Running a real estate business requires juggling multiple tasks and clients, and optimizing your work operations. But catering to your clients can be complex. Sometimes, you must redo your strategy to boost your conversion rate.
When it comes to conversion, high metric rates are only possible if you deploy the right strategy to capture leads. Therefore, lead capture can be classified as one of the essential business processes. If executed correctly, your system will start generating leads, and there’s a chance that among those leads lies a customer ready to buy real estate.
While the agents representing your real estate business must be equipped with the right know-how and tools to convert leads to buyers, your online efforts must provide your agents with convertible leads.
Let’s take a look at how you can optimize your business for lead-capturing.
Nurture your leads
While capturing new leads should always be a priority, nurturing your existing ones is equally important. So, to achieve that, your employees must be trained and equipped with the right tools to keep track of your leads and effectively retarget them.
It isn’t easy to keep track of each lead individually. However, providing your employees with a tool such as a CRM system can boost business productivity and help your agents convert leads faster. CRM systems are also equipped with email automation tools that will further help your agents target and retarget leads with personalized offers and incentives.
In addition to that, don’t forget to send out a monthly newsletter informing your prospects about hot real estate deals. You never know when you might strike gold with emails, as just a simple CTA can incentivize your prospect to do business with your real estate agency.
Remember that it’s always pricier to go after new leads than to nurture your current ones. Those who have entered your data system probably showed some interest in your services, which is why they gave you their email.
Optimize your onsite experience
The key to success is action. Just informing your clients on-site passively will get you nowhere. Leads expect to find pertinent information regarding your business, contact address, and working hours.
In addition, you should strive to differentiate from the competition and offer a recognizable and effective UX. Since individuals love browsing on mobile devices, you must optimize your site to be mobile-friendly. For example, adding filters to your real estate catalog will improve the overall experience. Clients should be able to easily navigate their real estate listings and find the property they desire.
Your website can also become the place where your lead capture rate skyrockets. With onsite optimization tools such as pop-ups, you can delight, entertain and gather their data with a simple lead capture form. If you feel pop-ups are old-fashioned, you can always opt for embedded quizzes or spin the wheel for reward-style pop-ups.
Either way, once you find a suitable method for lead capture, it’s up to the quality of your email newsletter to finish the job.
You might be used to making calls and not taking them. And that’s a pitfall that might prompt some of your prospects to take their business elsewhere.
Some leads and prospects will convert to buyers themselves; they just need productive and open interaction with your business. When your clients are greeted with positivity and professionalism, they won’t hesitate to proceed toward the checkout.
The main takeaway is that you should always respond to emails and pick-up calls. Your next call might be a million-dollar sale opportunity from a prospect your marketing team hasn’t even qualified.
Optimizing your business takes work. First, you must set your employees up for success by providing them with all the tools. For example, CRM is a system that allows your employees to track their leads in real time and even make calls and send out personalized emails instantaneously. Businesses that do not nurture their leads properly suffer from a low conversion rate.
Besides that, you can transform your website into a lead-capturing machine with the help of ads. Whether you do it the old-fashioned way or gamify to delight and entertain, it’s entirely up to you.