If you want to improve the positioning of your website and become an SEO specialist, review the following periodic table with some of the tactics, concepts and strategies you must apply to get inbound links, perfect your link building strategy or get new collaborations.

Some of the methods that are most used by SEO experts and digital marketing specialists are to increase the page-rank, visibility and website traffic are the tactics of acquiring incoming links or backlinks, fundamental to gain status, appear higher in the results offered by Google – the coveted first page of the search engine – and significantly increase the number of visits and the target of the page.

Increase your traffic and improve your strategy with the periodic SEO table

If you are still lost in this matter, one of the online marketing agencies puts solution at your disposal with an interesting didactic resource in the form of infographics, made by its internal team based on its extensive experience in this area. It is a periodic table of links construction and acquisition techniques, sharing some of the most used and effective methods of SEO. Remember that as Matt Cutts said: “the goal is not to make your links look natural, the goal is to be natural”.

Link Begging

These are the low-level methods, and more typical of the era prior to the arrival of the Penguin algorithm – the Penguin 4.0’s main purpose is to fight against spam and junk content by detecting the over-optimization of keywords, the unnatural and/or hidden links for the practices of duplicate and/or copied content – the paid guest post or advertisements can also be included.

Link Building

As such, it is a practice focused on improving the positioning through the incoming links that we obtain from other pages. This technique is closely linked to the concept of PageRank, the rating from 0 to 10 that Google grants to every web page based on the number of incoming links it has. To give you an example, Facebook or Google have a PageRank 10, the highest that exists. In this section of the periodic SEO table, you can visualize a wide range of technical aspects, such as fixing broken links and implementing local SEO link tactics that include regional news presentations, directories and forums. To deepen this technique you can read these key tips to improve the link building strategy.

Link Earning

This technique is the SEO strategy that is born of the natural evolution of the old link building strategies since some of them (not all) involved doing artificial things. At present, it sounds better to have to earn the links than to build them. This section includes collaboration with business partners, influencers, bloggers, non-profit organizations or educational platforms or attraction strategies through social networks, newsjacking practices or interactive content. To implement the link earning method you must be aware of the latest trends, create a loyal audience, automate your social networks, take advantage of viral content, publish MOOCs, relate with professionals in the sector or bet on the video, among others.

SEO Link Building and Acquisition Periodic Table

I hope this article will help you to design the best SEO strategy for your blog or website to increase the traffic. If you have any queries regarding this SEO periodic table, let us know them in the comments below and we will get back to you as soon as possible to solve all your queries.

Infographics are one of the kings of the online universe because of their visual potential, the condensation of quality information, their contribution of value and their capacity to become viral. But how to optimize them for SEO?

SEO is the magic wand that allows blogs, brands, companies and projects to appear as high as possible in the Google search engine. However, far from being a single form, the positioning strategy requires to put into practice a broad set of techniques that go through the design, content, get inbound links or the current importance is to put the focus on mobile search, searches by voice or the local SEO.

Optimise an Infographic for SEO

Infographics have been revealed as a powerful tool to improve the SEO of any project, but beware, not at any price nor automatically, but it is necessary to optimize them adequately, as well as work the positioning of the pages in which they are housed. To show their success, according to Hubspot data, 39% of B2B buyers said they frequently share infographics on social networks. The first step to optimize an infographic is to ensure that the content is compatible with a single keyword, either short or long tail.

7 keys to optimising an infographic for SEO

Get to work with the URL!

The keywords related to the infographic should be inserted into the slug of the URL, which you must modify before publishing the article or page of the infographic.

Title and meta description

As in a normal text-based article, the title and meta description are two elements that you must complete by working on SEO, including keywords, synonyms and the like. Another element that you can use are the headers.

Alternative text of the image

Although the search engines of Google cannot track for SEO of the content itself if it uses the alternative text or ALT attribute that we use to label them. This HTML code will serve to explain precisely to the engines the content included in an image. For example, if you design an infographic about the best restaurants in Hyderabad, you can probably label it as “The best restaurant infographic in Hyderabad”.

