Top 9 Best Lead Generation Software and Tools

Top 9 Best Lead Generation Software and Tools

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Just like manually prospecting for gold, prospecting for new customers is very time-consuming. Doing so also runs the risk of missing out on opportunities in other areas where you could be generating revenue.

Thankfully, there is software available that can do this for you – and do it better. With the advances in AI and machine learning, today, we have an abundance of software available that can learn which of your leads are the best to not just target but nurture first. All of which saves you valuable time and resources and frees you up to concentrate on those other areas for driving profit.

Here below are five of the best and most popular lead generation software and tools currently available.

1.  Hubspot

Hubspot’s cloud-based marketing platform is one of the most advanced and robust currently on the planet. It has also become the most popular. Armed with an impressive amount of versatile tools, it has everyone covered from single-owner small companies to business giants. Hubspot supplies an all-in-one box of tricks that enables marketing and sales teams to generate leads and then convert them to sales.

It also comes fully equipped with built-in analytics that will track and report on anything and everything you could possibly need to know; the tool even helps you build UTM tags for accurate campaign tracking.

Main features:

  • Can be integrated with multiple CRM platforms;
  • The CRM integrations can help with advanced practices such as lead scoring;
  • Easy-to-use and highly customizable;
  • Provides tools to assist with every single step of marketing;
  • Free trial versions are available across all variants.

2.  AMPLIZ.Com


Ampliz is an APAC, B2B, and healthcare data intelligence and lead gen platform powered by Contextual Intelligence. With Ampliz, you can effortlessly find contact information, such as email address, phone number, location, business type, job title, and advanced data attributes. Ampliz helps salespeople, marketers, and recruiters to optimize their targeting practices by providing them access to complete data intelligence.

What is Ampliz APAC Intelligence?

Ampliz APAC Intelligence is Asia’s largest company data platform that smartly caters to the APAC market data needs of businesses and enterprises.

Why Ampliz?

Ampliz is globally known as the best APAC B2B data provider, entrusted by thousands of reputed companies. Maximizing sales and increasing market reach was never so attainable before Ampliz. The thoughtful solutions provided by Ampliz help clients close greater deals with successful and targeted product campaigns.

Ampliz owns 400M+ B2B lead data for Asia-Pacific markets in 16 APAC countries. Ampliz’s APAC Intelligence is a sales prospecting tool for Asia with verified emails and direct dials of potential leads. Ampliz, the B2B database marketing company in APAC, also provides information on the buying preferences of targeted customers.

Who is Ampliz APAC Intelligence for?

5000+ companies worldwide are using the intelligent, direct marketing solutions provided by Ampliz. The insights and leads collected by Ampliz help businesses flourish by finding potential customers in Asia-Pacific regions.

What is Ampliz Healthcare Intelligence?

 A top-notch healthcare data provider sought after by industries and professionals to boom their businesses in the core regions of the United States of America.

Why Ampliz Healthcare?

The healthcare data curated by Ampliz provides instant access to high-quality target-specific, intent-based, and customized healthcare intelligence derived from real-time purchase footprints and advanced data mining techniques.

Grow your business efficiently and effortlessly with proven, high-end intelligence on top healthcare center databases, technical and financial profiles of hospitals, clinical accounts, and verified leads on physicians and key medical personnel, including C-level contacts.

Who is Ampliz Healthcare Intelligence for?

Ampliz, the leading healthcare data provider, fulfills the data needs of Medical Device Manufacturing Companies, Pharmaceutical Companies, Healthcare Recruitment Firms, Medical Representatives, Diagnostic Centers, and all other healthcare-related subsidiaries.

Ampliz connected 5000+ businesses including Microsoft, Autodesk, AvePoint, CNBC, and GE Healthcare to their buyers. Get a hold of the 2 Million+ accurate, well-segmented, comprehensive Ampliz healthcare database to draw an impact on your business in the US market.

Ampliz Features:

  • 400 M+ Business Profiles
  • Access 5.2 M+ C-level Contacts
  • Free Credits
  • 25+ Data Attributes
  • Revenue Size Details
  • Data Sourced & Validated by Human & Al
  • Data Processed by in-house Data Experts
  • 95% Email Deliverability Guarantee

3.  LeadsBridge

LeadsBridge is an iPaaS automation solution that enables marketers and advertisers to enhance their omnichannel strategy and build their own interconnected marketing ecosystem.

LeadsBridge fulfills your integration needs, focusing on bridging gaps between top advertising platforms – Google, Facebook, LinkedIn, and TikTok – and main marketing platforms – CRM, email marketing software, autoresponder, and so much more. LeadsBridge is also equipped to develop tailor-made integrations based upon your unique business needs.

The LeadsBridge platform is specifically designed for companies that want to streamline their advertising activities by integrating their marketing stack with Facebook & Instagram Ads, Google Ads, LinkedIn Ads, and TikTok Ads.

With 380+ out-of-the-box integrations available, you can easily connect your favorite software with your advertising platforms, seamlessly synchronizing data for your marketing workflows.

With LeadsBridge’s integrations, data flows from a source into a destination of your choice automatically and in real-time, while always maintaining CCPA and GDPR compliance.

LeadsBridge main features include:

  • Lead Sync
  • Audience Targeting
  • Online-to-Offline Tracking
  • Platform to Platform
  • Tailor-made integrations

4.  Pipedrive

Designed for small to medium-sized firms, Pipedrive will give you an efficient lead conversion and sales management software package. It has a clean, well-streamlined UI that gives an excellent overview of both progress and how the sales process is moving, tracking it automatically. As Pipeline focuses on the details it is tracking, keeping your sales drive on the rails, it frees you up to pay attention to other areas.

