Why do we need SEO?
One can get traffic to your website from various sources like Social Media, Youtube etc., but the traffic from those sources is limited to some extent. But when you are able to rank on top of Google or may be the first page, the traffic you can is unlimited because search engines is the best place where people search what they want.
The traffic, from other sources, is also limited to the type of content, services or products you are trying to target. But when you go with SEO, you can generate maximum visits from it as these are targeted visitors to your site. As a blogger, you also needs to target the right keywords or search queries so as to attain targeted audience to your website which can provide publicity, revenue and exposure in the best way possible.
So by now you might have understood why SEO is so important to any website or blog. Sometimes with no proper SEO, even the most intelligent search engines will be unable to know or index your website which would be a disaster for you. This again proves that without SEO even search engines may be restricted from knowing that your site ever existed.
Now since you know what SEO is, let me make you aware of how search engine works and what impact SEO has on search engine rankings.
How Search Engine Works?
Search Engines basically have 3 major functions:
- Crawling and Indexing.
- Algorithms to calculate and get best results.
- Fighting Spam.
Crawling and building an Index
Algorithms for better search results
- Spell Correction
- Auto Complete
- Synonyms Finder
- Google Instant
- Query Understanding
- Search Methods