If you want to make professional connections, generate leads, and distribute content easily, LinkedIn is the site to be on.
By connecting with different profiles, the platform provides you with a wealth of sales opportunities. In fact, you can even filter your audience by looking at people’s locations and career industries to find the leads that fit your sector the best.
You can connect with more leads on LinkedIn quicker when you use automated messaging tools. However, to maximize results, you’ll need to ensure you don’t forget all about the importance of human connections.
Automating LinkedIn Messages
Connecting with people on LinkedIn takes time. If you’re using a manual approach, it will take a very long time. That’s why more and more business professionals are using a LinkedIn lead generation tool that can perform actions like sending automated messages.
Even though such automated messaging tools are excellent at connecting with profiles and generating leads, unless the tools are used in the right way, your automated messages could come across as a little spammy. The key to effective automation on LinkedIn is to not completely sacrifice the human connection.
If you’re sending out hundreds of messages a day using templates in which you just change the name of the person, many of the recipients will notice the message has been automated and little personal care has been given to the message.
In turn, that can make a warm lead into a cold one. The last thing you want is to turn off your leads by sending messages that are completely generic. So, you need to do more than just change the recipients’ names.
How to Automate Messages without Sacrificing Human Connections
By making more genuine connections with LinkedIn users, you’ll pique their interest more. So, while you should still use the best automation tools to create templates and generate messages, you should look beyond simply changing the recipient’s name.
When you combine automation with personalization, you’re more likely to get responses and generate hot leads. Sure, use LinkedIn automation tools that can view profiles, send connection requests, scrape information, and send automated messages. But the more customized you make those messages, the better.
Structure Your Automated and Personalized Messages Accordingly
You could opt for an approach in which the first messages you send out are fully automated, with only a change in the recipient’s name, and then follow up with recipients’ responses with more personalized communications.
That will save you a lot of time and enable you to reach the right leads. You could send out hundreds of automated messages, to begin with, and then respond personally to those that are the hottest of leads.
Look for the Right Software
The best automation software can help you to hyper-personalize your messages and create the right templates for different points of the communication journey with leads.
You should look for software that enables you to get live key insights into your campaigns, schedule unlimited follow-up messages, and manage your leads with multiple data organization options such as inbox filters and native integration with your customer relationship management system.
The Takeaway
At the end of the day, you should automate visiting profiles, send connection requests, and follow up on your prospects, as well as scraping LinkedIn lists and other lists to import your target audience.
The first message you send a prospect could be a cold message. But once you have made a connection with an interested party, focus on making a human connection.
People can tell whether they are receiving generic or personalized messages, so the more genuine and human you can be in your follow-up connections, the better.