Long text as an accompaniment

If the article that accompanies or explains the information of the infographic is original, extensive, structured and enriched, Google will value it. If it exceeds 1,000 words, much better.

Adequate load speed

It is one of the most important SEO factors, as we explained in previous SEO articles. You must work it to take less than three seconds, evaluating the average time through this Google tool, along with others such as GTMetrix. To accelerate the speed it is essential to have a responsive design, make permanent updates, have a light template, opt for a quality hosting, clean the code and delete plugins that are not used.

Reduce bounce rate

Similar to page load times, Google’s top priority is to provide content that is valuable to search engines. If the bounce rate is very high, Google understands that people are not interested in the content of the publication. What to do to reduce the bounce rate? Having several sections, improving the design, checking the tracking code, working on the marketing or monitoring the results to implement changes are some solutions.

Buttons to share in social networks

You can not forget, to promote interaction, achieve quality inbound links, increase traffic and viral your content, including social buttons, as well as use web analytics to improve.

That is it! These are the best tips to optimise an infographic for SEO. I hope this article will help you to improve your SEO for infographics. If you have any other queries, let us know them in the below comment box and we will get back to you to solve all your questions as soon as possible.

We dissect the new SEO trends of 2018 that will mark the success or failure in the positioning strategy of your website and its place in the Google results pages. If you want to improve your SEO, pay attention.

Like last year, at Alltop9 we are very attentive to the keys and novelties that will mark the SEO in 2018. Google continues the course of the last twelve months: the Penguin 4.0 algorithm continues to combat junk content and bad practices in real time, the intention of the user is becoming increasingly relevant, geolocation and local SEO are essential for the success of small and medium businesses and mobile phones gain prominence, as well as the so-called Latent Semantic Indexing. We also witness the appearance of several improvement changes in the Google AdWords platform.

If something has stood out as a basis in the eyes of Google is that the search engine has focused their efforts to create the best possible user experience. For this 2018, we review some concepts that you must understand and that will continue to rise, such as mobile optimization and machine learning. By understanding and implementing them you can improve your SEO strategy, gain good positions in Google and better satisfy your users and consumers.

SEO Trends in 2018

I got to know a few important points from the recent Google Search Conference and included all of them in this article. Let’s see which will set a trend in this 2018.

Absolute priority of mobile SEO

It is possible that by now you are aware of the immense importance of optimizing your website or blog for mobile devices, taking care of aspects such as responsive design, keyword research in relation to voice searches, speed Loading or using the location.

At present, we can already verify that more than 55% of all web traffic comes from mobile devices, and that number is expected to increase. Google already warned at the end of last year that it will give prominence in SEO to mobile versions of web pages. Therefore, it is essential that you stop thinking about these devices as add-ons, but prioritize mobile SEO.

Some tips to get started are to do the Google mobile optimization test, repair broken links, start compressing images to lighten their weight-without losing an optimal resolution, eliminate blocked mobile resources, as well as pop-ups and other intrusive elements, check the size of the text, the scroll and the configuration of the preview or bet to do an audit of your mobile site.

Semantic search

The goal of the Google Hummingbird update back in 2013 was to improve the accuracy of the search by better understanding the search intent. Today, and even more so in 2018, the so-called semantic search – whose purpose is to understand queries in the natural language of the user – has evolved much more, and search engines are more sophisticated than ever to unravel the context of the consultations and the relationships between the words.

There are many subtle nuances in the mechanics of semantic search, but ultimately, it should be noted that a web page that is submerged in a specific topic in depth will generally get a better ranking than dozens of pages created with different keywords. The reason? If a content constitutes an integral resource to give Google the context it needs to satisfy the intent of the search engine, it will be more valued.

The recommendations for working semantic SEO include searching in-depth topics relevant to the audience, answering questions that help discern the intention of the search engine in order to create content that matches, create complete guides, tutorials and extensive and rich pieces of Perennial content, create additional landing pages to satisfy other searches that match the user’s intention and use the outline marking for your business and your product.

