Many times we spend hours filling our profiles on LinkedIn, describing our characteristics, our experience and knowledge. But the vast majority does not stand out due to a common mistake: having a description without personalizing.
The description of your LinkedIn, the phrase that you can put just below your name on your profile page, can tell you a lot about you in the search results of companies, and that is what people look at most after seeing your name and photo.
But being one of the most important elements of the profile, few people give it, and they keep the default configuration given by LinkedIn as a description, which copies the title of their work and the company where they work.
As Jonathan Rick, president of a consultancy that helps people optimize and improve their LinkedIn profiles, explains, it is likely that the official title of your job does not tell others much since in many cases people do not even know what that job means or what you do in that job.
Rick says that his official title of “president” does not disclose to other people the work he does or what he can do for them, for example in the field of digital marketing.
Therefore the best thing that can be done to avoid these confusions according to Rick is to personalize your headline. That is, describe what you do and who you help with what you do in 120 characters.
Some examples of Rick’s description are: “I help business associations raise mountains of money, ” or ” I help CEOs and Fortune 500 technology entrepreneurs navigate and influence Washington DC, ” and explains that the message has to be understood, believed, enjoyed and remembered by the people who read it.
Simple and Quick Change Makes your LinkedIn profile stand out
There are many people who are reluctant to change their headline, and the most frequent excuses according to the expert Rick are the following:
Most people do not personalize it either
This may be the case, but because other people do not personalize it either, it does not mean that it should be done that way. If you want to reach people who read your profile, it is best to personalize your description.
When you put many things in your headline it means that you do not have a job
It is true that the space for the description is often misused. There are people who write too much useless or unreal information, increasing their curriculum, but the good thing is that the rest of the profile can determine if what you say in your description is real or not, so what you type in your description will be contrasted with the data objectives of your CV.
There are people who decorate it too
Seeing many descriptions so decorated and enlarged can demoralize people and make us believe that it is not good to use the description in a more personal way. But you do not have to make a decorated or augmented description, just be direct and concise with your words, for example with a description like this: ” Defender of public policy for the greater protection of our civil liberties .”
I have worked very hard to work in this company
For many people to be working in a large company with a reputation is very important in their description, so they believe it is necessary to define it. But a personalized title does not have to make the company for which you work is in the background, since in your ” experience ” section will continue to appear. It’s just not the first thing people see, but according to Rick, prioritizing the company before the individual is not good either, since it may seem that the business in which he works is more important than the activity you do in it, so it’s better that you create your own distinguished identity of your company.
That is, both the companies in which you have worked and the universities in which you have developed your studies should be something complementary in your profile that adds points to your value, but you should not put those places with reputation to define you, but rather search your own definition of a professional outside of these institutions on LinkedIn, and write it in the description section below your profile picture. This way you will reach many more people and companies.
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