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Quick Guide for Latest SEO Trends & Techniques in 2019

May 8, 2019 by Jithendar Dharmapuri Leave a Comment

Search Engine Optimization (SEO) is a highly competitive game. It’s constantly changing its principles and methods to evaluate the web page rankings. Most of the previous top ranking factors are losing their weight in terms. Here’s a list of latest SEO trends & techniques that gonna govern the future of SEO. So, SEO professionals have to concentrate on a few more things to boost website rankings in Google search results in 2019. Obviously, it took more efforts but not impossible.

Search engines are getting more intelligent than ever day by day. Using Artificial Intelligence (AI) based Google algorithm updates 2019, now search engines can easily identify high-quality web pages and rank them for best user experience.

This is the time for SEO’s to change their SEO strategy, tactics, whatever… So, you may think that “What are the latest SEO trends that will rule the industry in 2019? How to do SEO in 2019? And what are top ranking factors you should concentrate to dominate the SERP’s in 2019?”

This is not another “How to do SEO in 2019” prediction. All the information provided here is – research backed and proposed by world leaders of the SEO industry like Neil Patel, Brian Dean & Rand Fishkin that are working right now. Let’s find the latest SEO trends that will govern the future of SEO.

Please read this until the end of the article. I’m sure you’ll get a clear resolution on the latest SEO updates and insightful information to face the major SEO challenges in 2019.

Note:- The main purpose of the post to discuss the latest trends in SEO and Digital Marketing industry. And offer SEO tips and techniques (white hat) to help SEO’ers to face challenges and create a new effective and actionable SEO strategy for the year 2019.

So, what are the latest SEO updates and what that matters most in SEO for 2019 and beyond? SEO going to be a bit tricky this year. Your success is relied on following SEO updates and understands the search engines. Here are the latest SEO tips and techniques for bloggers/webmasters to rank their websites/blogs on top of the Google search results.

Latest SEO Trends & Techniques That Will Quickly Boost Your Website Rankings in 2019

1. User Experience (UX) Signals:

User experience (UX) signals have always been important to SEO, or at least a little. Google has been always a bit favourable to websites that optimized for good user experience. In 2019, user experience signals to go to be more prioritized and becoming a major search engine ranking factor.

A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines to determine which pages are more useful for people, favouring them over others.

Google analytics is the best free tool to identify user experience signal of your website. Just take a close look at your audience behaviour. Metrics like bounce rate, average time spending on page and behaviour flow can give you more insights into your audience browsing habits.

a) Average time spending on a page:- How much time audience spending on a web page is going to be much important this year. Longer session time means that your content a web page is worthy and useful for users.

If an average user spending less than 30 seconds on your web pages, it indicates poor user experience of your website.

b) Bounce rate:- If bounce rates increase that it means users completely ignoring you, search engines don’t want to show this kind of results for their users. It’s a major downside for SEO.

According to Neil Patel founder of ‘Crazy Egg‘, “It means, a user /customer who visits your website, return back to the search engine results page within a few seconds. Whether it is about poor content or a bad navigational structure of your website. Google doesn’t penalize web pages with a high bounce rate, but it favours the web pages with a low bounce rate to rank higher in SERPs” said in a YouTube video.

The formula to calculate bounce rate:-

R_b = Bounce rate
T_v = Total number of visitors viewing one page only
T_e = Total entries to a page

To check the average time spends on a particular page and bounce rate of each page on your website:-

analyse-bounce-rate-from-google-analytics

Go to ‘Google analytics’, select ‘Behavior’ from the left side menu on the page.
Click on the ‘Site Content’, and select ‘All Pages’ from the drop-down menu.

c) Behaviour flow:- It represents your website navigation and internal linking structure. Websites with a good navigational structure and internal linking are more likely to have lower bounce rates.

To check the behaviour flow of your website:-

Go to ‘Google analytics’ and select ‘Behavior’ from the left side menu.
Then click on the ‘Behavior Flow’.

So, how to improve your website user experience to rank higher in the Google search results? Here is the list of top user experience signals you should focus on this year:

2. Major User Experience Signals:

To improve the overall user experience of your website, you should particularly focus on few on-page optimizations and technical SEO aspects. Here’s the list of most important on-page SEO techniques to improve your audience user experience, you should concentrate on to success in the SEO game this year:

“Google recommends a responsive web design over a mobile version (m.example.com) or Accelerated Mobile Pages (AMP)” Brian Dean founder of ‘Backlinko‘ has written in his blog.

a) Mobile-friendly web design

2019 is more than likely to be the year that businesses, brands and SEO’s should focus on mobile-friendly web design. As previously, Google webmaster trends analyst Mr.Gary Illyes has said — Google recently launched its Mobile-First Index this year.

