TikTok was launched in 2016 when the Chinese tech giant ByteDance acquired Musica.ly to offer a unique social media platform that allows users to edit and share videos. In the past few years, the network has been rapidly growing and currently counts 1 billion users across more than 150 countries.
Casual, playful, and fun, TikTok is particularly popular among younger generations so if that’s your key business demographics, you shouldn’t miss the opportunity to get in on the opportunity to boost your brand awareness. Here are some easy tips on how to use TikTok to promote your business effectively.
Dive Into TikTok for Business
TikTok enables brands to advertise on the platform, offering an excellent way to reach new users and prospects. For example, you can do brand takeovers. The brand takeover ad is displayed before any other user content on TikTok and is linkable to the advertiser’s landing page. Additionally, you can use native ads, which play in between user content but users can choose to skip or scroll past them.
Furthermore, you can create a branded hashtag challenge where businesses sponsor the challenge and advertise on the Discover page. Finally, you can leverage branded lens which let you create a filter unique to your business so that users can add to their videos.
A professional TikTok agency can help you work on different areas for your marketing campaign including content creation, effective targeting, and optimization. It can also help you decide which TikTok for Business format would perform best according to your goals.
Create Original Content
TikTok is all about fun and creative videos. Users want to see an engaging and authentic story. Consider ways to present your brand’s true personality. For example, you can create videos where you introduce your team or give your followers a workplace tour while featuring a fun theme song.
Additionally, consider sharing inspirational stories or getting valued customers to share a few words about how amazing your product or service is. Moreover, you can make a fun video to display the core values of your business and the story behind it. Finally, you can provide tutorials or show how your product is made step-by-step.
Use the Right Hashtags
Once you create fun, playful, and engaging content, you should get it discovered. The best way to do that is to use the right hashtags. Do some research to learn which hashtags are trending, which relate to your business, and what does your target audience click on most. That being said, don’t use hashtags just because they are popular — make sure they relate to your business and are relevant to your content.
You can use as many hashtags as you want as long as you keep them within the 100 characters caption limit. Keep in mind that TikTok users are mostly looking for fun and entertaining content so don’t be pushy. Use hashtags strategically to capture your audience’s attention.
Curate User-Generated Content
Creating unique content is an excellent way to promote your business and build brand awareness. However, you should also leverage your customers’ content. This practice will reinforce the word-of-mouth recommendation and add credibility to your business.
You can create a hashtag and ask your customers to use it when posting about your products on TikTok. Furthermore, hashtag challenges are a big deal on the platform. Set up a challenge and encourage the viewers to repeat the particular act. This can get you a lot of user-generated content and views, while also increasing brand awareness and helping build a positive brand image among the audience.
Collaborate With Influencers
Using influencer marketing on TikTok can help you expand your reach. Influencers on TikTok have an amazing ROI potential but you need to select the influencers that resonate with your brand and appeal to the same niches as your target audience.
Furthermore, make sure that the influencers you partner up with are creative and able to build interest in your brand. Finally, take note of engagement and awareness metrics as they are excellent indicators of brand loyalty.
In Conclusion
TikTok is one of the fastest-growing video-sharing apps ever and the most popular domain for 2021. Particularly loved by the young generation, TikTok can help your business tell your story in the most engaging and relatable way possible.
It gives your business access to an audience that other platforms don’t tap into. Plus, it won’t go anywhere anytime soon. So, it’s smart to invest time into building your audience by creating valuable content and leveraging the best tools and tactics to promote your business on TikTok
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