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These are the Most Important Ranking Factors for Google in 2017

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The SEO is a constantly evolving science and requires dedication, hard work and knowledge to reach heights of success. Each year, Google renews and implements new changes in its algorithms to improve the performance of its search engines and make them increasingly human and accurate. Improving the experience of its users and subtracting importance from other factors that were once key in positioning.

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To know the most important SEO factors and practices when it comes to ranking your website in the almighty king of search engines, it is worth attending to the recent SEMrush global survey. The research is based on the maximum reach achieved by more than 600,000 keywords belonging to different databases. Using its own tools such as the machine learning algorithm dubbed “Random Forest,” this report looks at how various factors influence Google’s website ranking.

26 Steps to do a Complete SEO Audit for a Website

The purpose of the research was to investigate the consistent guidelines in the ranking mechanism that may be useful to the SEO community around the world. On-page factors, backlink profiles and traffic data were analysed on each page. As a result, SEMrush has published the top 12 in order of importance.

SEO-ranking-factors-survey-semrush

Factors that influence the ranking of your website according to SEMrush

According to the SEMrush study, these are the main factors that influence the ranking of our website in this 2017. Let us see what are all those factors.

The number of visits:

The number of visits is the most important factor to rank your website. Those platforms with higher authority receive more traffic and therefore are much more likely to appear in the first Google search results.

User behaviour dictates:  

According to the SEMrush study, the user’s behavioural is important, such as the length of time spent on the website, are also fundamental in the website authority, and therefore influence the ranking of our website. Pages per visit and rebound rate are also important.

The number of referring domains 

The number of referring domains is also an important indicator of the authority of a web page, which influences the ranking along with the factors mentioned above.

Long and complete contents

From SEMrush they point to an undoubted correlation between the length or extension of the content and the positioning in the search results. In this way, pages with more extensive content generally have a higher rank for all search volume ranges.

HTTPS Security Protocol

Google claims that the security of the website represented by the implementation of HTTPS is fundamental but does not influence too much as a factor in this ranking according to the results of the study. In our country, there is still much to improve in this matter, as we told you a few months ago.

Keywords, downhill and without brakes 

The influence of factors mentioned often in previous studies such as the insertion of keywords in the body, title and goal, as well as the density of keywords and the use of videos on a page resulted in ranking our website. Be insignificant, so it can currently be dismissed as major ranking factors.

These are the factors that influence our blog rankings in this years 2017. I hope this article helped you to know more about Google ranking factors. Thanks to SEMrush for their study over a number of keywords.
If you have done any research with Google ranking factors, let us know in the below comments. We will include them in our article with good research. You can also mail us at [email protected] for more information.
If you have any queries, write them in the below comments. We will get back to you as soon as possible to solve all your questions.
What do you think the most important factor that influences our website rankings?

Are Emoticons 😱 or Emojis 😄 useful for improving SEO? Here is How?

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Discover how and why Google includes emojis in their search results, as well as the feasibility and benefits of using emoticons or emojis to enhance your SEO strategy.

Emoticons have gained a lot of popularity among all the generations. Emojis are like fun symbols which are widely used by teenagers in WhatsApp, Messenger, etc. Today the emoticons are taking on a new dimension. Some experts even study the feasibility of using emoticons to create unlock codes, and the Oxford Dictionary in 2015 chose the famous WhatsApp emoji that cries of laughter as word of the year.

As per study there are 2,666 different emoticons, and 92% of online consumers use these expressive symbols, it is not surprising that  Google includes emojis in their searches.

Are Emoticons or Emojis useful for improving SEO?

However, the company did not receive the emoticons with open arms. In 2015, Google disabled the function that allowed to show results based on emojis, later to be rehabilitated in May of 2016.

Google uses emoticons in their searches in two ways:

  •  If a content includes emoticons, whether, in an excerpt of the text or a headline, Google may consider it relevant and display it on their results page. It works in a similar way to keywords.
  • If a user searches for an emoji on Google, the search engine can provide results related to that symbol. For example, if someone inserts an emoticon of a piece of pizza in the search engine, a list will appear with pizzerias.

So using emoticons to position content on Google is possible, and the rules for it to work are basically the same SEO keys that you would use habitually. Mainly they should be relevant to the content and its use should make sense, just like the keywords.