Main features:

  • All analytic data is displayed clearly via one simple dashboard;
  • Follow-up courses of action are suggested with clarity;
  • Automatic lead generation tracks all interactions;
  • Highly versatile and customizable.


  • Essential: $12.50 monthly;
  • Advanced Plan: $24.90 monthly;
  • Professional Plan: $49.90 monthly;
  • Enterprise Plan: $99 monthly.

5.  Constant Contact

Constant Contact has become a popular one-stop platform thanks to its array of functions and features. It is one of the most well-known and well-used email marketing platforms around the globe, but it has a lot more to offer than that.

Adding Constant Contact to your toolbox will provide you with assistance for website building, getting your products/services loaded up on your eCommerce business pages, and generating new leads via your company’s social media accounts. For all it can do, it is very simple to use – even for newcomers.

Having made a name for itself as a worldwide leader in email marketing, you can be assured of enhanced deliverability and the ability to build professional, clear newsletters for subscribers.

Main features:

  • Can be integrated with other lead generating software;
  • Email success rates are reported back on in real-time;
  • Automatic marketing sends targeted emails to increase engagement.


  • Starter: $20 monthly;
  • Email Plus: $45 monthly;
  • A free trial is available.

6.  Sendinblue

For any new business looking to expand and reach out fast – and far – the software supplied by  Sendinblue is well worth taking into consideration. Though there is an emphasis on email marketing, it also has numerous other marketing tricks up its sleeve. These include SMS marketing, CRM, live chat, the building of effective landing pages, and Facebook advertising.

Sendinblue has a neat, easy-to-use drag-and-drop email builder that will aid the putting together of emails optimized to engage recipients. Sendinblue contains numerous tools to nurture your customers including retargeted ads – meaning having the ability to tailor custom advertising based on leads past webpage interactions.

Their free version is especially enticing: up to 300 hundred emails can be sent daily, and there is no cap on contact list numbers. This SendinBlue review from Pearl Lemon Leads goes into more detail about the features, how to use them, and their benefits.

Main features:

  • Heatmaps visually display the manner in which recipients interact with emails;
  • The dashboard can be tailored specifically to your business;
  • A/B testing is capable of insights into best – and least – effective emails;
  • Facebook Ads builder.


  • Lite: $25 monthly;
  • Premium: $65 monthly.

7. is a free outreach automation platform for marketers and sales reps that would be a perfect fit for your business to grow. It offers a variety of tools and features for making your lead generation and deal management as easy as it can be.

More than one million users chose because it:

  • Constantly improves tools and integrations
  • Offers easy-to-use, quality CRM features
  • Has handy Chrome extensions like Email Finder and Email Verifier to make your work more efficient.

On top of that, it does a perfect job of helping you create personalized campaigns with automatic follow-ups to sell, onboard, nurture, and build long-term relationships with your customers in an agile and smooth way. Moreover, multiple prospecting tools and free Unlimited Email Tracker make your sales and marketing teams move double-quick while generating and dealing with leads.

Main features:

  • Lead generation by name, domain, company, etc.
  • LinkedIn email finder extension
  • Deal stage management
  • Unlimited teamwork
  • Deal and prospect notes
  • Automated data capture with a deal timeline
  • Lead tracking using tags
  • Integrated email services

8.  OptinMonster

OptinMonster is a popular platform. It has pushed its way to the front of the pack as top lead-generating software for a digital marketing agency, eCommerce business pages, small and new businesses, and bloggers. To aid with customer acquisition, it has a very effective tool for creating and maximizing very enticing opt-in forms that push business growth forward.

It can be integrated very usefully with email. It is, for example, able to detect the growth rates of email subscription listings. OptinMonster can deftly arm you with the ability to take control of very creative, original, and attention-grabbing on-site campaigns – such as pop-ups and spin-to-win wheels. Excellent, easy-to-use tools will let you tailor your campaigns to specific requirements and then target the right audience.

Main features:

Custom offers can be made to abandoning customers before they leave your site;

  • Onsite retargeting;
  • Can be integrated with a variety of email and CRM platforms;
  • Targeted promotions;
  • Cross-sell offers to boost order values.


  • Basic: $9 monthly;
  • Plus: $19 monthly;
  • Pro: $29 monthly;
  • Growth: $49 monthly.

9. Hunter

Hunter offers a suite of tools marketers can use to automate lead generation and link building.

Hunter’s Email Finder and Domain Search can help you find professional email addresses in seconds. Hunter comes with a Chrome extension that can find the email addresses of a website in a single click. Then there’s Email Verifier, which you can use to verify the email addresses before hitting the send button. 

Hunter also has a free tool for cold outreach called Hunter Campaigns. With this tool, you can fully personalize your emails at scale with custom attributes, set up and schedule your follow-ups, track the performance of your outreach campaigns, and use a free library of hundreds of cold emails to get insights for your email sequences.

Main features:

  • Email finder
  • Email verifier
  • Bulk email finder and verification
  • Cold email campaign management
  • Lead management
  • Free cold email templates


  • Starter ($49/month)
  • Growth ($99/month)
  • Pro ($199/month)
  • Business ($399/month)
  • Enterprise (custom pricing)

To Conclude

It’s a short list, but each one of the eight companies mentioned is well-reputed and with proven track records of generating leads – and converting them to those needed sales. An increase in leads and conversions will start racking up in no time with any – or a combination of – the picks here. These proven tools act as solid tightropes between your business and your desired sales figures.


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