Top 6 Marketing Analytics Tools and Software for 2022

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It’s impossible to draw conclusions about the success or failure of a marketing campaign without having figures and analytics data. Every marketing campaign is based on knowing the target audience, its needs, and desires. In order to best meet the needs of their users, marketers are constantly collecting data about the audience in order to understand it even better.

To facilitate the collection of data, marketers use a variety of analytics tools. The choice of such tools today is very wide. This is both good and bad news at the same time. On the one hand, there is always a choice. But on the other hand, it is difficult to choose the best one among the variety of solutions.

In this article, we would like to tell you about the best analytics tools for marketers, so you don’t waste your time looking for solutions and comparing them.

We will advise you on the best tools and tell you about software solutions for:

  • Integrated analytics;
  • End-to-end analytics;
  • Social media analytics;
  • Event and Webinars.

Let’s go!

The Best Tools For Integrated Analytics

Google Analytics

Google Analytics is probably the most widely known and frequently used tool for data collection by marketers. This is not surprising because Google is known for its quality products and can definitely be trusted.

More than 4,000,000 companies around the world use Google Analytics to get data on:

  • Website visits by users;
  • Conversions;
  • Traffic Sources;
  • User locations;
  • Users Providers;
  • Operating systems people are using;
  • Dozens of other options.

This service provides comprehensive and high-quality analytics. They offer many filters and types of reporting. Thanks to Google Analytics, user statistics become a real go-to tool for marketers, helping them to successfully implement marketing campaigns that get right to the hearts of users.

If you need the most versatile tool for collecting statistics on user behavior on a website, Google Analytics is definitely one of the best.


SimilarWeb is a very informative and useful tool for collecting statistics and analytics. With its help, you can analyze your website or application, as well as competitors’ websites, to make some useful conclusions about their work.

Everything is relative, so we always recommend analyzing the work of your competitors to bring better changes to your business, whether you do all your operations or use business process outsourcing (BPO) services SimilarWeb will help you do it.

To use this tool, you only need to paste the link (to the resource of interest) in the appropriate line on the site. You will immediately get the collected analytics data. SimilarWeb will give you information about:

  • User engagement;
  • User behavioral patterns;
  • Bounce Rate;
  • The time users spend on average on the site/app;
  • Geography of users;
  • Selection of similar competitor sites and information about them, etc.

What’s more, you can do free site checks on SimilarWeb. In short, SimilarWeb is a must-have!

The Best Tools for Cross-Sectional Analytics


Ringostat is an official partner of Google Analytics, which shows the authority of the tool on the market of similar solutions. It is a fairly popular website that provides services for end-to-end analytics.

With Ringostat, you will be able to analyze the success of your marketing campaigns based on managed revenue data. This means that you will be able to draw parallels between your marketing expenses and the effectiveness of your ad campaigns. So, you’ll be able to understand which of your solutions are paying off and which are not.

What’s more, with this tool, you’ll be able to track your customers’ entire journey from the first click on a link to the purchase of your product or service.

You will be able to track:

  • Advertising costs;
  • ROI;
  • Graphs and charts with the statistics you need.


ChannelMix can provide you with comprehensive analytics, including end-to-end analytics. It’s a platform you can trust like thousands of their customers around the world do. With ChannelMix, you can more effectively understand your customer and estimate the ROI of your advertising campaign. Also, a perk of the service is providing predictive analytics.

If you want to make your ad spending more efficient, you should definitely try ChannelMix.

The Best Tools for Social Media Analytics

In addition to the built-in social media analytics tools that certainly provide good results and statistics, we suggest you consider additional tools that may be useful to you.


This is a very useful and interesting application. Many business owners don’t even know that there are tools that help comprehensively track all mentions of a brand on any social media pages. YouScan offers such services.

This way, you can better know what users think about your brand and product. As this MA in service teaches us, technological phenomena such as the Internet of things are driving deep, dizzying transformations in the way we pay for, provide and use products and services.This will be a great source of information to take action on improving the reputation of your business.

Moreover, this service shows you both praiseworthy and critical mentions. You’ll be able to respond to them quickly and always be aware of new ones.


Eclincher is a website that helps you get analytical data from all social networks where your brand pages are available. Instead of getting analytics from different sources, you’ll have a single platform that makes working with social media much easier.

Many popular brands already use Eclincher:

  • Toshiba;
  • Ikea;
  • Heineken;
  • Sony;
  • Targetable;
  • ING;
  • S. Air Force;
  • CalBank;
  • Century 21, etc.

In order to fully appreciate all the advantages of this service, we advise you to sign up for a 14-day trial period. It’s free, and you don’t even need to link your bank card.

The Best Tool for Events and Webinars

InEvent is a dynamic audio-video solution that has the ability to create, recreate and customize a variety of virtual interactions ranging from Webinars, to live broadcasts, panel discussions, summits, networking sessions, conferences, and spanning across the pharmaceutical, educational, corporate, and event tech industries.

With InEvent’s Live Studio you can have a TV-like streaming experience with all devices. It is the audio-visual solution you need to go beyond your events and webinars interactions.

InEvent has a client portfolio such as Coca-Cola, Amazon, Santander, Bosch, Bayer, KPMG, Honda, DuPont, Eli Lilly, Carrefour, Stefanini and others.


Among the huge variety of different platforms and applications for tracking marketing statistics and analytics, it is very difficult to choose the best tools. Every solution has its own features for which it is loved and valued by users.

In this article, we have covered the best analytics tools in terms of comprehensiveness, uniqueness, and customer satisfaction. Any of these solutions will be a great helper for you in your daily marketing tasks. All of them will help your business thrive and find better and more effective approaches to your customers every day.