So, you may be interested in having your website appear as a result of a search for a particular emoticon. In this case, it is more practical to use words and phrases related to the symbol, to include emojis to the crazy thing in the page. For now, Google translates the meaning of that emotion, being able to relate it to the traditional language.

At the moment it does not deserve to invest many efforts in improving the SEO with emoticons since that search is not yet in the ascendant nor will be to be it for a couple of years. Simply include an emoji in your SEO title or the meta description, regarding the rest of content, continue with your usual techniques.

Example of Using Emoticons in Title and Description

Let us see an example of how the emoticons work when we include in our post Title and description.
google-search-results-with-crazy-emoticon

Explanation:

  • We have entered the keyword ‘Crazy Emoji’.
  • In the Google search results, we can see that there are a number of results which are showing up with the crazy emotions in the title and the description area.
  • In the first result, we can see that the emoji is placed in the starting of the title. We can say that the Google search results for emoticons work as the same as it for keywords in the article.
  • In the second and third results, we can see the emoticons placed in the starting of the title, ending of the title and in the description area.
  • We can say that emojis strategy is the positive way in order to increase our website traffic.
  • I will try on my own website and will let you know the details soon about how it exactly works.

Google announces two new features for AdSense publishers

I don’t know how the search results will be in the future, let us try for now and see the output how it affects the traffic.

If you have any experience with this strategy, then share your experiences in the below comment section.

What do you think about this idea of Google showing emoticons in search results 😀👌😍?

26 Steps to do a Complete SEO Audit for a Website

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Today we are going to see how you can do an SEO Audit of a project to remove all the possible errors and then to draw a plan of positioning work in search engines. SEO often consists of analysing what is already there and improving it in the face of Google. That is why it is called optimisation because it consists of taking care of many aspects that we could have overlooked.

In this article, we will learn about those 26 steps which help us to do a complete SEO audit for a website. Let’s go for it.

26-steps-to-do-a-complete-seo-audit-to-improve-positions

26 Steps of an SEO Audit

1. Indexing

Analyse what is coming out in search engines of your web page. There will be content that you prefer not to index and there will be other content that you may not find. For that, you can use the Google search for “site: yourdomain.com”. From those results, you can also start to see the next steps, how your SEO titles and meta descriptions are shown in the search engine.

2. SEO Titles

Titles are the most important thing in SEO because they decide what searches you are going to position and which CTR (percentage of clicks you are going to generate). Take care of the size, have a hook and include the desired keywords. Also, try not to repeat the same words in many titles because you would be cannibalising some content with others.

3. Meta-Descriptions SEO

Many people do not read descriptions, but other people do. And it is another of the most important factors to point out to Google that you want to position and at the same time convince people to click on your result. For better ranking, Meta description should consist of  156 characters.

4. Placed keywords

Study for searches that are already on the first page of Google or at least in the first 100 results. Let them be annotated so that you can study evolution in their positions. You can use Search Console if it is an Internal Audit, or Sistrix or Semrush if it is an External Audit.

5. Keyword research

Now search for which keywords interest you and have interesting search volume. All that you did not have in the previous list are words that you can consider to work later. For this, you probably have to generate new content or distribute them better in the content and titles you already have.

6. Contents to generate

All those keywords that interest you that you have not been able to optimise and position in the previous ones, will be a guide for you to what new contents you need to generate. Be it commercial content or content of value. Later you will make a calendar of contents to try to position you in those searches. If there is no content then there is no SEO.

7. Domain Analysis

Page Rank no longer works, so we’re going to rely on Moz’s “Domain Authority” metrics and Majestic’s “Trust Flow”. This will tell you which league you are playing in and which competitors you have near and which are not. Over time, good links and good content should go up of authority.

8. SEO Optimisation of content

Writing for SEO I think this is one of the most known factors of SEO. As you already have decided which keywords you will use for each URL, now you have to insert it into the URLs, subtitles, images, first paragraph, meta descriptions and repeat it as per necessity (between 0.5% and 1% of the whole text).

9. Analyse the images

The images have to take care of its size, its weight and its alternative text. Raise them to the size they are displayed, optimise them before uploading them to the internet and get Google to understand them.

