6 Tips for Creating More Engaging Newsletters

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Emails are a great way to engage with your audience and keep them updated about your business on a regular basis. Newsletters are consistent, targeted, and personal.

Stats show that about 81% of B2B marketers say that their most used form of content marketing is email newsletters.

Even though email newsletters are a great tool when it comes to engagement, creating a remarkable email newsletter takes more than just sending a few paragraphs every week or two.

In this post, we will share with you some tips on how to create an amazing newsletter that will keep your audience opening it week after week.

1.  Don’t Overcomplicate It

We all lead busy lives, and many of us aim to spend less and less time going through our inboxes. Our inbox is supposed to be a place where we can get digestible and quick information, but we find ourselves constantly being overwhelmed with newsletters that don’t provide any value to us.

For this reason, your newsletter needs to be straightforward and simple to help your audience understands your point as soon as they open your mail. Make sure that your content is digestible, catchy, and readable.

2.  Avoid Plagiarism

There are two reasons why you should avoid plagiarism in your newsletters. One of them is that plagiarism isn’t ethical, and the second one is that you’re committing a form of intellectual theft.

Even if the plagiarism is accidental, the original writer can take legal action against you. You can avoid all of this by using a plagiarism checker to see if your content is original.

Moreover, a tool of this kind can help you generate citations if necessary.

3.  Be Consistent

Something that puzzles many marketers is how often they should send newsletters to their subscribers since this will also determine how successful your newsletter is.

Even though there isn’t a strict rule in regards to this, the best practice is one email per week. Research has shown that 60% of subscribers want to hear from companies at least once a week.

If you do it less often, you might risk your readers forgetting about you. However, if you send more than that, you will bore your audience and become a nuisance for them.

Your content marketing operation and your audience should help you tailor the frequency of your email newsletter.

For instance, if your audience consists of fashionistas, they might want updates on the latest styles more often.

However, if you aren’t willing to invest in a content marketer and you don’t produce that much content as a brand, you might want to decrease the frequency of your newsletter.

The reason for this is that you want to bring value with each newsletter, and you’re aren’t going to be able to do that if you don’t provide enough content each week.

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4.  Ask for Feedback

Emails shouldn’t just go one way. Make sure that you ask your audience for feedback and include it in the next newsletter. You can also have surveys and then publish the results you got.

By doing this, you will make your audience an active participant in creating the newsletter, and the engagement is going to improve.

5. Use Third-Party Content

When creating your newsletter, it’s always a smart move to include content from influencers or thought leaders in your industry.

This way, you will bring your brand into alignment with experts in your field. Try to include tweets, quotes, or links to the content of your favorite brands or partners as a way to create newsletters that are more engaging.

Another effective way to grow your subscribers is to collaborate with other people. Search for businesses or people that run newsletters with a similar target audience and ask them if they can promote your newsletter.

You can give them back by promoting their brand in your newsletter, and this way you will both benefit from the situation.

6. Use Appealing Visuals

You want to make sure that your audience gets as much information as possible, and this includes images.

Don’t use only static images, but instead also use infographics, graphs, and video clips. However, be cautious to not overwhelm your newsletter with images that will take forever to load.

Final Thoughts

By implementing the tips we provided in our guide, you’re on the path toward successful newsletters. However, you shouldn’t stop there.

Instead, you should evolve and iterate your approach as you move along. Don’t forget to experiment, test things and readjust accordingly.


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