But even if it doesn’t, brands and SEO’s need to concentrate more on mobile first anyway. While mobile web traffic is growing rapidly, a recent study by BrightEdge revealed that more than 57% of web traffic comes from mobile devices. More than this, most of the keywords performing better for mobile devices than desktops/laptops. So, it is recommended you to optimize your website for mobile devices in order to increase online visibility.

In this context, mobile-first (mobile-friendliness) has got great prominence in the year 2019. Also, read our mobile SEO optimizing guide for professionals and beginners as well.

Accelerated Mobile Pages (AMP):- Have you ever experienced irritation while browsing and give-up when a web page takes too much time to load? Exactly, keeping this user behaviour in mind, Google introduced accelerated mobile pages (AMP) in 2015.

Google constantly pushing webmasters to implement accelerated mobile pages (AMP) on their websites in order to deliver smoother and better user experiences to the audience. Accelerated mobile web pages are well known for instant loading, in less than one second and consume very low data compared to non-AMP web pages also it has proven AMP improves 35% more engagement time.

Responsive Web Design:- Responsive web pages are not the obvious alternative for the accelerated mobile pages, but they are able to fit for mobile and tablet anytime, anywhere on the go which is crucial for better user experience.

There are a lot of ready-made web template/themes are available for most CMS (Content Management System)’s. Read our list of best WordPress themes. Therefore, you must design a responsive web page or at least use a ready-made responsive web template that adjusts well to all screen sizes for best SEO results.

b) Website Speed

Whether it is mobile or desktop speed is it a most important factor, not only as a ranking signal also it is a major user experience (UX) factor. Website speed or Page loading speed is already a major ranking factor now.

But how fast a web page should load? & what is the optimal page load time? Google expects pages to be load in less than three seconds.

How to reduce page load time and improve website speed? There are a bunch of SEO tools available online to perform a website speed test, but my favourite tool is GTMetrix, it offers a comprehensive analytical report on all technical aspects that linked with page load time and website speed. Also, it recommends a suggestion to improve website speed.

c) Website Navigational Structure

Little things matter most. Your website structure is not an exemption. The website structure can make a huge impact on results, and how your audiences browse your website.

A good navigation structure will help your audience to easily surf and navigate within your website, this can lower bounce rate and improve the average time that user spent on your web pages. Good website structure also attracts quality users and increase conversion rates.

d) Content Readability

Small things make a big difference, text that isn’t nice and easy to read will give your audience a bad user experience. Nobody likes to read the worst content that stuffed with a bunch of keywords. After the Hummingbird update, Google became a lot better at recognizing synonyms for keywords.

All the text content on your web page should be clear, straightforward and focused on your targeted audience will give them the best possible user experience. Otherwise, you’ll end up with a poor user experience signal, and Google takes it to the count.

e) Encourage Blog Commenting

Do blog comments help your rankings?

Yes! Google said, “Comments are the great on-page user engagement signals for SEO”. A website with an active community (blog commenting) means Google sees that website has worthy, engaging and useful content for users. This can boost your rankings in search engine results.

3. Local Search Optimization

Recently, Google claimed that around 73% of all online activities are related to local search. Due to the globalization effect, people travel around the world and turn to local search to explore the places for local businesses and companies they visit on the go. Also, there is a huge increase in people searching for businesses and companies in their localities.

For this particular reason, brands, businesses and SEO’s who want to take advantage of the opportunities presented by these searchers should concentrate on local search optimization in 2019.

Latest SEO tips for local search optimization:-

Setting up Google my business account and optimizing your Google local listing is an excellent way to get started with your local search optimization. These listings are featured prominently in the local search results page and attract significant quality customers to your business.
Mobile searches are all about context, they seek more content while they are on the go. Local search optimization along with mobile-friendly optimization will help businesses and brands to get an increased opportunity for marketing their business in local search.
With the rise of voice search, optimizing for voice search and facilitating customers with the personalized and relevant answer is an excellent way to create a successful SEO strategy for 2019.