10. Duplications of content

If you do not want to be punished by Google Panda, then analyse that if you have duplicate content on other websites or even yours. With Siteliner and Copyscape you can help to know if a domain is badly affected by this factor. In this case of many errors, it proposes a plan to change them.

11. Incoming links

The good links to your page will give you authority and relevance, so you always have to follow up to see if your link building techniques are working. Also to see if the domain you are going to work part of a good base or not. And on the contrary, it can also be a key. If you have toxic or very bad links to your website, it can hurt you very much. Google Penguin will not be benevolent with you. You can use PRO tools like Majestic or Ahrefs, or you can sweat a simpler but free as RankSignals.

12. SEO Penalties

If you have not liked by the Panda and the Penguin, then your highest priority will be to solve it. Because even if you do all the other steps very well, you will always be sunk. Quitting an automatic or manual penalty is not easy.

13. Speed Measures

WPO (Web Performance Optimisation) is key to get a good response from the user and also as a signal to Google that your site is fast. See that your site loading speed is high so that Google will help you to some extent. You can use Gtmetrix or Google Page Speed to optimise it.

14. Mobile version

Mobile optimisation is very important and it is a key to get good traffic. No matter how good it looks, but the optimisation plays a vital role when it comes to Google. So, check how your website is visible on Mobile and do settings accordingly.

15. Structure of URLS

Google likes friendly URLs, written with words and separated by dashes. It is not the most important factor of all, but it always helps. Some platforms create URLs with variables, signs, and numbers. WordPress in fact also comes by default a strange URL system. I advise you to put it in the “Entry Name” type. Although depending on what project you will have to assess if it is better to change and make redirects or if it is better to stay as you were.

16. Web Architecture

How your website is built, how it is distributed and how it is linked also tells many things to the search engines. The level of click distance determines how many clicks the home page of a particular content is, and in a way, it also serves Google to know your priority to position it.

17. Technology of the web

Depending on what the web is built will make it easier or more difficult to develop improvements. Prior content managers like WordPress, Magento, Drupal, Prestashop or Joomla are easier because you have some easy features to put with plugins or components. Of course cheaper. But you can also have some limitations that if it were own code or made to measure. You can use Builtwith.com to find out what it is built with.

18. Internal links for SEO

It is important that the web has many internal links among all its URLs. It will make the rebound rate improve, the average time spent on the page increases and also serves to reinforce your keywords through the Anchor Text. With Search Console, you cab have an analysis of which pages are linking more internally and which are less.

19. Shared in social networks

Maybe the number of times you share in social networks or I like or +1 influence SEO. Or maybe not. But what is clear is that if you share a lot you will have quality traffic on your website and you may have a good user response. It can also help you to get closer to people who may link you tomorrow.

20. Sitemap and Indexing

The Sitemap tells search engines which URLs you have and keeps them updated so they do not miss any. With the content managers, you are usually automated if your domain is simple and only uses one installation. With other systems, you can create with tools like Sitemap-xml.com. You should analyse if the domain you are examining has the latest contents and if it is updated correctly. If it is an internal audit you should give the address of your sitemap to Google Search Console.

21. Robots.txt File

The file Robots.txt is super-important because it is with which you can block the access to Google of a URL, a whole directory or a type of files of your web. This will prevent you from accessing private content, duplicate content, and you can improve the speed of crawling your page. In Search Console, you have a Robots.txt tester if you are still familiar with it.

22. Broken links

Search engines do not value positively that the web has many links that are not going to anything or do not work. When analysing the web you must see if you have to do work to find them and correct them. With tools like Screaming Frog you can find out what they are, but Brokenlinkcheck.com is still simpler. After the audit you will have to analyse them periodically, because they break alone, believe me.

23. Errors 404

If you do not like broken links, imagine the pages of yours that people reach and do not work. They can be 3 or 4 or they can be thousands ie a previous migration has been done wrong. Make a list of all of them and make a proposal to correct it or redirect it to other content. With Search Console, you can detect the most important and keep track of evolution.