Machine learning

Machine learning is closely related to the topic of semantic search since it is a great way for search engines to make “informed assumptions” about what certain ambiguous queries mean, offering better search results in their set. Systems of this type are an integral part of many search engine ranking algorithms: in the case of Google, RankBrain is a fundamental algorithm for searches.

RankBrain’s complex operation focuses on rewarding the quality of information, improving the Hummingbird algorithm with the transformation of keywords into vectors comprised of machines. Thus, the search engine solves problems of misunderstanding related to the context of the search or the plurals or spelling mistakes. With its own self-learning system, it is able to detect unsuccessful results based on factors such as the rebound rate.

In this case, the best practice is to continue creating robust resources and specific content optimized for the semantic search and focused on the user experience.

Featured fragments

A few years ago, Google introduced the highlighted fragments in its SERP. These were intended to provide users with “rich,” short, real-time, fact-based answers to their queries. To do this, the search engine analyzes millions of pages to answer questions through text, lists, images and even videos so that users can find answers without having to click on a link.

The highlighted fragments are incredibly powerful because they occupy the coveted “zero position”, which means they precede the best-ranked websites in the SERP. According to research published by STAT, around 30% of the URLs of the highlighted fragments are classified in the first position organically, while the rest is extracted from the websites classified between Positions 2 to 5 in the search engine.

In order to create content that competes for the highlighted fragments it is important that you carry out keyword research to guide the relevant questions who, what, when, where and why, study the outstanding fragments of your niche in order to be able to create similar resources and allocate specific content in depth for your target and based on exhaustive research. It is essential that you provide a clear definition of the query as close as possible to the top of the page, completing it with details and additional information.

Virtual assistants and voice search

As we have highlighted in recent months, the upward trend of voice search and the proliferation of virtual assistants such as Siri, Cortana and Alexa is similar to a snowball that keeps growing. According to a study conducted in 2017 by VoiceLabs, 33 million voice devices such as Amazon Echo or Google Home are currently in circulation, up from 8 million in 2016. In addition, currently, the speech recognition technology of Google has an accuracy of 95 %, improving by almost 20% since 2013.

The metric rise in voice search and the use of the virtual assistant relate the prevalence of mobile devices to the need for people to get quick answers to questions while they are on the move: doing everyday tasks, shopping, on the street or travel, for example. For this reason, virtual assistants will soon be able to buy tickets for concerts or reserve a table at your favourite restaurant.

Around a quarter of voice queries are related to content and local information since 2016, so it is essential to optimize queries based on natural language, prioritize long-tail keywords, register your business in Google My Business, improve the speed of the page, format videos to show them in full screen in vertical position, optimize your landing page for local SEO and bet on the fragments staked. Do not forget that some experts predict that by 2020 half of all searches will be conducted by voice.

These are the important factors that create a trend in the future days. If you have any queries let us know them in below comment box and we will get back to you to solve all your queries as soon as possible.

Also, share your thoughts on these trends in the below comment box.

Good SEO strategy in a blog or website will help you to be on the top of the search engine. By being on the top, we will able to drive good amount traffic, get more customers, converting leads. In this article, we will see how we can improve a website traffic with these latest SEO techniques.

The science of SEO is not a simple matter that can be maintained with a few brushstrokes, but an integral and teamwork that should splash everything related to an online project, from design to images, through the writing of content, advertising or keyword research. In order to achieve high and quality traffic, it is important to be constantly aware of the latest trends and the constant algorithm changes perpetrated by Google.

In recent times, it is necessary to pay attention to essential vectors that will determine the direction of SEO such as semantic search, mobile SEO, highlighted fragments, the growing importance of virtual assistants and voice searches or machine learning.

10 most important SEO techniques to increase visits to your website

Below you can find the 10 most important SEO techniques, in the form of micropillars, some of the most relevant tips on SEO to win the visits to your blog, online store or website. Remember that long tail keywords based on geographic location – associated with the increasingly predominant and useful for local SEO – gain great relevance, as well as the original and fresh content, the link building strategy and the usability of the platform.