4. Voice Search Optimization

Voice search is going to be another biggest SEO trend in 2019. According to Google, 20% of searches already coming from voice search, It means 1 out of 5 searches are coming from voice search and it is rapidly increasing.

Whether people find it as easy or hard to type long-tail keywords in mobile phones, however people are quickly adopting voice search into their browsing habit.

As SEO rapidly changing its path towards voice search, businesses, brands, and SEOs should really need to focus on voice search optimization and adopt it into their new SEO strategy for 2019. The rise of voice search brings out the need to focus more on long-tail keywords/phrases and general conversational search terms using natural language that matches the user’s conversational tone.

Moreover, with the advent of smart home automation devices and virtual digital assistants, voice search is expected to grow even more in 2019.

Also, read our best free alternative keyword research tools for Google keyword planner.

Latest SEO tips & techniques voice search optimization:-

Most voice search users are from mobile phones, they are all about context and always expect for quick and relevant answers.
So, it is important to research the voice user’s intention/need and provide them with more relevant and accurate results.
It becomes important to research the voice user intent will provide more accurate results, helping the search algorithms provide the best answer.
Long-tail keywords with natural language and general conversational terms will take your SEO strategy to the next level.

5. Artificial Intelligence in SEO & Digital Marketing

Search engines are becoming more intelligent day by day. They changed the way they rank the search results. Machine learning system which makes search engines to learn/understand users’ intention and respond with relevant & accurate answers/results. Artificial intelligence in SEO help users to find contextualized results. With the advent of voice search and virtual digital assistants, this will lead to a more personalized experience.

An AI-based machine-learning Google algorithm update called ‘RankBrain‘ rolled-out last year, which is a machine learning system capable of returning direct answers to the user’s search queries. In terms, artificial intelligence optimization became mainstream in 2019 that every SEO should focus on…

a) What Is Google’s RankBrain?

RankBrain is Google’s core algorithm powered by artificial intelligence, to process search results to determine the most relevant results for the search queries.

RankBrain is a machine learning system which is able to teach themselves from data inputs and update its algorithms accordingly. Optimizing for RankBrain is the most effective SEO technique for 2019.

b) How AI-based Google Algorithm update – RankBrain Work?

As a billion-dollar company, Google always tends to enrich their user’s online experience. Google’s new Artificial Intelligence (A.I.) powered web ranking algorithm “RankBrain” purposefully does the same.

RankBrain uses mathematical processes to convert all the textual content of search queries into ‘word vectors’ and similar words in a word vector will be given the same address in mathematical spaces that the computer can understand. When the users search for a query, these mathematical mapped relationships to assume the best fit to the query and returns the multiple related results.

RankBrain uses artificial intelligence based advanced understanding of language semantics to understand more about how and why people search and respond to the queries in the same manner as a human. Then apply those conclusions to search algorithms to provide more relevant and accurate search results in future. Not like Google search has been up until now, it can update itself over time.

Latest SEO tips for optimizing content for RankBrain:-

Use natural language to write content that sounds human.
Use natural conversations that we would use in our daily life.
Be clear and straightforward to make it easier for the users and the search engine to understand the purpose of the content.

Provide more content with more relevant & supporting topics with in-depth information.

6. The Rise of SERP Features

The real competition begins as you reached on top of the search engine results or at-least on the first page. You may think that ranking no.1 in Google search results is enough to drive significant traffic to your website, think again. Actually, that’s not gonna work anyway this year. Surprisingly, SERP features are stealing searcher’s attention and click on organic search results. Featured snippets are special search results that appear on top (position #0) of all search results. For example rich snippets, knowledge packs, local packs, site links, reviews and direct answers/quick answers. So, optimizing for rich & featured snippets is the best way to do SEO in 2019.

Rank ”0” is already dominating the SERP’s, which is are featured snippet, rich snippets, knowledge graphs and direct answer that will show on top of all the “blue links”. It has proven that these SERP features can increase your CTR (click through rate) by 30%, and many real-life experiments proved that an increase in clicks will boost search rankings.

2019 going to be a witness for the competition among the brands and companies trying to appear in “position 0” in the SERPs. So, it is very important for every SEO to focus on SERP features and optimize your content for featured snippets, rich snippets, and knowledge graphs.

a) More Personalized SERPs

Personalized SERPs is another latest SEO trend. You need not to rank in #1 position always, these SERP features can increase your visibility in SERPs. Personalized SERPs are mostly based on user’s location, search history, and interests. Google, Bing, and Yahoo all personalize their search results according to user’s online activity and location.

b) Structured Data

However, Google never officially stated structured data is a ranking factor, and it does not. Then why you bother?

