More than 1 billion people use Instagram every month. Your target audience likely hangs out on this social media platform.
Instead of trying different sorts of marketing tactics on the web to try to get the attention of your customers, you can simply go where your audience is. Now that it has become so easy to buy followers, it is not going to help if the followers are not real.
If you’re looking to grow your business by optimizing your social media accounts, you’re in the right spot. Keep reading to learn five key Instagram marketing tips to expand your reach.
1. Create Appealing Graphics
Instagram is a visually-appealing social media platform. An easy way to grab people’s attention is to create appealing graphics that make people want to stop scrolling and read.
A free tool you can use to create consistent and fun graphics is this Instagram collage app. With Adobe Spark, you can edit already designed templates to create your business marketing content.
The best part is, it’s free! There’s no catch here.
2. Develop a Consistent Brand Voice
A developed brand voice distinguishes a business from a brand. A brand knows exactly who it is and who it is marketing to.
In your brand marketing strategy, be sure to outline and document this brand voice so that your company’s marketing efforts may be consistent across all channels.
You don’t want to sound completely different on your social media accounts and in your emails. A consistent brand voice contributes to a smooth user experience.
3. Use Those Hashtags
Even if you’re not one to use hashtags on your personal account, use those hashtags on your business’s Instagram account, and use them well!
Instagram allows up to 30 hashtags on a regular post and 10 hashtags on Instagram stories. A study conducted by Later, a social media scheduler app, found that 20 hashtags on a post resulted in the highest reach measured in the percentage of followers. 30 hashtags were the second highest.
The number of hashtags you use depends on your preference, but you can hide these hashtags from your Insta followers and look less spammy by putting the hashtags in your comments section.
4. Redirect Traffic to Your Website
How integral is social media in your marketing plan?
One of the greatest marketing tricks that many businesses use on social media platforms like Instagram, is to use these free platforms with wide user bases to drive traffic back to their own websites.
It’s not a secret if everyone does it–why wouldn’t they do it? It’s a smart marketing move. You don’t have to scramble to find your audience, and you don’t have to pay for it either.
5. Use Instagram Shops
What better way to get more sales than to put your products in front of your customers?
Instagram established its Shops feature as a direct effort to support businesses navigating continued sales through digital shopping when the world went into shut down. For small business owners, this feature could expand their business’ reach by a lot more and in a shorter period.
The best part is, your customers do not have to leave the app to access your shop and products. A seamless customer experience–that’s that stuff your customers like.
Marketing Tips That Win You Customers
Like anything else in life, your social media success must be a continued effort. Even if you don’t see results immediately, keep going. Don’t stop right before the finish line.
For more marketing tips to help you grow your small business, be sure to follow more from our social media section!