For a long time, the print was the only option when it came to marketing. However, in the present day, most businesses are using digital marketing tactics to sell their products and services. But print marketing isn’t dead—far from it. Print marketing still serves an important purpose.
Printed brochures, leaflets, business cards, and other printed marketing materials are budget-friendly, create a connection with target audiences and reinforce your business, creating brand awareness and recall.
Brochures Are Budget-Friendly
Printing brochures is a cost-effective way to market your products and services, especially if you’re planning to get plenty of copies created.
If you print enough copies, you’ll benefit from a bulk order discount, meaning you’ll spend less per copy than you would if you only had a small batch of brochures printed. Plus, there are plenty of excellent online printing services to choose from, many of which offer competitive prices.
Brochures Are Easy To Distribute
Printed brochures are also easy to distribute. For example, many companies will have brochures created for trade shows, conferences, and other similar events. At events, brochures are placed on stands and handed out to interested individuals enquiring about more information.
Plus, small brochures can be posted through letterboxes, increasing the reach of your business beyond industry-specific events. Alternatively, you can include brochures inside customer orders to encourage upselling of other products and services.
Integrate Your Brochure With Digital
One of the best ways to make sure your brochure is effective is to integrate it with your digital marketing efforts. For example, you should include your web address on the brochure along with an email address, contact number, and the address of your shop, if applicable.
But it’s unlikely that someone will take the time to type your web address into their browser—make it easy for them by including a QR code for them to scan, which will take them directly to your website. Additionally, include all of your businesses’ social media handles, as those interested in your brand might want to check your Facebook, Instagram, and Twitter profiles to learn more about your offering.
Brochures Allow For More Information
People don’t have particularly long attention spans, especially when it comes to browsing online. There is a lot that people can be distracted by—ads, pop-ups, social media messages, and much more.
Additionally, reading and understanding information on a screen can be a challenge. On the other hand, consumers generally find it easier to digest information if it is printed out in front of them.
Having brochures printed gives you the opportunity to explain your offering in more detail by including case studies, testimonials, high-quality imagery, and more.
Brochures Make You Stand Out From Competitors
It’s a competitive market out there. Naturally, you’re doing everything you can to differentiate your business from your competitors. A great way to do this is to distribute high-quality brochures that convince consumers that your brand offers products and services that meet their needs.
While other businesses focus entirely on their digital efforts, you can reach customers with sleek, professional brochures that present your business in the best light.
Brochures Provide Longevity
If the content of your brochure is not time-bound, you can have hundreds or perhaps thousands of copies printed to distribute over time.
For example, if you create a brochure that gives a general overview of your business, testimonials, case studies, and contact information, you can distribute it over weeks without having to worry that the information inside is becoming irrelevant.
How To Print A Brochure
Once you’ve completed your brochure design, you’ll need to send it to a printing company. The good news is that there are several excellent brochure printing companies to choose from!
Once you’ve chosen a printing company, you need to tell them your brochure specifications, including size, orientation, paper type, paper weight, and binding.
Most brochure printing services will offer a wide selection of sizes, including A4, A5, A6, and a range of square sizes. Some will also allow you to print your brochure in a custom size if needs be. Next, you need to choose whether you’d like your brochure to be printed landscape or portrait.
Then, you will be asked to choose the paper type. Most printing services offer silk, gloss, natural, uncoated, or recycled paper. Still, there may be other options available that better suit your needs.
However, gloss and silk paper are popular choices for brochures because they offer a sleek finish and make colors appear more vibrant than some other paper types.
After you’ve picked the paperweight, usually somewhere between 130 GSM and 170 GSM for interior brochure pages and around 200 GSM for the cover, you need to choose how your brochure will be bound. The most common options are staple binding, wiro binding, and perfect binding.