Structured data is a way of formatting HTML that allows search engines to not only crawl your website but also understand your content and its information on the website. Then use this information to improve your search listing by generating rich snippets and knowledge graphs. These rich snippets and knowledge graphs can increase CTR by 30% and boost your search rankings.

Why use structure data?

Structured data helps search engines to better understand the details such as name, address, place, events, products, price, and articles information that mentioned on your website.

7. Content Strategy

a) Create Worthy & Meaningful Content

Who wants to read long boring and meaningless content? In fact, I don’t like to read lengthy content.

People always uphold the web pages with no-nonsense, straightforward and purpose-oriented content. As the user experience signals are going to get more priority in SEO, every SEO should focus on sharp, interesting and informative content for their websites or blogs. It is advisable to hire an expert in order to deliver valuable content to your users in 2019.

b) Take the Advantage of Visual Content

You might be hearing this before or more often. People are much interested in visual content, due to social media, visual content photos and videos get an instant response from likes and shares. This will make your website popular in no time at all. Short and interesting text content along with contextual visual content is in demand.

8. Link Building

a) Backlinks

Backlinks have been a major ranking factor for years – many SEOs spend much time and money building backlinks for their domains. Backlinks will be more important than ever in 2019, it is all about the quality of links, not quantity.

In 2019, A successful SEO strategy defined as building relationships with brands in the same niche and develop powerful contacts and links that will be beneficial in the longer term.

b) Linkless Backlinks — Mentions

Linkless mentions help web pages that search engines find them as more authoritative. These linkless backlinks going to become off-page ranking signals of equal weight as backlinks in 2019.

Second largest search engine Bing already using these unlinked mentions to rank search results. There is more probability to Google also doing the same to rank the search results.

Conclusion to Latest SEO Trends in 2019:

2019 seems to be very interesting than ever for SEOs. As the latest SEO trends took their turn, traditional SEO techniques are still effective. With the rise of artificial intelligence, voice search, SERP features and prioritized user experience signals, SEO going to have more diversified & effective SEO trends in 2019.

However, it brings up the need for optimizing content for natural language terms or keywords. Whether you are after voice search or RankBrain or user experience (UX) or SERP features like answer box, you must be concentrate on natural language and general conversational terms that we use in our day to day life for keyword research and creating content in a Q&A format.

The SEO Periodic Table to Become an Expert

March 7, 2019 by Lasya K 2 Comments

If you want to improve the positioning of your website and become an SEO specialist, review the following periodic table with some of the tactics, concepts and strategies you must apply to get inbound links, perfect your link building strategy or get new collaborations.

Some of the methods that are most used by SEO experts and digital marketing specialists are to increase the page-rank, visibility and website traffic are the tactics of acquiring incoming links or backlinks, fundamental to gain status, appear higher in the results offered by Google – the coveted first page of the search engine – and significantly increase the number of visits and the target of the page.

Increase your traffic and improve your strategy with the periodic SEO table

If you are still lost in this matter, one of the online marketing agencies puts solution at your disposal with an interesting didactic resource in the form of infographics, made by its internal team based on its extensive experience in this area. It is a periodic table of links construction and acquisition techniques, sharing some of the most used and effective methods of SEO. Remember that as Matt Cutts said: “the goal is not to make your links look natural, the goal is to be natural”.

Link Begging

These are the low-level methods, and more typical of the era prior to the arrival of the Penguin algorithm – the Penguin 4.0’s main purpose is to fight against spam and junk content by detecting the over-optimization of keywords, the unnatural and/or hidden links for the practices of duplicate and/or copied content – the paid guest post or advertisements can also be included.

Link Building

As such, it is a practice focused on improving the positioning through the incoming links that we obtain from other pages. This technique is closely linked to the concept of PageRank, the rating from 0 to 10 that Google grants to every web page based on the number of incoming links it has. To give you an example, Facebook or Google have a PageRank 10, the highest that exists. In this section of the periodic SEO table, you can visualize a wide range of technical aspects, such as fixing broken links and implementing local SEO link tactics that include regional news presentations, directories and forums. To deepen this technique you can read these key tips to improve the link building strategy.

