1. Digitally Exchanging Contact Information Is Impersonal
Making genuine connections is the goal of networking. While it is handy to send contact information through text or email on the spot, it is also impersonal. Genuine connections begin with eye contact and true dialogue.
Two people with their heads buried in their phones, tapping away, are unlikely things about the interaction. After the chat, you may effortlessly transfer thy to remember ae information from a business card to your mobile device.
2. They Are the Most Successful Methods of Direct Marketing
Email marketing, search engine optimization, and sponsored advertising are all useful at drawing leads and prospects, but nothing beats a face-to-face meeting that ends with a handshake and a business card exchange.
You can meet a prospective lead or contact at any moment — tradeshows, industry conferences, happy hour, airline lounges — and keeping business cards on hand will guarantee that you don’t lose out on a great business connection.
Keep some in your pockets, wallet, money clip, or laptop bag so you’ll be ready the next time you meet a prospect.
3. The First Impression of Your Company Is Created by Your Business Card.
Don’t you want to make a good first impression on someone who could turn out to be a great possibility or connection when you meet them?
More than merely passing on an email address or phone number, a distinctive business card serves as a marketing tool.
I don’t want my brand to be connected with the phrase “cheap” when I build a connection with my business card.
A retail shop aiming to make a good first impression wouldn’t use a piece of cardboard and a Sharpie to build a storefront sign. When it comes to my business cards, I have the same mindset.
4. Creative Business Cards Are Passed Around, Allowing You to Continue to Sell Yourself.
A business card is a tangible item taken away by a potential client after a meeting. They remember your brand.
If you meet a client and exchange email addresses and phone numbers, you both leave with a new contact on your phone — and that’s the end of it.
If you give someone a unique business card that creates an impact, they’re more likely to display it to others, placing you and your brand in front of more people.
5. Business Cards Show That You Are Well-Prepared.
Who would you want to do business with if you met two people and one was trying to find a pen and something to write on while the other simply pulled out a business card?
Showing that you are always prepared is a strong indicator of professionalism. Fear not. For the time being, conversations will still end with “Let me give you my business card.”
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