Know the demand and requirements of your target

Deepening your tastes, needs and way of consuming information is essential to determine the SEO strategy. You can use platforms like Quora, use feedback tools such as online surveys or social networks or use a sample of your target audience.

Periodic SEO Audits

Analyzing the SEO of your website implies a thorough examination that allows you to update your objectives and implement tactics to reach new goals. For example, thanks to it you can correct broken links, monitor all the activity of your blog or platform, know if your keywords strategy works or explore the effectiveness of your link building strategy.

A website should be Friendly with mobile devices

At this point in the film, this is absolutely mandatory and in fact, the speed of mobile loading time will be an SEO factor from next July. Keep in mind that the rate of mobile search queries has increased enormously in the last decade and will continue to grow non-stop.

Constantly optimize your landing page

The landing page serves to interact with your target audience, improving your user experience through an intuitive and clean design.

What is a Blog and What is it for? – Mega Guide

Publish relevant and valuable content on social networks

Platforms are your great allies to capture quality traffic and generate engagement with your audience, so they share fresh and dynamic content, bet on images and videos and generate conversation from them, plus to spread your main news content.

Use informative and creative infographics

The human brain is configured to feel more attracted to images and remember their content better. In addition, making quality infographics will help you gain natural inbound links, improving your page rank in Google.

Place the keywords in a natural way

In SEO, anything goes and it is no longer enough to saturate the content of keywords to tun, but it is important that, especially in headlines and meta descriptions, match the content offered, provide value and solve the needs of the user. Say goodbye to clickbait.

Use the copy of Google AdWords for SEO

Remember that Google AdWords ads are already optimized based on keywords and that the AdWords search network results in a good conversion rate, with a very high level of intent. It can translate into a clear improvement in traffic.

Update existing old articles with the most recent keywords

You can get organic traffic by recycling your old content. It is always the best idea to re-update your old articles with a fresh and new content.

Use the monitoring provided by Google Search Console

With this free tool from Google, you can control tracking errors (404 errors) and monitor the statistics to update your website according to the prevailing results and trends.

Also, check out the Google Chrome extensions for SEO which helps you to ease your work on your website.

These are the 10 fresh and latest SEO techniques to improve your blog or website traffic. I hope this article will help you to improve your site traffic as well. If you have any queries let us know them in the below comment box and we will get back to you to solve all your queries as soon as possible.

Have you already implemented these SEO strategies on your website? Then share your experience with our readers in the comment box.

Before starting the topic I would like to tell you that the niche of SEO or web positioning does not have a high rate of traffic but there are certain searches that can get you a very qualified traffic. With these 10 SEO article ideas, you can generate good web traffic in the next 2018 or instantly, depends on your smart work.

But the truth is that I see many blogs that write about things that really generate little or no traffic. So I thought about doing a small study and tell you what are the SEO articles that should be in an editorial calendar, because they are the real topics that work very well and key to get thousands of monthly visits to our blog/website, as well as get thousands of leads and income through affiliate marketing.

Do you want to know them?

10 Ideas of SEO articles that generate thousands of visits in 2018

Reading only side headings will not give you any important information. Depth reading is important if you really want to increase your web traffic.

#Idea 1: What is SEO and what is it for?

The articles of definition and introduction to a theme tend to attract a lot of web traffic because they tend to coincide with long-tail niches, so we will be able to generate organic traffic from hundreds of keywords in which we can position it.

• These are the Most Important Ranking Factors for Google in 2017

Another option of the title could be: What is SEO and how does it work? There are really are several variants that we can use.

But do not just stay in the definition and a theoretical content, talk about positioning strategies and most important SEO tools and then write a complete article.

Estimated traffic: 10,000 to 15,000 visits per month

#Idea 2: SEO Guide for Beginners

The SEO Guide for beginners is a classic and I’m sure it will be a good idea to add to your editorial calendar.

For example, write an article with title SEO Guide for Beginners + 8 videos, and update every year with fresh and advanced techniques according to your experiences. This results in good Page Authority (PA) and can get a better position on the web.