Link Earning

This technique is the SEO strategy that is born of the natural evolution of the old link building strategies since some of them (not all) involved doing artificial things. At present, it sounds better to have to earn the links than to build them. This section includes collaboration with business partners, influencers, bloggers, non-profit organizations or educational platforms or attraction strategies through social networks, newsjacking practices or interactive content. To implement the link earning method you must be aware of the latest trends, create a loyal audience, automate your social networks, take advantage of viral content, publish MOOCs, relate with professionals in the sector or bet on the video, among others.

SEO Link Building and Acquisition Periodic Table

I hope this article will help you to design the best SEO strategy for your blog or website to increase the traffic. If you have any queries regarding this SEO periodic table, let us know them in the comments below and we will get back to you as soon as possible to solve all your queries.

7 Keys on How to Optimise an Infographic for SEO

January 13, 2019 by Lasya K Leave a Comment

Infographics are one of the kings of the online universe because of their visual potential, the condensation of quality information, their contribution of value and their capacity to become viral. But how to optimize them for SEO?

SEO is the magic wand that allows blogs, brands, companies and projects to appear as high as possible in the Google search engine. However, far from being a single form, the positioning strategy requires to put into practice a broad set of techniques that go through the design, content, get inbound links or the current importance is to put the focus on mobile search, searches by voice or the local SEO.

Optimise an Infographic for SEO

Infographics have been revealed as a powerful tool to improve the SEO of any project, but beware, not at any price nor automatically, but it is necessary to optimize them adequately, as well as work the positioning of the pages in which they are housed. To show their success, according to Hubspot data, 39% of B2B buyers said they frequently share infographics on social networks. The first step to optimize an infographic is to ensure that the content is compatible with a single keyword, either short or long tail.

7 keys to optimising an infographic for SEO

Get to work with the URL!

The keywords related to the infographic should be inserted into the slug of the URL, which you must modify before publishing the article or page of the infographic.

Title and meta description

As in a normal text-based article, the title and meta description are two elements that you must complete by working on SEO, including keywords, synonyms and the like. Another element that you can use are the headers.

Alternative text of the image

Although the search engines of Google cannot track for SEO of the content itself if it uses the alternative text or ALT attribute that we use to label them. This HTML code will serve to explain precisely to the engines the content included in an image. For example, if you design an infographic about the best restaurants in Hyderabad, you can probably label it as “The best restaurant infographic in Hyderabad”.

Long text as an accompaniment

If the article that accompanies or explains the information of the infographic is original, extensive, structured and enriched, Google will value it. If it exceeds 1,000 words, much better.

Adequate load speed

It is one of the most important SEO factors, as we explained in previous SEO articles. You must work it to take less than three seconds, evaluating the average time through this Google tool, along with others such as GTMetrix. To accelerate the speed it is essential to have a responsive design, make permanent updates, have a light template, opt for a quality hosting, clean the code and delete plugins that are not used.

Reduce bounce rate

Similar to page load times, Google’s top priority is to provide content that is valuable to search engines. If the bounce rate is very high, Google understands that people are not interested in the content of the publication. What to do to reduce the bounce rate? Having several sections, improving the design, checking the tracking code, working on the marketing or monitoring the results to implement changes are some solutions.

Buttons to share in social networks

You can not forget, to promote interaction, achieve quality inbound links, increase traffic and viral your content, including social buttons, as well as use web analytics to improve.

That is it! These are the best tips to optimise an infographic for SEO. I hope this article will help you to improve your SEO for infographics. If you have any other queries, let us know them in the below comment box and we will get back to you to solve all your questions as soon as possible.

How will SEO be in 2018? 5 Essential Trends to Succeed

July 19, 2018 by Lasya K 1 Comment

We dissect the new SEO trends of 2018 that will mark the success or failure in the positioning strategy of your website and its place in the Google results pages. If you want to improve your SEO, pay attention.

Like last year, at Alltop9 we are very attentive to the keys and novelties that will mark the SEO in 2018. Google continues the course of the last twelve months: the Penguin 4.0 algorithm continues to combat junk content and bad practices in real time, the intention of the user is becoming increasingly relevant, geolocation and local SEO are essential for the success of small and medium businesses and mobile phones gain prominence, as well as the so-called Latent Semantic Indexing. We also witness the appearance of several improvement changes in the Google AdWords platform.

