What’s the most important thing in any business? If you guessed “sales”, then you’re only partially right, because sales don’t happen without leads. These are the leads that any business competes for in this competitive market in order to thrive and achieve sustainable growth. 

The tricky part is, it can be darn hard to engage with the right leads even if you believe you have a good base of customers. People tend to change their contact details more often than you think, which can negate all the effort put into your marketing campaigns and just waste your budget. 

That’s where lead-generation software comes into play. By providing a wide range of tools designed specifically for capturing and managing leads, they can help enhance your lead generation efforts and allow you to stay ahead of the curve. 

In this article, we’ll explore the best lead generation software options available, their key features, and how they can benefit your business.

1. Sender

Sender earned its place on this list fair and square. This high-achiever marketing solution helps eCommerce and small to medium businesses generate leads for a small price of totally free.

The beauty of lead generation with Sender lies in its easy-to-use interface filled with a library of premade, customizable, GDPR-compliant templates (including the irresistible spin-to-win form). Just a few minutes and you’ll already have a popup or form set up to generate leads.

What’s more? Sender allows easy customization of forms and popups to carry your brand’s image, including logos, background images, call-to-action (CTA button), and more. If that isn’t enough, you can configure the popup too, at custom times, by scroll percentage, or when a visitor tries to exit the page. 

Key Features

•         Simple signup form and popup builder;
•         High-converting popup and form layouts;
•         Drag-and-drop email and popup builder;
•         Scheduled broadcast email & SMS campaigns;
•         Email & SMS automation;
•         Free forever plan that includes all of the above features.

We cannot stress it enough – with Sender, you can start effectively generating leads for free. But don’t suppress your curiosity in their complete omnichannel marketing package either, as generous paid plans start at a mere $8/month.

2. Podium

Starting our list of the best lead generation software solutions is Podium, a powerful messaging platform with lots of useful tools for converting leads into paying customers. 

The best way to describe Podium is to imagine having a virtual sales team that works tirelessly to engage with your website visitors and turn them into loyal customers. The platform combines the power of messaging, automation, and seamless integration to maximize your lead generation efforts by at least 11 times.

However, where Podium particularly shines is in building your brand reputation. By capturing positive reviews about your company from Google and showcasing them to your prospects, it instills confidence and credibility in potential buyers.

Of course, it’s not the only merit of the software. What also makes it an attractive option for any business is that it helps collect payments, saving them hours of sending invoices to customers manually as they’d do in a traditional office environment. 

Key Features:

• Live chat functionality,
• Customizable web forms,
• Messaging automation,
• Multi-channel communication,
• Reviews and feedback management. 

The software isn’t exactly cheap, with the initial pricing plan starting at $289 a month, but the functionality it offers makes it well worth the deal. 

3. Leadfeeder

The second most popular software used by companies around the globe is Leadfeeder. The unique feature of this solution is that it’s trained to recognize the intent behind user behavior, allowing it to identify high-quality leads among the current traffic on your website. 

By keeping track of what your visitors are doing on your site and what has prompted them to click on it in the first place, you will be able to make better decisions about your marketing strategies and reap the rewards of increased sales. 

Key Features:

• Website visitor tracking,
• Lead scoring,
• Seamless integration with CRM,
• Real-time alerts,
• Reports and analytics,
• Customization and targeting.

Leedfeeder is a perfect tool that can find use in just about any industry. The best thing is, you can give it a go for free. If you find the tool useful, you’ll have the option to unlock its full potential by upgrading your plan to Premium. The pricing starts at $63 a month, which is more than reasonable. 

4. OptinMoster

OptinMonster, the next software on our list, brings a unique approach to lead generation with its powerful campaign-building capabilities. While it may differ from the previous two solutions, it certainly doesn’t fall short in terms of effectiveness and impact.

At its core, OptinMonster empowers businesses to create highly engaging and conversion-focused lead-generation campaigns. The platform provides a user-friendly interface and more than 400 customizable templates, allowing you to design eye-catching pop-ups, slide-ins, floating bards, and more. 

Aside from that, OptinMonster stands out with its advanced and personalized features, enabling you to precisely target specific segments of your audience based on the factors important to your business. 

Moreover, it implements exit-intent technology, which determines when the user’s about to leave the page and triggers an enticing offer at that very moment, encouraging them to take action.  

As a result, you get a chance to target your prospects with the right message at the right time, significantly improving engagement with customers and conversion rates. 

Key Features:

• Campaign builder,
• Target display rules,
• A/B testing,
• Exit intent technology,
• Mobile-friendly campaigns.

Unfortunately, the free version is not available, but you can test the waters by opting for a basic plan that costs only $9 a month. Plus, Pro, and Growth plans are also available, priced at $19, $29, and $49 per month, respectively. 

5. Qualaroo 

One of the other lead generation software tools worth considering is Qualaroo. What sets it aside from many other tools is that it offers a mix of functionalities, combining the power of surveys, polls, binary questions, and feedback forms to help businesses gather actionable insights and capture leads effectively. 

The standout feature of Qualaroo, without a doubt, is its intuitive survey builder. Thanks to this, everyone can create custom surveys and build online forms tailored to their needs in a matter of minutes without any coding knowledge.

On top of that, the platform offers advanced targeting options, enabling you to present surveys to specific segments of your audience. By using behavioral targeting criteria, such as time spent on the website, pages visited, or exit intent, you can trigger surveys at the right moment to maximize response rates and capture insights from engaged visitors. 

All this makes it one of the best solutions for marketers to aid with sentiment analysis, which is of paramount importance for making data-driven business decisions. 

Key Features:

• Versatile survey builder,
• Advanced targeting options,
• Lead generation forms,
• Integration with popular CRM systems,
• Customization and branding.

If you’re not sure if you’re ready to commit to this software, you’ll be pleased to know that you have 15 days to try it for free. After that, you can upgrade to an Essentials, Premium, or Enterprise plan depending on your business goals.

6. FindThatLead

As it comes from the name, this software is tailored to make it easier for businesses to find high-quality leads that are most likely to convert into paying customers. To do this, the software looks for email addresses, verifies them, and then automatically sends customized emails to the selection of contacts. 

Ultimately, all you need to do is set your target criteria and let the software do the heavy lifting for you. The platform employs advanced algorithms and data sources to ensure the accuracy and relevance of the leads it generates.

Key Features:

• Lead search,
• Email finder and verifier,
• Email campaign automation,
• Performance tracking,
• Lead management,
• API access.

The software starts at $49 per month if you choose the Growth plan and can go up to $399 for the Suite plan. This might seem a bit expensive, but the investment is well worth it considering the value that this tool brings to your lead generation efforts. 

Conclusion

Here’s a wrap. You can try and generate leads yourself, which will take you hours of work with no guarantee of converting them into customers. Alternatively, you can take advantage of lead-generation software solutions designed specifically to address various business needs and help generate more leads through the most effective ways. The choice is yours!