Estimation of traffic: 3,000 to 4,000 monthly visits.

#Idea 3: How to position my website on Google

Note that this corresponds to a very natural search and that could be deduced very easily because it is one of the objectives we all seek, position our page in the Google search engine and thus have more visibility and traffic.

• 26 Steps to do a Complete SEO Audit for a Website

For example, This excellent content can capture many leads and if you are giving any SEO course, you could have a good conversion.

Estimation of traffic: 3,000 to 4,000 monthly visits.

• On Page SEO – a Definitive Guide with Tips and Tricks

#Idea 4: Guide or Manual on a specific SEO tool

Making a complete manual on a specific SEO tool can be a great idea to position ourselves as someone who knows the tool well and at the same time gets a constant traffic of high quality.

• 50 Free and Best Tools to Position Our Blog on Number 1 Place

In this case, we have many options to choose, of course, as many as tools but there are some with which we can get more traffic and are:

• Google Analytics
• Search Console.
• SEMrush.
• Ahrefs.
• Majestic SEO.
• Screaming Frog
• Keyword Planner.

But something you have to know is that the level of competition will be very high because there are professionals in this sector who want to position themselves with a specific tool, so it is something a little difficult task. Always, try to exhibit in a unique way with infographics, video tutorials, images, screen recording, etc to attract a high number of visitors. 

If you do a great job you can get a link or recommendation from the tool itself, to which the domains with a lot of authority. 

Estimation of traffic: From 1,000 to 20,000 visits per month.

#Idea 5: SEO and SEM: differences and tips for beginners

Making an article where we talk about the advantages and disadvantages of SEO and SEM can help us capture traffic from a beginner audience who wants to learn or introduce themselves in each of these areas.

But do not stay in the theoretical plan but also add tips and tricks on how to start using it to give the article a more practical touch.

Estimation of traffic: 2,000 to 3,000 visits per month. 

#Idea 6: What is a 500 error and how to locate it on our website

A good idea of the article is to base it on some of the errors that a web page can give us, the most known errors are the 404 error and the 500 error.

But not only to explain what it is but also explain how you can correct or solve this problem and what diagnostic tools we can use.

Estimation of traffic: 10,000 to 12,000 visits per month.

#Idea 7: The best free and paid web hosting

An essential and necessary element to position a project on the Internet is to have a good hosting service, so to make an article where you recommend the best hosting will surely have a large amount of monthly traffic.

Estimation of traffic: 4,000 to 6,000 visits per month.

• 17 Questions to Ask Yourself before Posting Your Content on Blog/Website

#Idea 8: The Best SEO Tools for 2017

This is perhaps the most used and one of the most common topics in any editorial calendar of an SEO blog, but not by the amount of traffic we get but by its ability to convert either in leads or money through links of affiliates.

Estimation of traffic: 2,000 to 3,000 visits per month 

#Idea 9: SEO on YouTube. Shooting visits

Make a very powerful guide where you explain how to position your videos on the YouTube channel is an excellent idea. If you want to convert it, offer a free course to your visitors. With this idea we could kill 2 birds with one stone; One is we would attract links that help us to position the keyword, and the other is, we could attract a large number of subscribers to the blog.

Estimation of traffic: 1,000 to 2,000 visits per month

#Idea 10: List of practical resources on SEO

In this section we can write different articles that list a set of free or paid SEO resources, here are some ideas:

• 20 best SEO blogs in India in 2018.
• 20 SEO plugins for WordPress in 2018.
• 20 SEO extensions for Chrome and Firefox for 2018.

Estimation of traffic: 5,000 to 10,000 visits per month.

These are the 10 SEO article ideas from my end. I hope these copywriting ideas will help you to increase your web traffic in 2018. Start implementation to see the real results.
If you have any queries regarding any of the above ideas, let us know them in the comment section and we will get back to you as soon as possible to solve all your queries.
Would you like to add any other SEO article ideas to this list? Then write them in the comment box and we will include them in this article in the next update once the analysis is done.
Which idea do you think your blog can get more web traffic in 2018?