You’re not just a pretty face, or a car zero kilometre, or an unbeatable offer, much less a unique opportunity. You are much more than that, you are dreams, emotions, desires, projects, useful information. You are content! That’s why today we write to you because we know you’re looking for something more.
And precisely that plus you start to understand more when you study the subject. The habit of searching for knowledge leads you to go beyond the frontier of form to enter fully into the world of essence, this is the content. That’s why today I’ll give you some tips so you know how to study content marketing.
What is content marketing?
It is a type of marketing that has as its main axis place your brand on the horizon of your customers through the utility. That is, it aims to create a relationship based on providing relevant information so that your potential customers fully live their experience with your product. For that, we generate a strategy that allows us to segment and educate our audience and qualify their link with our company.
How to study Content Marketing?
I have good news for you, content marketing is born from the art of study, therefore, you have 75% of the way done, because at the same time that there is a lot of quality material circulating on the web, it is a highly intuitive human science ideal for self-learners. The remaining 25% of the way you complete it with your determination and will.
You can create a personalized study system, at a distance and within your schedules. Content marketing arose from digital reality, therefore, the characteristics of distance study are inherent to it. At the same time, because it is a phenomenon that involves companies and customers, everything related to time optimization is also its own.
The quality of the study sites
First of all, you must understand the AUTHORITY metric, which is highly reliable. A study in places that have prestige and are recognized in the sector. Surely you know the saying “in the blacksmith’s house wooden knife”, well, here we try to make it in the blacksmith’s house iron knife.
What do I mean by this? When searching for a site with Authority, you will not only find a good place to study but at the same time, you will already be taking the first practical steps in the area. Studying content marketing is a question that unites theory and practice when you study it.
Do good without looking at who
This millenary teaching found space in the market in the 21st century. The secret of content marketing is the legitimacy of the way you sell, instead of pressing wait, because selling once at any cost can be the worst business. You’ve already heard that the customer is the one who buys more than twice. Well, if you sell him once and he does not like the experience, he will never make the second purchase that will make him a customer.
We do not need to suggest anyone buy because we work on the basis that if we respect the time, support the intention and nurture the interest, we will have a more lasting and prosperous relationship.
This concept is what I like the most because it means the great difference in this modality. In content marketing, our goal is not to sell. Do you find it strange? And that you still have not seen anything! Not wanting to sell is precisely what generates that different link, because the invasive nature of the classic form of marketing began to produce a rejection in the general public.
It was from this that concepts such as Inbound Marketing, SEO optimization, organic positioning, among others, began to gain strength, which aims to create a useful type of link. This makes the sale occur as a natural consequence of a relationship between a customer and your company.
The great learning of Content Marketing is to prioritize the need of the client to solve our need to sell.
What is relevance
It is the subjective interpretation of information that has meaning for you. That’s where one of the characteristics of this type of marketing comes from its segmentation capacity to establish a personal link. Instead of going out spreading everywhere, leaving the task of finding your audience to luck, we are creating audiences that are grouped around an interest.
Your content will not be indifferent to your audience because they will have relevant information. That causes one of the engines of content marketing that dramatically increases sales: engagement.
Most common formats
And to finish I will only mention the most common means by which we distribute our contents.
- Blog: is a kind of logbook on which we write about our interests. It emerged as a personal tool and little by little it was gaining popularity until it became the main means of communication between a company and its customers. Through the blog, you can have a direct, agile and light relationship.
- Newsletter: it is a newsletter that is distributed by e-mail. The newsletter became a powerful tool to educate your audience and is the main means by which we nurture it.
- Webinar: they are seminars on the Internet, it is a bit what we said about the link between this type of marketing and study. The webinar has a very marked formative function.
- Whitepapers: these are pdf documents that aim to help your clients solve problems, understand issues and/or make decisions.
And what do you think? I tried to give you some notions so you know how to study content marketing. Everything is ready to start, all you need is a computer, Internet connection and a lot of curiosity. Everything else you can find in our blog.
If you have any other queries let us know them in the below comment box and we will get back to you as soon as possible to solve all your queries.