With billions of active users on social media platforms, businesses have a massive opportunity to grow their outreach and brand awareness. The best part is that you can create brand profiles for free and engage with the audience as much as possible. But it does not make social media branding a budget strategy.
Implementing a branding plan across multiple platforms requires time and effort. You may even have to hire specialists to create content for posts, design images, and interact with followers.
The expense and effort are worthwhile because social media branding empowers your business with a broad outreach and brand credibility. But you can follow these tips to ace the strategy without breaking the bank.
Identify your goals
Identifying your goals gives you a good start as you can focus only on things that matter and leave the rest. The approach lets you save time and money on your campaigns yet achieve the results you want.
For example, you may plan a campaign for product launch, brand awareness, increased outreach, or community building. Likewise, you must also pick your target audience to achieve more with less with your content.
Treat each platform differently
Although you have the option to use multiple platforms, you must leverage them strategically. Posting the same message on all of them can do more harm than good. You must treat each platform differently because they have unique features, functionalities, and algorithms.
It is vital to develop relevant creative strategies for them individually. Luckily, some tweaking with the posts is enough to make them good fits.
Leverage free designing tools
Economizing social media branding is easy if you leverage free tools for different designing tasks. Luckily, there are more options in freebies than you can imagine. For example, http://create.vista.com/ enables you to create animated graphics for your brand posts. You can rely on it to add an element of interest to your posts for better engagement. You can also find tools to design YouTube thumbnails, Facebook covers, and other social media marketing assets.
Try automation tools
Besides saving money on design tasks, you can try automation tools to cut time and effort in managing your campaigns. Running them manually on a dozen different platforms can be stressful, specifically when you post several times a day.
Automating the task can reduce your workload and let you focus on strategic tasks. Automation tools enable you to schedule posts on a content calendar, so you need not worry about missing out on anything. You can even get results with their analytics to monitor the campaigns.
Focus on relationships
Long-term relationships are the mainstay of a winning brand because they drive conversions and retention. Spending on social media marketing is worthwhile if you focus on building real relationships with your followers instead of selling your products. Your content should educate, engage, and hook the audience for good. The best way to do it is by skipping promotional posts and opting for informative ones.
Social media marketing can do wonders for your brand without costing a fortune. You only need to take the right approach and pick the right strategies to achieve your goals on a budget.
Aimee Binette works as a junior content writer at Outreach Monks. With a two-year experience in informational technology and business writing, Binette aims at imparting the right knowledge to her readers. Other than that, she enjoys dancing.