Top 6 Digital Marketing Pillars to Improve ROI

Top 6 Digital Marketing Pillars to Improve ROI

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Now, every organization, independent business, and individual use digital marketing to reach their target audience. This is the most effective method that makes their brand well known to the public and attracts more traffic towards it.
This post talks about the six most important aspects of digital marketing that guarantee you complete success.

No matter what profession you are in, utilizing these pillars of digital marketing is sure to fetch you better results. Therefore, without wasting any further time, we would dive into the details of these pillars.

Content Marketing

The most important aspect of digital marketing is content writing. In today’s digitalized world, we look for informative content. Now, the quality of your content and its rank on Google affects your overall performance.

Brands must always utilize content to spread awareness among their targeted audience. Make sure you include SEO in your content marketing strategy.

To increase its rank, add links, check Semrush and useful keywords when doing content writing. This will boost your rankings on search engines.

Social Media Marketing

2.3 billion people are using different social media platforms. Hardly do you get people who don’t use social media? This means that all your targeted audience is likely to be on social media.

So, if you can reach out to them on social media platforms, half of your work is done! Here comes the need for social media marketing.

Optimize your content through social media. Share your content, use hashtags in it, and ask others to share your services and products on social media to get better exposure.

Create attractive profiles on different social media platforms and stay active.

Also, you can connect with others on social media effectively. Create a link to your website and paste it on your social media account.

Anyone who would visit your social media profile would be driven to visit your website as well, thus fetching you increased traffic.

Search Engine Optimization (SEO)

This method of marketing is meant to target unpaid traffic. Through SEO, marketers aim to enhance the quality of the website and its rank on Google.

Seo is an essential strategy that fetches increased website traffic to your website from search engines.

When you use keywords and add links, you optimize your content. This allows the search engines to understand what you offer and recognize whether you are an authentic source.

Accordingly, it directs viewers to your website when they search for related information.

Mobile Marketing

Everybody owns a smartphone nowadays. Most people browse through the internet from their mobile devices. Therefore, if you don’t utilize the opportunities offered by mobile marketing, you are missing out on a lot.

If you are strategizing for mobile marketing, the first thing you ought to do is come up with a responsive web design. Optimize it so that it’s viewable on smartphones.

Doing so will also increase your Google ranking because Google prefers websites that come with a well-designed responsive interface.

Next, you should also invest in developing a suitable web application. Applications are easier to browse. You are likely to fetch an increased number of visitors and users through the application.

Email Marketing

Though social media platforms are a popular medium of communication across the globe, email isn’t dead yet. If you are working on your company’s marketing campaign, don’t skip email marketing.

Especially when you look at statistics, you wouldn’t feel like eliminating email marketing.

Reports say that almost 91% of residents across the globe check their emails regularly. Therefore, reaching out to your targeted audience through promotional emails is a prospective way of consequently earning traffic and more ROI.

Press Release Distribution

If your brand is noteworthy, you must consider writing attractive press releases. Craft a great piece talking about your brand and hire the right media company to get it circulated.

Don’t forget to include your website’s link within your content.

If you are searching for the right agency, then you can reach out to Studiohawk digital pr agency. It is a well-known company that has worked with international clients to date.


If utilized correctly, digital marketing can be the key to a successful business or brand. It helps you gain exposure, build awareness, earn traffic, and create an image in public.

Needless to say, digital marketing is instrumental in improving the average ROI of your brand.


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