It is likely that when you think about the domain for your website, it may have already been created and you have to resort to different endings.
This happens because there are already more than one billion Internet pages, and of course, the name you had in mind is probably already being used and gaining positions in the search engines.
But, if you manage to get the domain expired, that is, the domain that you wanted but that is no longer working, you get some advantages of the page that existed before, such as the links that lead to it.
How to know if any of the domains you are interested in is an expired domain? How much can it serve for the project of your website creation? How to choose the most appropriate?
Discover the answers to these questions and more details about this little known but relevant strategy when creating a web page.
What is the use of an expired domain?
Before anything else, it is important that you know the term sandbox, which consists of a temporary limitation (the first 90 days) of your website. In this period, Google leaves the site in a kind of “quarantine”, where it still does not consider the legitimate domain for issues related to positioning.
Then, when you carry out a purchase of an expired domain, this also includes the purchase of your positioning history, which means that you save those first weeks of the new domain.
Therefore, we can say that the expired domain serves as a shortcut in SEO issues for the creation of your website.
Why acquire expired domains?
As we mentioned earlier, you save yourself some weeks where Google does not take your page into account.
There are business models in which the positioning is fundamental, so if what you want is to gain positions in the search engines, the purchase of an expired domain can be an excellent option.
In addition, these types of domains usually have a lower price, which can be a differential to take into account when making an investment.
And if within the names you have thought to assign to your site there is an expired domain, what better than to take advantage of a good price and a potential advantage in positioning?
How to get expired domains?
Little is known about this practice, but here we will tell you what you need to do so that your website has an expired domain. Follow the steps to follow that I want to share with you.
Investigate specialized websites
To know websites whose domain has expired, you must start by researching sites like a Flippa or expired domains. There, after a quick registration, you will have access to lists of expired domains.
In the search, filters will appear that will help you a lot in the election. You can look at the expiration time of the domain, it’s reputation and positioning.
Check that the domain has expired
For this step, you can access the companies that provide hosting services to perform the validation, in the same way as if you were to buy a new domain. Some of the best-known companies are GoDaddy and HostGator.
Check your positioning and links
Do a Google search on a related topic and try to find the domain you’re interested in or use tools like www.calcularpagerank.net.
It also checks if link building campaigns have been made from unwanted sites to this website.
Take a look at your Internet history
This is something that you will know completely at first, but it is important to do so for legal issues, in this way you will confirm that the web was not previously engaged in any illegal activity.
To do this you can use pages like archive.org.
Make the purchase or registration
After verifying that it is indeed an expired domain and that it will be useful for your website, you can either buy it or register it.
On the same search platforms that I mentioned you can buy the domain expired, or you can also do it through another company.
Important criteria to take into account when choosing them
- Carefully analyze the history and provenience of a domain that arouses doubts; consider illegal activities at the time of analysis.
- If you care too much about the domain and you did not find one expired, you can start from scratch, but yes, keep in mind about the sandbox effect.
- The positioning of the domain is due not only to its content but also to the link building campaigns that have been done to it.
The purchase of expired domains can be an excellent alternative for the start of a website creation project, but it must be done with care since it implies risks that in the long run can be irreversible.
It is an uncommon practice that can save some money, and that, in addition, can help you to gain time if you are interested in the positioning of search engines.
If you have any other queries let us know them in the below comment box and we will get back to you as soon as possible to solve all your queries.
If you have any other important points to consider before buying the expired domain share them with our readers in the comment box.