If something has stood out as a basis in the eyes of Google is that the search engine has focused their efforts to create the best possible user experience. For this 2018, we review some concepts that you must understand and that will continue to rise, such as mobile optimization and machine learning. By understanding and implementing them you can improve your SEO strategy, gain good positions in Google and better satisfy your users and consumers.

SEO Trends in 2018

I got to know a few important points from the recent Google Search Conference and included all of them in this article. Let’s see which will set a trend in this 2018.

Absolute priority of mobile SEO

It is possible that by now you are aware of the immense importance of optimizing your website or blog for mobile devices, taking care of aspects such as responsive design, keyword research in relation to voice searches, speed Loading or using the location.

At present, we can already verify that more than 55% of all web traffic comes from mobile devices, and that number is expected to increase. Google already warned at the end of last year that it will give prominence in SEO to mobile versions of web pages. Therefore, it is essential that you stop thinking about these devices as add-ons, but prioritize mobile SEO.

Some tips to get started are to do the Google mobile optimization test, repair broken links, start compressing images to lighten their weight-without losing an optimal resolution, eliminate blocked mobile resources, as well as pop-ups and other intrusive elements, check the size of the text, the scroll and the configuration of the preview or bet to do an audit of your mobile site.

Semantic search

The goal of the Google Hummingbird update back in 2013 was to improve the accuracy of the search by better understanding the search intent. Today, and even more so in 2018, the so-called semantic search – whose purpose is to understand queries in the natural language of the user – has evolved much more, and search engines are more sophisticated than ever to unravel the context of the consultations and the relationships between the words.

There are many subtle nuances in the mechanics of semantic search, but ultimately, it should be noted that a web page that is submerged in a specific topic in depth will generally get a better ranking than dozens of pages created with different keywords. The reason? If a content constitutes an integral resource to give Google the context it needs to satisfy the intent of the search engine, it will be more valued.

The recommendations for working semantic SEO include searching in-depth topics relevant to the audience, answering questions that help discern the intention of the search engine in order to create content that matches, create complete guides, tutorials and extensive and rich pieces of Perennial content, create additional landing pages to satisfy other searches that match the user’s intention and use the outline marking for your business and your product.

Machine learning

Machine learning is closely related to the topic of semantic search since it is a great way for search engines to make “informed assumptions” about what certain ambiguous queries mean, offering better search results in their set. Systems of this type are an integral part of many search engine ranking algorithms: in the case of Google, RankBrain is a fundamental algorithm for searches.

RankBrain’s complex operation focuses on rewarding the quality of information, improving the Hummingbird algorithm with the transformation of keywords into vectors comprised of machines. Thus, the search engine solves problems of misunderstanding related to the context of the search or the plurals or spelling mistakes. With its own self-learning system, it is able to detect unsuccessful results based on factors such as the rebound rate.

In this case, the best practice is to continue creating robust resources and specific content optimized for the semantic search and focused on the user experience.

Featured fragments

A few years ago, Google introduced the highlighted fragments in its SERP. These were intended to provide users with “rich,” short, real-time, fact-based answers to their queries. To do this, the search engine analyzes millions of pages to answer questions through text, lists, images and even videos so that users can find answers without having to click on a link.

The highlighted fragments are incredibly powerful because they occupy the coveted “zero position”, which means they precede the best-ranked websites in the SERP. According to research published by STAT, around 30% of the URLs of the highlighted fragments are classified in the first position organically, while the rest is extracted from the websites classified between Positions 2 to 5 in the search engine.

In order to create content that competes for the highlighted fragments it is important that you carry out keyword research to guide the relevant questions who, what, when, where and why, study the outstanding fragments of your niche in order to be able to create similar resources and allocate specific content in depth for your target and based on exhaustive research. It is essential that you provide a clear definition of the query as close as possible to the top of the page, completing it with details and additional information.

Virtual assistants and voice search

As we have highlighted in recent months, the upward trend of voice search and the proliferation of virtual assistants such as Siri, Cortana and Alexa is similar to a snowball that keeps growing. According to a study conducted in 2017 by VoiceLabs, 33 million voice devices such as Amazon Echo or Google Home are currently in circulation, up from 8 million in 2016. In addition, currently, the speech recognition technology of Google has an accuracy of 95 %, improving by almost 20% since 2013.

