An important aspect of any online marketing strategy is to analyse our competition and one of the keys is to know the visits to a website.
Not with the aim of copying or emulating the strategy that they are doing but because we need to make ourselves visible and create strong relationships with other Digital Marketing Blogs in our sector, that help us to get to know and in the process to attract visitors to our website or blog.
That is why I thought it would be good to make a compilation of the best tools to analyse the visits of a web page or blog.
This can be especially useful, for example, publishing a guest article and thus get the maximum web traffic to our blog.
Something you have to keep in mind is that with these tools you will obtain an approximate data.
The only one able to know the visits from your own web page is the webmaster or blogger who owns the page and of course, accesses Google Analytics.
Why it is important to analyse visits from other websites
Before explaining how to know the visits of an external website I would like to emphasise a series of points for which I believe that this analysis of the competition is essential.
- To obtain information about the pages that are driving the most traffic to that site.
- To analyse the websites where I would like to post a guest post and see in this way the traffic we can get or get to our website.
- To see if it is interesting to advertise on a certain website.
- To analyse the content strategy you are using.
- To analyse the target and the focus of the most popular contents, in order to obtain ideas for my web page.
- When you see the traffic of a website you will be able to know which channels are focusing most of your marketing efforts and in that way analyse in greater depth what actions are being carried out.
- You could even get to know through which items they may be getting more clients.
Tools to Analyse and Know the Visits of an External Website
The list of the tools is as follows.
Without a doubt it is one of my tools to know how many visits a favourite web has since it is a free tool we can access complete data about web traffic that they tell us:
- Total visits Of course, if the page you analyse is in the USA you can trust the data very well.
- Graph of traffic evolution of the last 6 months.
- Pages viewed by a user.
- Average visit time Bounce Rate.
- Channels where web traffic comes from.
This last aspect seems super interesting to me to analyse since we can know which are the most important channels through which the traffic is received on any web page, an authentic pass.
We can extract much more information.
Imagine that the traffic coming from social networks is the one that stands out the most. We can also know which are those social networks that most visits lead to your competitor.
That is, knowing this data, what I would do would be to analyse what actions are being carried out on Twitter and Facebook.
And if that were not enough we can also know which other pages are the ones that send more visits to that web.
In short, one of the best tools to know the traffic of a website.
What do you want to try SimilarWeb for?
An undervalued tool with enormous potential in its paid version and with excellent data also in its free version.
Of course, I have to tell you that before with its free version we could extract more information than now and although we can not know the visits of an external website, if it gives us a “degree of popularity”
That allows us to know how the web is evolving in its sector.
In addition, we can also know:
- Know where the visits to the web come from, that is, their geographical origin.
- Analyse the bounce rate.
- See the number of page views per user.
- The average time of permanence.
- Some of the most important search words.
- Evolution of searches in recent months.
- Pages that link to the web.
Here I will give you several examples of Bloggers that I know, in the case of “X”, the estimated analysis of visits to his Blog is very close to the real value.
But there are other cases where the value may be far from the final.
But this happens because we are analysing the estimated organic traffic that this website has in terms of the SEMrush database, without taking into account other sources of visits (direct, social networks, referral traffic, email, etc.)
But now, with a new functionality that they have added, we can also estimate and know the visits of an external website.
To access it you will have to go to the Competitive Research Toolkit menu and select Traffic Analysis.
Now you only have to write the domain you want to analyse and you can also put up to 4 competitors.
Besides knowing the traffic of a web you will also be able to know:
- Unique visitors
- The average duration of the session
- Rebound rate
But do not think that the only thing we can do is to know the visits of an external website, we will also go deeper and know:
- The traffic channels (direct, reference, organic, social and payment)
- The geographical distribution of the visits
- Reference sites
- Social traffic
- The destination sites
As you can see, a new functionality to make a thorough analysis of the competition.
With the Sistrix tool, we can calculate the organic visibility index and the number of visitors of any web page.
The bad thing is that we can only use the tool for free for 15 days and we are obliged to give a real phone, which I think is a strategic error of the company to force ask for a field as personal as the phone.
Another negative aspect is its price 100 dollars / month, which I find prohibitive and that is far from the pocket of many professionals.
Does anyone understand the commercial strategy of this product?
If someone understands please explain it because I really do not understand it.
A tool that I love when visiting an external website in an organic way is Ahrefs.
It is a very complete SEO tool that also has a large database and therefore makes it approximate the organic traffic of a project.
As you can see in the image you will be able to know the organic evolution of the project and also the evolution of the number of keywords positioned.
In addition, the top shows you the estimated organic traffic.
And if in the left part you select Organic Search and Better Pages you will be able to know those pages or articles that more organic visits take to your competitor.
So if you do an in-depth analysis you can know how to get the customers organically.
Site Worth Traffic
A very simple online tool with which we can obtain an estimate of the number of unique users who visit our website or blog every day, as well as the number of page views.
Less noteworthy is the monthly value that does not give to that web traffic.
This free tool the truth is that I did not know it and it offers us more conservative data.
The most interesting data we can extract from this analysis are daily unique users and page views.