24. Redirects 301

The 301 redirects will be done through the .htaccess file that you must have in the main folder of your domain. With the redirects you make a 404 error become a content and a visit not lost. In addition, the 301 send part of the authority and positioning of the original URL to the destination URL. They can serve you to redirect old content that no longer interests you or do not position new ones to more optimised, fresh and powerful. If the audit is internal you should also look at what redirections are already done, to see if they are correct.

25, User response

How the user behaves on your website is one of the most important parts of the times. This is difficult to cheat and your only possible improvement is to make good content, good design, good usability. Each more influences the dwell time, the rebound rate, the number of page views per session.

26. Usability and conversion

And with this, we reach the last point. Usability influences many of the factors mentioned above, but above all in the user. It will also greatly influence your business and you will achieve the goals that you propose. I recommend that you ask for external opinions about your website and ask friends to try to do some homework or find something you ask them to do. It is possible that you bring many surprises. You can also use tools like Hotjar to make a more serious and methodical study of visitor behaviour.

These are the 26 steps that need to take care of while doing a complete SEO audit for any website. I hope this article helps you to do a better internal and external SEO audits.

If you have any other information to add to this article, write them in the below comments. If you are interested in discussing any of the subjects let us know the comment section below.

Which method do you use to do an SEO audit for a Website?

What is a Canonical URL? Where and How to use Canonical URL in blog?

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If you have been reading about SEO for a while, you will probably hear something about some Canonical res labels, right? Surely you will be aware of how important they are to not duplicate the content within our site or that of others.

Most likely, you have read that if you duplicate the content, the Google algorithm will fall on your page in the form of a panda or a penguin or a hummingbird, right?

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Well, calm down. The truth is that unless your entire web or all the products on your website are copied ‘unrelentingly’ from other websites or from the descriptions of your provider, you should not think that you are in a serious danger.

Depending on the niche in which you position your website, Google will not sink your website because you have a duplicate page in error. In fact, it will not even penalise your blog or website, but that if you must know that it can directly influence how a website is positioned in Google.

Most likely, neither page will position itself as you would like to be warned with a message in search console that duplicate content has been found on your website which you should delete as soon as possible.

In reality, the attack of the search engine, and more specifically of Panda, went (and continues) focused, among other things, to combat content of poor quality that was generally massively copied from other web pages.

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What is rel Canonical URL?

In anticipation of all the problems which are arising from duplicate content, search engines such as Google, Yahoo or MSN created the html <link rel canonical> tag in 2009, in case you have to repeat or copy content from other pages, the webmaster could define what was the original or preferred URL.

Thus the search engines instructed webmaster to use canonical rel to avoid duplicate content and gave a turn in the pursuit of all those junk pages that populated the internet in the pre-panda era.

It was one more way to get more clues when hunting them and remove them from their search results.

The html structure of canonical tags is very simple:

<Link rel = “canonical” href = “http://www.alltop9.com”>

  • Link is the html tag that executes the function of this.
  • Rel=“canonical” is the html attribute that we assign to the URL that we are going to set as preferred
  • href=“http://www.alltop9.com” is the URL that we have chosen as the principle and the one we want the search engines to take into account to display in their search results.

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In which cases you need to use a Canonical URL?

In fact, there are many cases in which canonicalize URLs, but in this article, I will focus on a couple of fairly common scenarios that you may need to do.

Let’s say you have an online camera store, whether it is in WordPress, Woocommerce or any other platform.

And you have a camera in different colours.

As you intent to do SEO and position it, you develop a very good product page, with a lot of text, a video, etc., which you can hardly repeat for five different colours. So, this is where the million dollar question comes from:

Should we copy the same page for each of the colours of your camera?

The answer is very easy. Whenever you define the canonical URL, yes, you can duplicate it.

If you have a page for red, white, yellow and black; But, you decide to position the red because it is the one that sells the most or is the one that is most sought, then both the white camera page, the yellow and the black camera would be the one that should carry the label rel canonical like this:

<link rel =“canonical” href=“http://alltop9.com/camera-red”>

Also in e-commerce, it is common that if you do not have well-defined URL writing, or without proper use of the meta robots tag allows you to index pages that are generated with multiple labels without having to do so, duplicate pages with different parameters in the URL that should not be indexed.

www.alltop9.com/camera?colour=red&price-from=90&price-upto=180

A good solution, in this case, is to tell Google from search console that parameter of your URLs should not be taken into account to index. But, be careful with that because you could mess it up fat if you do not do it right.

