figures or statistics. For instance, “Join 10,000+ other marketers and stay up-to-date with the latest industry news” or “Receive 50% off your first purchase when you enroll.

3. Minimize the Number of Fields: When it comes to asking for information from your users, less is often more. Users are more likely to abandon a form completely when you add more fields to it. So, it’s critical to limit your inquiries to the details you require in order to get going. The user’s name and email address are the most critical pieces of information you should request.

4. Use Progressive Profiling: A potent method you may use to get more data on your subscribers without overwhelming them is progressive profiling. You can gradually ask for more information on your subscribers by applying this method, starting with simply the necessary data. For instance, you might only apply the user’s name and email address when they first subscribe. In a later email, you may ask them additional questions about their age, interests, and preferences in a survey.


5. Consider Using a Subscription Form Builder: Use a subscription form builder like Selzy to automate the process of developing efficient email subscription forms. Selzy makes it simple to design forms with a professional appearance that is consistent with your branding thanks to its selection of editable templates and form components. To increase the effectiveness of your form, you can use advanced Selzy features like A/B testing and conditional logic. Moreover, Selzy interfaces with several email marketing systems, making it simple to sync your subscriber data and begin delivering personalized emails.

6. Test Different Form Placements: Because each website is unique, what works for one website might not work for another. To find the optimal form location for your website, it is crucial to experiment with a variety of options. A popup is a common form placement. Popups are often employed to attract the user’s attention and entice them to subscribe. If they happen too often or intrusively, they could, nevertheless, become bothersome. Use a distinct and obvious close button and limit the frequency of your popups to prevent this. A slide-in form placement option is another. A slide-in form can be less obtrusive than a popup because it displays at the bottom or side of the screen.

7. Measure Your Form’s Effectiveness: You must learn how users interact with your form and find out what needs to be improved by using analytics tools. Begin by keeping track of how many people have viewed and submitted your form. You will have a baseline idea of your form’s performance thanks to this data. You might need to change your form’s layout, message, or headline if you see a low submission rate. The conversion rate, or the proportion of users who view the form and ultimately submit it, is another important statistic to monitor. A low conversion rate could be a symptom that users are turned off by the form’s layout, the information that must be provided, or the value proposition.


In conclusion, carefully considering the form’s design, headline, fields, placement, and measurement of its efficacy is necessary to create an efficient email signup form. You may optimize your email subscription form and grow the number of people who subscribe to your email list by heeding the advice given above.

You can expand your mailing list, boost engagement, and ultimately enhance conversions for your business with a well-designed subscription form and a sound email marketing plan.