If you are passionate about an idea but you don’t have the capital to realize it, with over half a million projects, it’s safe to say that Kickstarter is a great place to find funding for it.
But that huge number also tells us that making your project on Kickstarter visible can’t be the easiest task.
This is why marketing is crucial for your strategy. More than that, it’s an integral part of any crowdfunding campaign.
So, if you want to give your Kickstarter project a fighting chance, you must start thinking about your marketing strategy as soon as possible, and even before launching your campaign.
Here we offer 5 tips that will help you create a detailed and successful Kickstarter marketing strategy.
1. Offer Something of Value in Return
When a business is trying to develop a powerful digital marketing strategy, in essence, it tries to find a way to attract the right people (or the ideal clients) to its website, and eventually, to its products or services.
And the best way to do this is to offer something in return, something of value. Typically, this is quality, relevant content, which leads to organic traffic and quality followers.
Similarly, many Kickstarter projects offer rewards that will be valuable and appealing to the people who might be interested in what they are selling, in return for their donations.
These rewards can be small or big, they can be the product itself, or there can be various rewards depending on the amount of money they donate.
The important thing to remember is that the people who invest in your project, are your customers. Or much, much more than that.
2. Use Social Media
Social media is a great place to build a community around a brand. Nowadays, with a well-thought-out strategy, social media can increase your visibility more than any other type of marketing.
Many people use social media to research products, services, or experiences, every time they want to purchase something. This means that basically, you should run your social media accounts as any business would.
Use paid ads to attract more traffic not only to your accounts and to your landing page. They allow you to target the right people, or users with previously set parameters (age, location, language, gender, online behavior, etc.).
However, making them truly follow you, and engage with you, is a different story. To achieve this, make sure that you create quality and relevant content. Additionally, you can consider collaborating with influencers.
3. Build Strong Relationships
To build meaningful relationships with your prospects on social media, you should focus on showing them who you are. Create videos, images, blogs, etc., and share them on your accounts.
However, don’t only use them to boast about how great your project is, or how beneficial your services or products might be for them.
Instead, use your content to tell your story, create a personal relationship, provoke emotion, and educate.
4. Be Careful With the Pricing
It’s not easy to guess how much people are willing to pay for any product, service, or experience. And your decision can be just the thing that helps you either succeed or fail.
On the other hand, the price doesn’t depend on you. So, this is why you have to be careful.
Instead of adjusting the price to your production cost, you should think about a margin, as well as what people would be willing to pay for whatever you are selling.
After all, reward crowdfunding projects are typically created in the hopes of bringing profit. That is to say, the higher the price, the better.
But without exaggerations. Your goal is to set a price that is as close as possible to the highest price the customer would be willing to pay.
5. Research Your Competitors on Kickstarter
Keeping in mind that there may be other Kickstarter projects similar to yours before you launch your campaign, you should learn as much as you can about the biggest projects in your industry.
Make use of the search function to find projects, use any relevant filters to narrow it down to your main competitors.
Learn their goals, how much they managed to raise, their communication with their audience, and so on. This will allow you to improve your strategy.
Marketing is crucial for the success of your crowdfunding project, which is why it’s important to make it a priority.
To make sure that your project is visible and you are creating a successful and winning Kickstarter marketing strategy, you should:
- Offer tempting rewards to attract an audience and boost funding;
- Create social media profiles to increase brand awareness;
- Build a community around your brand;
- Choose the prices carefully;
- Analyze your competitors’ campaigns and their results.