Finally, let us say for whatever reason you have written an article in an authoritative blog and as it is something that does not happen very often, you would like to share it with the audience of your SEO blog.

Let’s say instead of copying the whole article, you write a related article and decide to do a little review in which you copy a good paragraph of text as an appointment. This could already be considered as duplicate content as such.

In fact, if your guest post is an article that positions for certain keywords, and you directly copy a piece of that content, Google may not know what the original and compromise the two.

Therefore, it is advisable that since you are only interested in doing a review of that article for your readers, include a canonical label on your page to avoid possible scares telling Google that what you are doing is “quote” a source.

Is a canonical rel tag the same as a 301 redirect?

You may think that the two serve the same, but no, they have nothing to do.

In essence, the canonical attribute is very similar from an SEO point of view because it tells the search engines that several pages should be considered as one, but without redirecting visitors.

  • The canonical rel, as we have seen, serves to define which of several identical pages is the original. So both search engines and users can see the two duplicate pages.
  • The difference is that the search engines will know that one of them is telling them which is the original and which should, therefore, be taken into account in the rankings, while visitors will notice absolutely nothing.
  • Instead, a 301 redirect is a way of telling the search engine that a page has ceased to exist and all links and visits that arrive at the page must be redirected (that is why it is called a redirect) to the new URL.

With the difference that the user at no time gets to see the redirected page if not directly to see the new page.

Here is an official google clarification on using rel=“canonical” instead of a 301 redirect. Watch the video here.

Going back o the online Camera store, here are a couple of examples so you can see the difference:

  • On the one hand, we have the previous example of a page with the same content for each of the pages of the cameras. In which if you remember we said that of the four pages for the four colours that we had, the red one was the main one.

In this case, the URL of the red camera page is canonical and must go to the <head> of each of the other three.

  • On the other hand, imagine that for a time in addition to the previous four pages, we had an additional one for a purple camera, and seeing that it was not sold we decided to remove it from our online store. In this case, we would use a redirect 301 to the URL of the red camera so that all the visits that arrived went directly to her.

Otherwise, if you directly delete the page, it would generate a 404 error code when the page was not found, and that would not be the most advisable.

How to add Canonical rel tag in my website or blog?

The canonical tag is an html tag always goes in the HEAD of the page, that is between the < head > < / head> tags. So you should always go in that part of the html code of your website.

But what if you have the web with many pages? Well, to this day, with a large amount of CMS out there, these tasks are quite automated.

If you are a WordPress user, I imagine you will know the SEO by Yoast plugin. With this fantastic plugin add canonical rel on WordPress. This is the simplest thing in the world.

As much as when creating a new page or an entry, you just have to go to the custom settings part and write what would be the URL that you want to select as canonical.

That’s it!

This is all about the Canonical URLs, its use in our website or blog and differences between Canonical URL and 301 redirection. I hope this article will help you to clear all your queries. If you still have any doubts regarding Canonical URLs or placing them in any platforms, let us know in the below comments.

Which platform do you use for your Website/Blog?

How to optimise Internal links to improve SEO and Blog Rankings

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We used to give a lot of internal links in every blog post of our website/blog right. Do you ever think how that will help our blog to rank on the top of the Google search engine? or Exactly how many internal links should be given in every post? and Where to give the internal links in our content and website? or How it will help to increase blog ranking as per SEO?. Well, today I am going to explain about the Internal linkage, its importance in the positioning and optimisation of our webs.
This tutorial will help you to optimise your website or blog with the perfect structure of the Internal links and increases the user visibility and improves the rankings of the website. Let’s get into the article now.

What is internal linking?

Well, for many this question is an everyday thing, but for part of the audience may not.

The internal linking, or internal bonding, are the links that we have in our webs pointing to internal pages of the same domain.

This means that, if we are browsing the web, and we click on the top navigation menu, we will be making use of an internal link. If we are browsing for a category of an e-commerce, when we click on a photo of a product, we arrive at its used tab an internal link that is assigned to the photo.

The definition is simple, but let’s see a little more in depth, what types of internal links we have, why it is important for our positioning and how to work this type of optimisation in our projects.

