Social networks give us an infinite number of possibilities to carry out an excellent marketing campaign, however, almost all the efforts made go to Facebook. What some are discovering is that other social networks can also get excellent results and one of them is Twitter.
Learn all about Twitter and discover how it can help you capture a growing audience!
Twitter is not a social network with a public as large as Facebook, however, we must think that, as it does not have many users, it does not have as much competition.
A good marketing campaign on Twitter can bring you excellent results and even more if it allows you to capture an audience that prefers this network to others. It is obvious that on Twitter the number of publications is much lower than on Facebook and it is for this reason that your visibility may be higher.
In this article, you will understand better how this social network works and how you can use it in your favour. Will you come with me?
What is the dynamics of Twitter?
Twitter uses the concept of a social network with that of a blog, which is defined as microblogging. In this network, publications cannot have more than 280 characters, its objective is to have short and objective publications that facilitate the transmission of information.
The social network was created in 2006 and had great differences of what it is now that it has more than 300 million active users. Originally Twitter posts could only have 140 characters, which limited communication in some languages. The increase for 280 characters was not for all languages.
Twitter posts, besides being quick to read and write, can contain images, links, surveys, emojis, gifs and even videos.
How does Twitter work?
The functioning of Twitter is a little different from that of other social networks. The relationship between the contacts is similar to that of Instagram, it is not reciprocal.
On Twitter, users can have two functions: followers and following. Among your contact,s you will have two groups, those you follow and those who follow you. Logically in these two groups, there may be users in common, in this case, it is said that they are co-followers.
When you follow someone you can see their publications on your timeline, these publications are known as tweets on the platform, the same happens with those who follow you, your tweets will appear on your timeline. As you are the one who decides who to follow, the content you see in your timeline depends on you.
There is the option to share a user’s publication, (it is not necessary that you follow it or that you follow it to do so). For that, you just have to click on Retweet, popularly known as RT, in any publication and you’re done. It will appear on your wall next to your other publications.
In this network the # (hashtags) work very well, so use them in your publications, so it will be easier for other users to find your content.
One of the Twitter tools that deserves a highlight is their lists especially if you want to attract audiences. Here I will explain how you can use them.
How to use Twitter lists?
Twitter lists serve to segment those you follow. With them, you can group users by content types. They are very useful to find the type of information you want at a certain time or you can also use them to get public.
The lists on Twitter can be of two types, public or private.
Public lists
Public lists can be used to disclose your content, all users of a public list have access to your content when consulting the list.
You can access the content of a public list in two ways, by becoming a member or by registering for it.
A member is a person who was chosen by the creator of the list to be part of it. All publications made by members on your wall appear in the list.
A person who signs up on a list is one to whom the content seems interesting and who wants access to it. However, your publications will not be displayed next to the content of the list.
Simplifying:
- Member: Your tweets are part of the content of the list and have access to the content published by the other members.
- Registered: You have access to all the contents of the list, but your tweets are not part of it.
You can create your own public lists, be part of them and select others that address similar issues to be members. Over time you can have several enrolled if you make an interesting selection.
Private lists
The private lists are perfect to know what our competition is doing, with them, the members will not know that they belong to your list. Remember, you do not need to follow the members of your list, so you can spy on them without them suspecting it.
Private lists can also help you to know a little more about your followers, through them you can know what their concerns, the type of things that interest them and what their desires are, in this way you can create content that really reaches them.
How to use the Twitter network?
You can use Twitter like all social networks to create a personal brand. The advantage of having an audience that not only follows you because you follow it is that you really care about your content. Take the opportunity to conquer it and thus create an excellent brand image.
Interact with your audience, and not only in your publications, but also do it in yours. This is essential to create engagement, only then you can create loyal followers.
Share interesting content. This also helps you interact with the audience and delivers valuable content to your followers.
Twitter is a social network with many possibilities, in it, you can find both a good audience and good content. You just have to know how to select what you want to find daily in your timeline.
That is it! This is how the Twitter network works and how we can use it in our marketing strategy. If you have any other queries let us know them in the below comments box and will get back to you as soon as possible to solve all your queries.
How much does Twitter social network help you in your Marketing strategy?