The metric rise in voice search and the use of the virtual assistant relate the prevalence of mobile devices to the need for people to get quick answers to questions while they are on the move: doing everyday tasks, shopping, on the street or travel, for example. For this reason, virtual assistants will soon be able to buy tickets for concerts or reserve a table at your favourite restaurant.

Around a quarter of voice queries are related to content and local information since 2016, so it is essential to optimize queries based on natural language, prioritize long-tail keywords, register your business in Google My Business, improve the speed of the page, format videos to show them in full screen in vertical position, optimize your landing page for local SEO and bet on the fragments staked. Do not forget that some experts predict that by 2020 half of all searches will be conducted by voice.

These are the important factors that create a trend in the future days. If you have any queries let us know them in below comment box and we will get back to you to solve all your queries as soon as possible.

Also, share your thoughts on these trends in the below comment box.

How to Improve Your Website Traffic with the Latest SEO Techniques

May 24, 2018 by Lasya K 4 Comments

Good SEO strategy in a blog or website will help you to be on the top of the search engine. By being on the top, we will able to drive good amount traffic, get more customers, converting leads. In this article, we will see how we can improve a website traffic with these latest SEO techniques.

The science of SEO is not a simple matter that can be maintained with a few brushstrokes, but an integral and teamwork that should splash everything related to an online project, from design to images, through the writing of content, advertising or keyword research. In order to achieve high and quality traffic, it is important to be constantly aware of the latest trends and the constant algorithm changes perpetrated by Google.

In recent times, it is necessary to pay attention to essential vectors that will determine the direction of SEO such as semantic search, mobile SEO, highlighted fragments, the growing importance of virtual assistants and voice searches or machine learning.

10 most important SEO techniques to increase visits to your website

Below you can find the 10 most important SEO techniques, in the form of micropillars, some of the most relevant tips on SEO to win the visits to your blog, online store or website. Remember that long tail keywords based on geographic location – associated with the increasingly predominant and useful for local SEO – gain great relevance, as well as the original and fresh content, the link building strategy and the usability of the platform.

Know the demand and requirements of your target

Deepening your tastes, needs and way of consuming information is essential to determine the SEO strategy. You can use platforms like Quora, use feedback tools such as online surveys or social networks or use a sample of your target audience.

Periodic SEO Audits

Analyzing the SEO of your website implies a thorough examination that allows you to update your objectives and implement tactics to reach new goals. For example, thanks to it you can correct broken links, monitor all the activity of your blog or platform, know if your keywords strategy works or explore the effectiveness of your link building strategy.

A website should be Friendly with mobile devices

At this point in the film, this is absolutely mandatory and in fact, the speed of mobile loading time will be an SEO factor from next July. Keep in mind that the rate of mobile search queries has increased enormously in the last decade and will continue to grow non-stop.

Constantly optimize your landing page

The landing page serves to interact with your target audience, improving your user experience through an intuitive and clean design.

What is a Blog and What is it for? – Mega Guide

Publish relevant and valuable content on social networks

Platforms are your great allies to capture quality traffic and generate engagement with your audience, so they share fresh and dynamic content, bet on images and videos and generate conversation from them, plus to spread your main news content.

Use informative and creative infographics

The human brain is configured to feel more attracted to images and remember their content better. In addition, making quality infographics will help you gain natural inbound links, improving your page rank in Google.

Place the keywords in a natural way

In SEO, anything goes and it is no longer enough to saturate the content of keywords to tun, but it is important that, especially in headlines and meta descriptions, match the content offered, provide value and solve the needs of the user. Say goodbye to clickbait.

Use the copy of Google AdWords for SEO

Remember that Google AdWords ads are already optimized based on keywords and that the AdWords search network results in a good conversion rate, with a very high level of intent. It can translate into a clear improvement in traffic.

Update existing old articles with the most recent keywords

You can get organic traffic by recycling your old content. It is always the best idea to re-update your old articles with a fresh and new content.

Use the monitoring provided by Google Search Console

With this free tool from Google, you can control tracking errors (404 errors) and monitor the statistics to update your website according to the prevailing results and trends.

Also, check out the Google Chrome extensions for SEO which helps you to ease your work on your website.

These are the 10 fresh and latest SEO techniques to improve your blog or website traffic. I hope this article will help you to improve your site traffic as well. If you have any queries let us know them in the below comment box and we will get back to you to solve all your queries as soon as possible.

Have you already implemented these SEO strategies on your website? Then share your experience with our readers in the comment box.