What do you think about the data obtained from your website?
This tool allows us to analyse in full level of SEO and Social of any web page or Blog.
In addition, it tells us the level of web traffic that page has.
It is not a piece of information that can provide us with much value, but it can serve as a guide if we compare it with other companies in our sector.
By adding something, you can also know where the web visits come from geographically.
There are other tools to analyse the visits of a blog or a web page, Google Trends tools, but it only works with very large websites, as far as web traffic is concerned.
But now I would like you to tell me what other tools you know to spy on the visits of your competition.
But before finishing I would like to give you some tips and errors that help you to increase the traffic of visits to your website.
7 Tips to increase your web traffic to unsuspected limits
1. Make a branding strategy for both your business brand and your personal brand
If your brand is influential you will automatically amplify all the actions you take, so start improving your brand, and to do so, look for and be visible in the most popular thematic sites.
2. Make an effective content strategy
Surely you’ve heard on a thousand sites that you have to do a content strategy and design your editorial calendar, but how do we know how effective our strategy is? What marketing KPIs have we defined?
What is clear is that all content strategies are not as effective, so take the time that is necessary to get it right and achieve maximum efficiency with every content you post on your blog.
3. Social Networks can be a strong ally to get visits
Some people think that with Social Networks we can not get a large number of visits but they are wrong.
Logically this is also related to an increase in the number of followers on Twitter , Facebook, and other social networks.
In my case, Facebook and Twitter attract most of the social traffic, and in your case, what are the most important social networks?
If you do not have a Facebook account yet , I recommend that you start creating your page right now. Facebook is a powerful channel to attract traffic from both the fan page and the thematic groups.
4. Publish in Blogs with a lot of web traffic
It seems logical to think that if we publish articles in blogs in our sector that have many visits, it is very likely that we can get a good traffic flow referred.
So these tools that we have seen before come to you wonderfully to choose the blogs where you are going to publish your post as a guest.
Yes, I recommend that you write an article better than if it were for your Blog.
5. Comment on referring and popular blogs
Commenting articles on other blogs can be very positive for different reasons; we get visits, we do networking, we improve our brand, etc.
Of course, read the article and write a comment with meaning and well done.
6. News aggregators are very useful
The aggregators will serve you to publicise and disseminate your content in other channels and with another audience and will increase the referred traffic of the aggregator itself, as well as the traffic from social networks, and this happens because many professionals use these pages as a healing tool.
7. Networking can triple your web traffic in a few months
It seems complicated to assimilate but networking is one of the most effective tools for marketing and communication, and can help us to triple our web visits in a few months, the key is to connect with professionals who will help us amplify everything we do.
But I give you an advice, networking is not doing something in exchange for something, networking is creating synergies with other professionals that help and provide quality to the relationship or what we know as the “Win to Win”.
7 Errors in the search to increase the visits of your Blog or web page
1. Obsessing with getting a specific number of visits
The obsession is never a good one and we all know that we have to define some objectives, but we also have to know how to choose objectives that are realistic and that will not generate unrest or frustration.
Go step by step and little by little, do not hurry to run, if you do things right in the end you will achieve your goal.
2. Bad content strategy
If we want to get web traffic, we have to know that the most important channel and where most of our visits will come from is called Mr. Google, so part of our content strategy must be focused on positioning ourselves for certain keywords.
You decide what percentage of this strategy will get traffic from the Google search engine, but I tell you that discarding the search engine can reduce the chances of obtaining web traffic .
3. Get visits that do not convert
Obtain visits without any purpose or objective does not make any sense, it is useless to make a post with the “best restaurants to eat sushi”, if our blog is of another totally different theme.
So whenever you want to position yourself for a certain term do it with a purpose or objective.
4. Little or no presence in Social Networks
A very common mistake is not to properly manage Social Networks, sometimes due to lack of budget and not being able to hire a professional Community Manager, and sometimes to choose poorly the presence in the social world.
Regardless of your reasons, it is essential that you plan an editorial calendar on social networks.
Only with strategy will the results be achieved.
5. Forget the link building
It is very complicated to get good web traffic without link building.
You have to get other relevant websites related to you, as this will allow you to increase the authority of your domain and thereby automatically improve all your web positioning in the Google search engine.
The most effective way to get it right now is to publish a post on another Blog but other techniques exist to get it.
6. Not having a newsletter
If you have a Blog it is very important that you try to get as many subscribers as possible, so that later you can send the newsletter every week with all the news from your Blog, and in this way get visits from the email.
7. Not having a Blog
Is it possible that in the current times that a business on the Internet does not have a Blog? Are you an Internet professional and do not have a Blog yet?
I would like to explain to you that a Blog is one of the best tools to make your mark on the Internet, both the brand of a business and the personal brand of a professional.
Today you can create a free blog from a large number of platforms, so it is something that is available to everyone and we must know how to take advantage of it.
Of course, if you want to invest a little money I would recommend that you spend about 50 dollars a year and have your own domain and professional hosting.
Did you know all these tools to know the visits of an external website?
I would like you to leave a comment if you know any other tool