From asynchronous code to category management, through anchored ads: here we explain how to maximize your advertising revenue if you work with Google Adsense.
Thousands of web pages that we consult daily, from media to forums, information portals or blogs, get the majority of their income from online advertising. It is, not in vain, one of the oldest business models in the history of the Internet and, even today, the most profitable for many publishers.
However, when one is a small site, it is quite difficult to access the advertisers of greater depth and, much less, to offer them a volume of visits that they find attractive to invest their resources in a campaign directed to our website.
Thus, services such as Google AdSense emerge, a network that allows any page to start offering paid ads with all the possibilities of the search giant. And we are not only talking about the huge investment that this platform manages all over the world, but also about its numerous tools for publishers, which allow us to optimise the way we show advertising to generate a greater impact and, therefore, earn more money.
It is very complex to give general advice on best practices to make better use of our AdSense ads (beyond the typical “place larger ads with visual content”), since each site is a whole universe in itself in which you must have in account the subject matter on which it concerns, the potential audience and the navigability of the web itself (both on PC and, especially, in mobile formats). But, doing a bold exercise, here are some keys that can help improve clicks ratios and conversions in the advertising we show on our website.
Google Adsense Strategy Optimisation Tips
We will the 8 best tips to optimise our Google AdSense earnings on our website.
Every day, more and more visitors come from mobile devices in which we can not show the classic PC banners or respect the same advertising positions due to the responsive formats that we all must have. That implies that either we adapt our portal to show different types of ads according to the reader’s device, or we risk that our side banner ends up in the bottom of the mobile web without anyone clicking on it.
Some countries have a higher CPC than others. For example, the United Kingdom, the United States, Canada and Australia have a much higher CPC than Africa or India. Especially noteworthy are the contents in English, accessible by people from a myriad of places and, therefore, the object of interest of more advertisers than a page available in another language. So, if we have a blog in Telugu, Bengali, or Hindi languages, it is convenient to create a section in English that has higher CPC rates.
Use custom channels
Custom channels are a very interesting option to create ad groups or individual locations to which advertisers can go directly. In this way, smarter advertising campaigns can be launched, with a much higher level of specificity and, ultimately, a greater segmentation of the available formats that will increase the advertiser’s competition for the available space.
Anchors and flow announcements
It is increasingly common to find anchor ads (also known as ‘floating ads’, which are displayed continuously in a specific place although we keep scrolling, accompanying the reading of the main text) and flow (which provide exit points within the content). The reason is that many advertisers have realized that the banners in the top positions of the web (the most valuable, as the header) are often ignored by readers eager to get to the content that interests them. With these two alternatives, we can incorporate the advertising experience within or at the same time as the consumption of the text that interests our audience, which offers better clicks and conversion rates.
By default, all “secure” categories are marked as enabled, and riskier categories (such as online betting ads) are disabled. However, Google is extending functionality that allows us to play with these filters to maximize our profit potential. By default, by including as many more categories as possible, more competition will be established by appearing on our site and, thus, will increase the income that we will obtain. But we have to count on each category having a different CPC and CTR, so we have to know exactly what we are including and what is left out to get the best results.
Understand the smart price policy
Google has spent a decade applying intelligent pricing policies that take into account not only the clicks that occur in the ads, but also the conversions that are generated in the different sites of the advertisers. In this way, advertising placed on websites that provide better conversion rates will automatically obtain higher CPC bids.
However, Google does not offer conversion data to publishers, so its algorithm is a kind of secret for all webmasters. Therefore, as good managers we have to do a “reverse engineering” exercise to understand the readers’ journey and, in this way, understand what content or ways of expressing it are the most appropriate to generate those conversions.
In 2015, Google introduced the asynchronous ad code to help publishers reduce the loading time of their pages by loading ads in order of appearance. Without a doubt, a good option to take into account not so much to increase our revenues, but to improve the experience of navigability. And, in the end, everything adds up, right?
Correct invalid traffic
Google includes since 2015 a section in its monthly income report which details the invalid traffic that we derive to AdSense campaigns. Based on this criterion, the company discounts part of the income attributed to these worthless visits as a way to prevent the illegitimate use of its ad network.
“The activity of invalid clicks is any click or impression that may artificially inflate the costs of an advertiser or the earnings of an editor, and for which we decided not to charge the advertiser. This includes, among others, clicks or impressions generated by an editor when clicking on their own ads, an editor that encourages clicks on their ads, automatic clicking tools or traffic sources, robots or other deceptive software, “they say the bases of Google AdSense.
To prevent this situation, Google recommends avoiding sources of low quality traffic, avoid the temptation to click on our own ads, not have more ads than content, avoid that our traffic depends too much on social networks and alert in case detect any anomaly (such as, for example, a cyber attack from a rival who wants to manipulate our advertising policy).
These are the 8 important tips we have to consider into our account in order to increase our earnings. I hope this article will help you to increase your AdSense earnings from your website. If you have any queries let us know them in the below comment section and we will get back to you as soon as possible to solve all your queries.
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