The world of social networks is much broader than most think. There are those famous networks that everyone knows and there are others that can also help us achieve results. One of them is Quora, the social network of questions and answers.
New social networks emerge and disappear and many times we do not even know that they ever existed. However, knowing some of the not so famous social networks can help us capture a more specific audience that is often difficult to reach in the midst of so many people in the most used social networks.
One of them is Quora, a social network that has existed since 2010. It is not as well known as other social networks but it may be that your audience is here, therefore, accompany me with the attention that in this article you can find a mine.
What is Quora?
Quora is a social network of questions and answers that in a first contact reminds you of Yahoo! Answers, but in reality, it’s quite different (later I’ll mention some of those differences).
The objective of this social network is to share knowledge, any of its members can ask a question and anyone else can answer it. When you register in the network you choose your topics of interest, therefore, the questions that appear in your wall are those that have relation with the topics of interest that you chose, supposing that they are the subjects on which you know more.
When responding in Quora you can, besides using words, use images or videos and also place a link complementing your answer, yes, beware of spam, the link can only be there if it is really part of the answer.
Other users can vote for the answers they consider good, just by clicking on them.
How to be a part of Quora?
Initially, you could only be part of Quora if you received an invitation from a member. Nowadays it is not like that anymore, you only enter Quora and you register with Google, Facebook or your email address.
It is mandatory to register with your real and complete name. Once you are registered, you are already part of the platform and can ask questions and answer them.
What are the differences between Quora and Yahoo! Answers?
There are some important differences between the two platforms, here I mention some of them:
- It is a requirement of Quora to register with your real name, for this reason, users think twice when asking or answering a question, so the quality of the content is usually better. When responding, there is an option to do it anonymously, but this option is rarely used.
- The platform has a more serious and formal aspect, so the questions and answers also follow the same line. Being a serious platform, it attracts another type of audience. Its objective is really to exchange knowledge and the vast majority of users respect it.
- Yahoo! Answers was just one of the many platforms that Yahoo had, while Quora is only dedicated to the exchange of knowledge.
- Quora is more rigid with its users, there are filters and moderators who are aware of the content if you violate the rules they simply exclude you from the community, and that is why you can find better quality content.
- In Quora copy and past answers are not allowed, if you do this you will be banned.
How to use Quora in favour of a marketing strategy?
In Quora, you can demonstrate your mastery over certain issues and you can create an excellent marketing strategy in these two scenarios:
You are a self-employed professional
As a freelance professional, it is very important for you to demonstrate total mastery over the subject in which you develop and it is here that you have a public thirsting to absorb all your knowledge.
The public of Quora looks for information within the platform, is eager for knowledge, so take the opportunity to answer all the questions you can in the area that you control.
Within Quora, you can create a blog, use this tool to show all your knowledge to users. Create your blog within Quora and increase your authority in the area where you work. Interact with other users who have the same interest and become known.
There are not yet many blogs in Quora, so it is not difficult to find a URL with your keyword available. Take advantage of this function and aim.
You are the physical person that represents your company
When you register, the platform invites you to place a credential for your profile, where you can place what you do, what you are good at or even your role in the company where you work.
By choosing the latter option you can respond on behalf of your company in the area in which you develop. You just have to be careful not to advertise explicitly, since, if you do it, it is most likely that you will be banned.
But regardless of the scenario in which you develop you can also use the platform to know what is said of your competition, discover which are the most commented topics among people interested in your area, make a market study indirectly and know the trends of your sector.
In the platform circulates a lot of information that you can use in favour of your business.
Quora is an alternative platform with a public, mostly, a little more intellectual than in most of the most popular platforms, so you can find a more segmented user group in this aspect.
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How much of time do you spend on Quora in your daily life?