To the beginners, here is a complte On Page SEO guide with tips and tricks. 

How important is Internal Linking for SEO?

As you can imagine, internal links have a vital role for site navigation. Users could not go from one section to another without these links, but not only is important to the user, the robots of Google, run our web and go through all these internal links unless we say otherwise clear.

  • Anchor text optimisation: Of course, since we have the possibility to create these links we will give them an orientation, an optimisation focus for the landing page. If our anchor text of the internal links is optimised, we are giving signals to the robot on the page to which it is going to arrive.
  • Link juice distribution: Another basic aspect. Links are the channels that transfer authority between pages. Your website receives authority on certain pages through external links and we have to redistribute it among the sections that interest us most in our website. This is done through internal linking and is one of the main mechanisms we have to increase or decrease the authority of the pages of our site.
  • Movement of visitors: Eye, that links are not for robots, are for users. The internal links move the traffic of visitors to our site, something that generates positive signals, increases page views, retains the user for a longer time … all this as long as the content is what you are demanding clearly.
  • They facilitate the crawling: Another important point is the access that we give the robot to the different pages of our web. If we have an URL from our website that does not receive any links, it will be very difficult for the robot to end up passing through it and it will be practically impossible to the user unless he accesses it externally or directly.

Types of internal links

As with the external links, we can give a specific relation informing the robot if we want it to follow the said link or not. This is done using the label rel = “dofollow” or rel = “nofollow”.

Here, there is enough discussion regarding its use in internal links, different sources of Google have fallen into contradictions.

One of the main uses of internal links “nofollow” is usually those that link to the pages of Contact, Legal Notice, General Conditions … these pages receive many internal links since their access is usually located in the footer and this is present in all and each of the pages of our website. To avoid concentrating authority on these pages, they are assigned the label that I have told you.

Well, this week John Mueller was asked about this issue and the answer was quite the opposite. His recommendation is that we leave these types of pages with common links because Google is able to identify such pages and there is no need to limit access to the robot. Also, when you use these types of links, the transferring authority is lost, something we do not want either.

Main Link Areas

The internal links have more or less weight on the web depending on a series of issues that Google takes into account in one of its patents, Reasonable Surfer.

  • Navigation menu: Obviously these links are absolutely necessary for users, thanks to them they can easily navigate through the sections of our website. In the face of SEO, these links are not as important as they are repeated on every page.
  • Sidebar and footer: Just like the links in the menu, its incidence in SEO is limited but I do not say that it is null.
  • The body of the page: This is the section that has more impact on the level of SEO for internal links. They are unique links that have a precise use and therefore have a higher value. Let’s see, quickly, the weight of the links within the content.

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In the patent I mentioned previously, we have a series of points that give greater weight or relevance to these internal links so that Google understands that they are “clickable” links:

  • Font size in anchor text. The larger the size, the more options to be clicked.
  • The position of the link on the page. If the link is in the above fold (the visible part of the page before doing scroll)
  • Position the link in a list. If we have a list of links, the first will have a greater weight than the following.
  • Incitement to the click of the anchor text. The more actionable the anchor the more weight it has.
  • A number of words that make up the link. If we link a paragraph or long phrase, we are increasing the clickable surface.

These are some of the concepts that are dealt with.

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My final recommendations

To close the program, let’s go with some of the internal linking strategy recommendations.

• Linked to category pages: Whether you work on a blog or an e-commerce, your category pages must have a unique text that allows you to optimise and focus on that page. This text is ideal for including internal links pointing to lower categories or articles or reference products.

  • Links in the first paragraph: When working on a blog post, my recommendation is that in the first paragraph you include a link to the page that you want to promote.
  • It uses natural anchor: There is a tendency to use anchor text super optimised in the internal links, and, although it is certain that it has less risk, to generate a link between your pages that is almost identical is something more than suspicious.
  • Do not go beyond links: As with outgoing, I do not recommend that you put too many links pointing to other pages as this will greatly reduce their power.

This is all about the Internal Linking and its importance in the SEO. I hope this article helps you to optimise the Internal links and rank on top of the Search Engine.
If you have any queries regarding Internal links, let us know in the below comments.
Which strategy do you use to optimize your Internal links?